HONG KONG, May 24 /Xinhua-PRNewswire/ -- Ogilvy & Mather topped the MEDIA's 2007 Agency Report Card, the region's annual leading overview of the industry, for a second consecutive year, with a score of 9 (outstanding) out of 10 (unparalleled). No other agency achieved a score above Ogilvy & Mather against the criteria for top creative agency: new business won and lost in 2006, initiatives (as submitted by each agency), a TNS compiled creative ranking and the results of independent R3 Agency Image Research conducted in China and Singapore.
Ogilvy & Mather Asia Pacific Chairman, Mr. Miles Young noted, "Importantly, MEDIA's report stated that Ogilvy & Mather moved up a notch this year and recognized that although Ogilvy & Mather is already a formidable force in the region, we proved it yet again in the last 12 months. This was due not only to continued creative excellence but also a focus on putting effectiveness on the industry agenda. Investment in planning and thought leadership also led to unmatched new business wins."
Also recognized by MEDIA was Ogilvy & Mather's industry leadership in China with significant creative hires, groundbreaking work for its clients, as well as key acquisitions that expanded geographical and industry reach.
This honour follows MEDIA's award to Ogilvy & Mather as Network of the Year in December 2006, supported by concurrent wins as Creative Agency of the Year and One-to-One Agency of the Year.
About Ogilvy & Mather Asia Pacific
Ogilvy & Mather Asia Pacific is the largest agency network in the region. It offers the full range of marketing communication disciplines including advertising, direct marketing, interactive media, media planning and buying, database management, telemarketing, directory services, public relations, sales promotion, graphic design, and related marketing disciplines. Ogilvy & Mather Worldwide ( http://www.ogilvy.com ) a subsidiary of WPP Group plc (Nasdaq: WPPGY) is one of the largest marketing communications networks in the world, with 497 offices in 125 countries.
