Premier Automotive Showcase Celebrates 100 Years of DADA Partnership;
Welcomes Returning Media Partners NBC Sports, WDIV-TV Local 4 & MSN Autos
DETROIT, Nov. 06, 2006 /Xinhua PRNewswire/ -- In less than three months,
the 2007 North American International Auto Show (NAIAS), one of the world's
most influential automotive events, will open its doors to the media on
Sunday, Jan. 7, 2007 at Cobo Center. In addition to celebrating the 100th
anniversary of the first DADA sponsored show and the 19th international
show,
the NAIAS is expected to feature world-class vehicle unveilings,
unprecedented media coverage and one-of-a-kind exhibits from the industry's
top automakers.
(Photo: http://www.prnasia.com/sa/200611221638.jpg )
(Video: http://www.prnasia.com/sa/200611221650.flv )
"NAIAS 2007 is guaranteed to be a very special year. As the 100th
anniversary of the first DADA sponsored auto show, we are planning another
blockbuster year with special attractions for auto enthusiasts across the
globe," said Robert Thibodeau Jr., NAIAS 2007 senior co-chairman. "In
addition, we are pleased to welcome back our NAIAS partners at NBC Sports,
WDIV-TV Local 4 and MSN Autos. These exclusive alliances are key assets that
help bring our show to the world."
For the third consecutive year, NBC will broadcast the "International
Auto Show." NBC's Bill Weber, Benny Parsons and Marty Snider will return to
host NBC's coverage of the NAIAS 2007. The NBC Sports special will feature
the hottest cars unveiled at NAIAS 2007.
"The NAIAS was once again a great success for NBC Sports last year,"
said
Jon Miller, senior vice president of sports programming, NBC Sports. "We're
delighted to partner with them for their 100th anniversary celebration and
expect it to be another terrific broadcast."
WDIV-TV Local 4, a leading broadcaster for over 60 years in metro
Detroit, is the proud local broadcast partner of the NAIAS for viewers in
southeast Michigan. For the third consecutive year, Local 4 is the exclusive
network for the Charity Preview on Friday, Jan. 12, 2007 and will showcase 2
hours of live coverage during the event.
"WDIV-TV Local 4 is privileged to be a part of the NAIAS and especially
honored to be the exclusive broadcaster of the Charity Preview," said Steve
Wasserman, vice president and general manager of WDIV-TV Local 4. "We also
will air extensive coverage and programming of NAIAS 2007 in all time slots,
with plans of featuring multiple auto show specials to our viewers."
NAIAS 2007 also welcomes back MSN Autos to provide extensive official
coverage of the show online from November 2006 to March 2007. MSN Autos
brings together the best technology and rich content for researching,
buying,
owning, and selling cars.
"For a decade, MSN has had the opportunity to sponsor the NAIAS, and we
continue to be amazed at the design and detail this show provides," said
Scott Ehlers, general manager of MSN Autos. "Our relationship with the NAIAS
team allows us to deliver up-to-the-minute coverage online and information
on
the latest car models to car enthusiasts on MSN Autos."
NAIAS 2006 featured 70 vehicle unveilings as well as nearly 7,000
journalists from 62 countries and 42 U.S. states including 279 TV networks.
Overall, more than 750,000 people attended the show during Public Days and
the NAIAS 2006 added more than $580 million to southeast Michigan's economy.
"The NAIAS has enjoyed extraordinary success in its 19 years as an
international event," said Carl Galeana, NAIAS 2007 co-chairman. "Outside of
the industry news and unique trends that are made public at the show, the
wildly successful Charity Preview gala, the region's most anticipated
fundraiser, celebrates its 31st anniversary this year and is expected to
attract more than 17,000 people and raise more than $7 million for Detroit's
children's charities."
The NAIAS encourages the public to call 888-838-7500 to inquire about
the
availability of tickets for the 2007 Charity Preview black-tie event
scheduled on Friday, Jan. 12, 2007.
In addition, media credentialing for NAIAS 2007 has begun. Media who
have
previously attended the show will receive a media-credential package in the
mail. Those who wish to apply for a credential can visit
http://www.naias.com
to experience sights and sounds from last year's show and to download a
media
credential application from the NAIAS Web site.
The second annual EyesOn Design awards, which recognizes the unique
vehicle designs on display at the NAIAS, will take place at Cobo Center on
Tues., Jan. 9, 2007 to complement the already powerful list of Press Days'
design initiatives.
John Bailey & Associates, Inc. (JB&A) Public Relations, headquartered in
Troy, Mich., and NAIAS agency-of-record, will provide public relations and
media relations support to local, national and international media covering
the NAIAS. Contact JB&A by calling 248-362-4200. All general media inquiries
can be directed to naias-media@baileypr.com.
For those returning to Detroit for NAIAS 2007, changes have been made to
the travel arrangements process. For hotel reservations and directions to
the
show visit the NAIAS Web site at www.naias.com and click on the Travel &
Directions tab located on the top of the site. This link provides a list of
travel accommodations including local hotels, within walking distance to the
NAIAS 2007, air travel and international travel. The link also gives
directions from major freeways to Cobo Center.
Due to the high demand for hotel rooms during the NAIAS, reservations
will be accepted on a first-come, first-served basis. So book your hotel now!
NAIAS 2007 Official Dates
Press Preview Days will be held Sunday, Jan. 7, through Tuesday, Jan. 9,
2007. Industry Preview Days will be held on Wednesday, Jan. 10 and Thursday,
Jan. 11, 2007. The Charity Preview will be held Friday evening, Jan. 12,
2007. Public Days are Saturday, Jan. 13, through Sunday, Jan. 21, 2007.
100th Anniversary
In 2007, The Detroit Auto Dealers Association (DADA) will celebrate 100
years of sponsorship of the North American International Auto Show
(NAIAS)/Detroit Auto Show. Since its inception in 1907, the show has grown
from a regional event featuring 17 exhibitors to an internationally
sanctioned show with over 90 exhibitors, adding nearly $600 million to the
metro Detroit region last year alone. With the support of the DADA, the
NAIAS
features more new vehicle debuts and garners more media coverage than any
other automotive event in North America.
The North American International Auto Show
Rod Alberts – Executive Director
Entering its 19th year as an international event, the North American
International Auto Show is among the most prestigious auto shows in the
world
and is one of the largest media events in North America. The NAIAS is the
only auto show in the United States to earn an annual distinguished sanction
of the Organisation Internationale des Constructeurs d'Automobiles, the
Paris-
based alliance of automotive trade associations and manufacturers from
around
the world. The NAIAS Web site can be accessed at http://www.naias.com. Don't
Miss It for the World!
