HONG KONG, July 2 /PRNewswire-Asia/ -- CASHMERE WORLD -- the trade fair for the global cashmere industry -- will unveil its first-ever colour trends developed exclusively for cashmere at the forthcoming fair in Beijing, 23 - 25 November, 2010.
(Logo: http://www.prnasia.com/sa/2010/07/02/20100702584754.jpg )
Entitled Cashmere World Colours, attendees will be offered unique trend directions that focus on the premium qualities of cashmere and set the tone of cashmere trends in coming seasons.
Cashmere World Colours will be developed in collaboration with Paris-based Oliver Guillemin, Chairman of the renowned French Committee of Colour, General Secretary of Intercolor and creative consultant to many well-respected international brands including Louis Vuitton, Swarovski, Woolmark, Shiseido and Thierry Mugler.
The fair itself is designed as a "world stage" for cashmere. "Cashmere is adored and desired by customers around the world, for its softness and durability, lightweight yet insulative properties. Up until recently, the industry was missing a vital ingredient to sustainable growth -- it was lacking a professional meeting place dedicated to the global cashmere business," said Perrine Ardouin, Event Director at UBM Asia, a subsidiary of fair organisers UBM Ltd.
To fill this gap in the market, UBM and CFNA (China Chamber of Commerce for Import and Export of Foodstuffs, Native Produce & Animal By-Products) formed a partnership to launch CASHMERE WORLD. It is the only fair for the industry that aims to provide a regular, high-standard international meeting place spanning the entire cashmere supply chain.
"The aim of Cashmere World is to be the reference for the global cashmere industry where the latest standards, trends and innovations are disclosed once a year," said CFNA chairman Mr. Bian.
Beijing is the logical venue, Mr. Bian, added, "Since China produces over 95% of the world's cashmere materials and finished products. Some of its regions, including Inner Mongolia, boast the ideal climate conditions to produce the absolute finest, high-quality cashmere."
Many of the industry's leading companies are already confirmed exhibitors at CASHMERE WORLD, including King Deer, Viction, Dagenlai, St. Edenweiss International, ZhongYin, Springair and more. Buyers from all around the world and across the supply chain are expected to attend.
Alongside the fair grounds and Cashmere World Colours area, the 3-day show will host a conference highlighting the industry's key issues.
CASHMERE WORLD 2010 will take place from 23-25 November, 2010, in Beijing, at the China National Convention Centre -- located in the heart of the Olympic Green adjacent to the National Stadium (Bird's Nest).
About the Organisers
CASHMERE WORLD is organised by 2 major players, CFNA and UBM. CFNA is under the jurisdiction of MOFCOM and also the country's only national association for the cashmere industry. UBM is a leading professional fair organiser with 110 international events under its operation.
Notes to Editors
1. About UBM Asia (http://www.ubmasia.com )
Owned by United Business Media Limited (UBM) listed on the London Stock Exchange, UBM Asia operates in 13 market sectors with headquarters in Hong Kong. We have over 130 media products in three categories: trade fairs, print and B2B portals. As Asia's leading exhibition organiser and the biggest commercial organiser in the two fastest growing markets in Asia: China and India, we stage the leading events of their kind across Asia. Our 110 events attract an annual attendance of 30,000 quality exhibitors and 1,270,000 visitors from all over the world to meet their target business partners face-to-face for business matching and networking. We publish high-quality trade publications for 191,000 industry professionals to capture the market trends and industry news. Complementing our exhibitions and publications are round-the-clock and industry-specific online B2B portals which provide a series of online trading networks, industry news hub and sourcing and marketing platforms for the world's trade buyers and suppliers. We have over 650 staff in 15 major cities in Asia.
2. About United Business Media (http://www.ubm.com )
UBM focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetisation of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities - from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists - with integrated events, online, print and business information products. Our 6,400 staff in more than 30 countries are organised into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently.
3. About China Chamber of Commerce for Import and Export of Foodstuffs, Native Produce & Animal By-Products (CFNA, http://www.chinacashmere.org )
The China Chamber of Commerce of Import and Export of Foodstuffs, Native Produce & Animal By-Products was established in September 1988. It has industry development as well as regulatory responsibilities, helps to implement policies and serves as a bridge between the industry and the government. At present, the chamber has 5,000 corporate members across the country, with 43 national-level sub-chambers covering all agricultural products. The Cashmere Sub-Chamber is one of these and has a history of more than ten years. Major members include the top 15 organisations which form the core of China's cashmere industry and whose export accounts for half of the national total.
For press enquiries, please contact:
Ms Jenny Chan, UBM China (Guangzhou) Co Ltd
Tel: +86-20-8666-0158
Fax: +86-20-8667-7120
Email: jenny.chen@ubm.com
