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Jinmao Tower Turned Into 'Tower of Eternity'

D&S Media Group
2009-04-14 15:09 1414

One of the World's Biggest Interactive Entertainment Advertisements Unveiled in Shanghai

SHANGHAI, April 9 /PRNewswire-Asia/ -- One of the world's biggest interactive entertainment advertisements turned a landmark in Shanghai's famous skyline into a "Tower of Eternity" with the help of D&S Media Group starting April 3, 2009.

(Photo: http://www.prnasia.com/sa/2009/04/14/200904141449-min.jpg )

The advertisement, displayed on Jinmao Tower, the second highest building in Shanghai, was customized by Shanda Interactive Entertainment Limited (Nasdaq: SNDA) ("Shanda"), a leading Chinese interactive entertainment company, in connection with a close-beta testing for its latest game entitled "AION: The Tower of Eternity." The advertisement was generated by projecting the Chinese characters for "AION: The Tower of Eternity," with the use of laser lights, onto the west wall of Jinmao Tower and its podium tower. This advertisement, which rises over 100 metres into the sky, is one of the world's biggest interactive entertainment advertisements and provides a sharp contrast to the dark night background, attracting many pedestrians and tourists.

AION is a 3D massively multi-player online role-playing game (MMORPG) developed by NCSoft, a top South Korean game developer. Shanda Games Limited, a wholly-owned subsidiary of Shanda that manages online game content, obtained exclusive operating rights for the game in China and scheduled its third round close-beta testing on April 8. The game offers a multi-faceted story set within a mythical world, involving oppositional Angelic and Demonic races and the growing common threat posed by the emerging Draconic races.

A visually stunning fantasy MMORPG, AION has garnered multiple acclaim since its release in Korea in September 2008. For example, AION won the coveted "Best Korean Game of the Year" title in the Korean Game Awards for 2008, and was selected as the "Most Anticipated Online Game in 2009" in China at the "2008 China Game Industry Annual Conference," whose awards are considered among the most prestigious in China's online game industry.

Source: D&S Media Group
Keywords: Entertainment
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