omniture

Railway Acceleration: Win-Win Solution

2007-04-30 14:39 1851


BEIJING, May 1 /Xinhua-PRNewswire/ -- The new China Railway High-speed (CRH) bullet trains named “Hexie” (harmony) hit the rail on April 18th, 2007, according to the Ministry of Railways. These domestic locomotives are said to run at speeds of more than 124 mph (maximum 155 mph). As part of the 6th round of massive railway acceleration efforts, these environment-friendly Hexie CRH bullet trains are expected to deliver safe, fast, and comfortable travel services to passengers.

Speed increases add to the railway systems’ competitive advantages, in comparison to airline and road transportation. Railways are faster than road transportation, and cheaper than airline flights. Positioning its service as “high-speed but economy,” the Ministry of Railways looks forward to expanding its market shares.

Accelerations are bound to make railways a top choice among middle- and upper- class travelers. Market research done by AC Nielsen last year places passenger demographics between the age range of 20 and 34, with the majority being working professionals and junior managers. This make-up certainly is poised to change due to the latest speed boost. More senior managerial personnel will rely on railways in the near future.

Riding the tide of railway developments, EPIN Media has strived to transform railway travel into a more technologically advanced and pleasant experience. Its new on-the-go product seamlessly integrates wireless, visual and audio technologies to provide diverse programs to railway travelers. Passengers can enjoy all kinds of fun TV programs, instantly check out web information, or play online games, among other activities.

Source: Beijing EPIN Media Co., Ltd.
Keywords: Transportation
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