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Asian Companies Will Get an Edge with Knowledge Process Outsourcing, Says Meritus CEO

Meritus
2007-06-13 16:09 900

Leading Knowledge Process Outsourcing Provider Continues Momentum with Asian Operations and Sponsors KPO Conference to Further Support Customer Needs across the Region

SINGAPORE, June 13 /Xinhua-PRNewswire/ -- At the Knowledge Process Outsourcing and Offshoring Asia 2007 Conference held in Singapore today, Balasubramanium Venkitachalam, Meritus CEO, encouraged leading Asian companies to consider Knowledge Process Outsourcing (KPO) as the key to increasing their competitiveness.

"Companies need to forge relationships with customers that go beyond the functional. Knowledge process outsourcing enables companies to focus on their core business, while leveraging the deep vertical expertise of companies like Meritus in marketing return on investment (MROI) and predictive analytics," explained Balasubramanium Venkitachalam, CEO, Meritus, India.

Venkitchalam, who chaired a conference track, discussed how Meritus was unique in offering data analytics and modeling to understand and address customer value and marketing ROI, amongst other areas of business. MROI analytics provide marketers with some quantification of success on campaigns as well as being able to allocate budget and forecast effect on future spend. When customer segmentation is involved this creates an even more powerful tool as it allows campaigns to be further tailored and often represents a cost savings in addition to an ROI.

"Only by truly understanding the drivers behind buying and other consumer behaviors and patterns imbedded in data can companies across the region succeed in marketing successfully to the emerging breed of Asian customer," explained Deena Lawrence, Global Partner, Meritus. "Meritus solutions can be compared to a compass for companies looking to improve business performance as they respond to changing customer needs. Leveraging our domain expertise in retail, telecom, CPG and Durables, and financial services Meritus provides companies with a guide to more profitable ways of looking at the business."

About Meritus

A WPP/GroupM Company venture (Nasdaq: WPPGY), in partnership with Covansys Corporation (Nasdaq: CVNS), Meritus is a leader in Knowledge Process Outsourcing and Off-shoring. It brings together strengths in technology, infrastructure and process, offering consulting and data analysis solutions for companies across the world.

The company serves clients all over the world from a leading-edge project centre in India's Bangalore, a regional HQ in Singapore and a presence in China, North America and Australia.

Meritus has been ranked 8th in the world's Top 10 Knowledge Process Outsourcing, Data Research and Analytics Vendors by the "Black Book of Outsourcing", written by authors and business consultants Douglas Brown and Scott Wilson. For more information, please visit: http://www.meritusglobal.com

For more information, please contact:

Sara Pereira

Account Director - Technology and Innovation

Ogilvy Public Relations Worldwide, Singapore

35 Robinson Road, #03-01, The Ogilvy Centre, Singapore 068876

Tel: +65-6213-7769

Mobile: +65-9794-8380

Fax: +65-6213-7840

Email: sara.pereira@ogilvy.com

Source: Meritus
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