Global Sources Taps its Community of One Million Readers to Help
Advertisers Reach High-Wealth China Executives
HONG KONG, May 23 /Xinhua-PRNewswire-FirstCall/ -- Global Sources
(Nasdaq: GSOL) plans to launch Elegant Living magazine and website in September 2007. The new media will offer advertisers an integrated platform to reach China’s growing affluent class.
(Logo: http://www.prnasia.com/sa/200701111135.jpg )
Global Sources’ chairman and CEO, Merle A. Hinrichs, said: "A key part of our growth strategy is new product development which includes increasingly specialized online marketplaces, magazines and trade shows. While Chief Executive China is focused on helping executive achieve business success, the new Elegant Living magazine and website will help them achieve success in their personal lives."
Leveraging Global Sources’ Chief Executive China
( http://www.ceconline.com ) Brand
Hinrichs added: “Over the past 15 years, we’ve helped China’s management leaders through Chief Executive China, China’s leading management magazine. Elegant Living will leverage the Chief Executive China brand and its audience of over one million readers in print and online.”
Global Sources’ chief operating officer and publisher of Elegant Living, Craig Pepples, said: "Today, China has more millionaires than any country in the world. And, perhaps more than anywhere in the world, brands are important. Elegant Living will help advertisers tap into China’s growing luxury goods market and reach an audience willing to pay to own the best."
Published monthly in simplified Chinese, Elegant Living will cover subjects including automobiles, city living, fashion and travel, and feature interviews with China’s top celebrities and executives. The inaugural issue will have a circulation of 140,000 mainland China executives.
More information about Elegant Living’s parent magazine, Chief Executive China, is available at http://www.ceconline.com . Companies interested in advertising in Elegant Living should contact Associate Publisher Hugo Chan at (852) 2555-5028 or by e-mail at hchan@globalsources.com .
About Chief Executive China
Chief Executive China, published by Global Sources, is one of mainland China’s top management magazines.
With the mission of providing excellent management practices for China’s business leaders, Chief Executive China has successfully introduced advanced management ideas to China’s business professionals since 1992. It presents practical and world-class management ideas that managers can implement in China’s business environment. This information helps China’s business decision-makers improve their management knowledge and competitive strategies to succeed in today’s global marketplace.
Verified by BPA Worldwide’s audit report in December 2006, Chief Executive China has a circulation of over 188,000 readers -- 68% of whom are senior managers. In terms of audited circulation, influence, brand recognition, reader loyalty and content, Chief Executive China is the leading business publication in China.
Chief Executive China Online ( www.ceconline.com ) is the largest management website for China executives. It elaborates on management topics covered in the magazine and offers an interactive platform hosted by peers and experts. As of May 2007, over 828,000 registered users belong to the Chief Executive China Online community.
About Global Sources
Global Sources is a leading business-to-business (B2B) media company and a primary facilitator of two-way trade with Greater China. The core business is facilitating trade from Greater China to the world, using a wide range of English-language media. The other key business segment facilitates trade from the world to Greater China using Chinese-language media.
The company provides sourcing information to volume buyers and integrated marketing services to suppliers. It helps a community of over 600,000 active buyers source more profitably from complex overseas supply markets. With the goal of providing the most effective ways possible to advertise, market and sell, Global Sources enables suppliers to sell to hard-to-reach buyers in over 230 countries.
The company offers the most extensive range of media and export marketing services in the industries it serves. It delivers information on 1.8 million products and more than 150,000 suppliers annually through 13 online marketplaces, 12 monthly magazines, over 100 sourcing research reports and nine specialized trade shows which run 22 times a year across seven cities.
Suppliers receive more than 13 million sales leads annually from buyers through Global Sources Online ( http://www.globalsources.com ) alone.
Global Sources has been facilitating global trade for 36 years. In mainland China it has over 1,700 team members in 44 locations, and a community of over 1 million registered online users and magazine readers for
Chinese-language media.
Global Sources Press Contact in Asia:
Camellia So
Tel: +852-2555-5021
Email: cso@globalsources.com
Global Sources Investor Contact in Asia:
Eddie Heng
Tel: +65-6547-2850
Email: eheng@globalsources.com
Global Sources Press Contact in U.S.:
James W.W. Strachan
Tel: +1-602-978-7504
Email: strachan@globalsources.com
Global Sources Investor Contact in U.S.:
Moriah Shilton & Cathy Mattison
Lippert/Heilshorn & Associates, Inc.
Tel: +1-415-433-3777
Email: cmattison@lhai.com
