Tencent Video is Rolling Out a New Brand Campaign: from "Enjoy Great Moments" to "Turn Daily Life into Great Moments"

BEIJING, Nov. 24, 2017 /PRNewswire/ -- Tencent Video begun rolling out a brand-new video campaign, that was initially released at its annual press conference on November 8, 2017. The video, which was demonstrated to more than 3000 viewers from the industry, showed how ordinary people enjoyed great moments by watching videos at home, on the road, in dormitory or office. It conveyed the grand new theme of "Turn Daily Life into Great Moments".

"Every movie, drama and variety show helps us to perceive the beauty and fulfilling of life," said Thirty Sun, vice president of Tencent and CEO of Tencent Penguin Pictures. "This is the core value of the video industry."

Turn Daily Life into Great Moments

This video marked that Tencent Video has upgraded its brand with the spirit of making users "Enjoy Great Moments" with great contents, following the one-year promotion of "Passionate Moments Together" through a series events that introduced more youthful and energetic elements into the brand image.

In July 2017, Tencent Video gathered some young opinion leaders to create a series of brand events, including "Passionate Moment to Train" and "Light the Earth with Passion", that ignited heated discussion on "Passion Ran Culture" (an ad campaign around the Chinese word "ran" which means "passion") among young viewers.

Now, the brand-new story video delivers the message that Tencent Video, on daily basis, provides viewers with great contents solely to ensure great moments.

The new campaign video lets viewers see the reflection of their reactions and emotional moments in their own life. Meanwhile, it also demonstrates the unique modern lifestyle interwoven both with virtual and physical parts. It projects Tencent's insight on viewers' demands that high-quality contents help users embrace the unlimited pursuance in daily life, just like shedding lights and shades into users' hearts and turn daily life into great moments.

Develop Great Contents for Great Moments with Great IPs

Dedicated to great contents, Tencent continues working hard and keeping positive values, gaining wide recognitions from users. On September 28, 2017, Tencent Video announced that the total number of fee-based subscriptions surpassed 43 million, which is believed to set the highest market share.

"Tencent Video platform has been increasing content investments, especially self-made contents and high-quality IPs, bringing happy elements and positive values to users," said Thirty Sun. "In 2018, premium original content production, big IPs and superstars will be the key triangle of our drama series, whilst the key of original variety shows' IP development is to establish industrial chains of young idol IP. Tencent Video endeavors to build high-quality content matrix of movies, cartoons, documentaries, music productions, etc."

The new branding campaign signalized Tencent Video's commitment to users that on Tencent Video platform they can easily enjoy each ordinary but great moment in life, anytime, anywhere, just like the characters in the brand stories.

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