-- 'I'm Crazy About Soccer' Campaign on Beijing Metro Line 4
BEIJING, June 24 /PRNewswire-Asia/ -- "I just found out! They've put in two huge model soccer balls on Line 4. Could you tell me please which station they are?" Passengers who are interested in learning more about Beijing Metro Line 4's "I'm Crazy About Soccer" campaign can log onto the website (http://www.bjm4.com/soccer/ ) and cast their ballots for the chance to win a secret prize.
(Photo: http://www.prnasia.com/sa/2010/06/11/20100611825326.jpg )
Amid the fanfare and celebration of the 2010 World Cup South Africa kick off, on June 12th, 2010, JCDecaux China initiated its large-scale promotional campaign, "I'm Crazy About Soccer," on Beijing Metro Line 4, whose advertising points the company operates. This campaign involves the placement of two huge models of soccer balls in different stations on Beijing Metro Line 4. JCDecaux China hopes to spread the soccer fever above-ground to the subway below by utilizing the company's subway media resources.
An official partner of the FIFA World Cup, Adidas has provided the soccer balls used in the important matches of international and European soccer federations since 1970, and the company is always at the forefront of technological innovations. Adidas chose Line 4's media stations to show the public at large a massive model of the official soccer ball of the World Cup, the "Jabulani ball", over the course of six weeks. At 800 times the ball's actual size, this model will allow metro passengers to truly get a feel for this core product, which exemplifies globally advanced technology. Additionally, the F50 adiZero shoe, which officially came out on the world stage in May of this year and is billed as the "lightest soccer shoe ever made," will also hit the runway on Line 4, where soccer players invited to participate will show off the product by demonstrating their ball-handling skills. Undoubtedly, the massive World Cup soccer ball and the world's lightest-ever soccer shoe will light up the scene and be enthusiastically received by the city's countless soccer fans. While these events are taking place, Pepsi will also carry out its brand promotional activities at a stop it has chosen on Beijing Metro Line 4. When a giant soccer ball display that represents Africa's many unique qualities appears on the platform of a metro stop on Line 4, it will not only wow spectators with its size, but also impress with its bold colors, just like the location of the World Cup, which has symbolized a break with tradition. All of this is sure to fill passengers with the energy, excitement, and passion that are the unique attractions of soccer.
(Photo: http://www.prnasia.com/sa/2010/06/11/20100611282636.jpg )
Put on by JCDecaux China, the "I'm Crazy About Soccer" campaign is a public relations campaign designed to meet the various needs of passengers. Through creative information dissemination at its metro media points, JCDecaux hopes to encourage passengers to engage in interactive activities and make the broadcasting of commercial advertisements more interesting and aesthetically pleasing, thus increasing the rate of audience participation, linking the audience and brand together more closely and increasing the success and effectiveness of the advertisement.
As the largest outdoor media company in Asia and Europe, and the second largest in the world, JCDecaux is the sole operator of media on Beijing Metro's Line 4, which relies on JCDecaux's global experience in technology and operations, as well as its strong support team. Since the opening of Line 4, JCDecaux has always pursued the new and different in its operations of the line's media outlets, constantly trying methods of media dissemination and creative ways of integrating new technologies into the subway environment. As the company has revolutionized advertising, both on the surface and at deeper levels, it has enabled the perfect expression of advertisements through groundbreaking creativity in every aspect of the process.
