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New Brand Identity for Townsend Analytics Symbolizes Firm's Evolution to Premier Provider of Real-Time Financial Services to Capital Markets

2007-06-19 09:35 2898

Logo, Tagline Herald Significant Expansion in Products/Services and Accelerating Global Growth

CHICAGO, June 19 /Xinhua-PRNewswire/ -- Townsend Analytics ( http://www.townsendanalytics.com ) today unveiled its new corporate identity symbolizing the company's evolution to a leading provider of multi-broker, multi-asset, multi-route and multi-region electronic trading solutions for the electronic capital markets.

Townsend long has been known for its flagship product, the RealTick(R) ( http://www.realtick.com ) data, analytics and electronic trade Execution Management System (EMS). But over the past 16 months, Townsend has accelerated its investment in technology, IT infrastructure and staff to position the firm as a dominant player in trading, content, exchange and risk management solutions. Its fully integrated, broker-neutral solutions are now in high demand from buy- and sell-side firms, as well as from exchanges, ECNs, corporations, and other market participants worldwide.

Townsend's new logo -- and a similar logo for RealTick -- reflect the company's expansion and forward growth with bold imagery and colors. Along with the tagline, "Without Boundaries," they convey the flexibility, scalability and technological superiority of the firm's offerings.

Under the leadership of CEO Jeffrey Wecker since early 2006, Townsend has become a partner of choice for brokers, institutions and hedge funds. Major highlights include:

-- Expansion of RealTick's global multibroker network to include execution

services and algorithms from such leading firms as Barclays Capital,

Credit Suisse, Jefferies & Company, Man Financial, National Financial

and Winterflood Securities.

-- Enhanced quote data and trading infrastructure to provide lowest

latency and highest capacity available today.

-- Expanded and deployed new data centers in Chicago, New York, Frankfurt,

and Milan.

-- Increased staff by 70% with emphasis on Client Service and Operations

to provide highest levels of quality and service in the industry.

-- Enhanced functionality of multi-asset trading and risk management for

equities, futures, options, fixed income and forex.

-- Developed over 300 enhancements to RealTick including real-time cross-

asset portfolio margining, order management system (OMS) integration,

spread management.

-- Deployed new global exchange routes and data for North America, Europe

(including Eastern Europe), Asia, Latin America and Australia.

-- Integrated numerous new liquidity destinations, including ECNs, ATSs,

dark pools and crossing networks.

-- Rapid integration and customization of broker analytic content, new

asset classes, and execution services into the RealTick EMS.

-- Built and deployed advanced ASP-hosted Alternative Trading Systems

(ATSs) for global financial institutions.

-- Expanded third-party news and other content offerings into RealTick.

Achieved large scale deployments of RealTick data terminals for clients

in financial services and energy industries.

Townsend chose to launch its new corporate identity at one of the industry's leading events: The Securities Industry and Financial Markets Association (SIFMA) 27th annual Technology Management Conference in New York, June 19-21, 2007.

About RealTick

RealTick, created by Townsend Analytics, is the electronic trading industry's premier multi-asset, multi-broker, and multi-route direct-access trading platform. RealTick delivers real-time market data, news and analytics; sophisticated trading tools; unrivaled access to brokers, exchanges and ECNs; and risk management tools to institutions, broker-dealers and individual investors. RealTick's advanced technical design is supported by state-of-the-art data centers and a redundant network for market data and orders. For more information, visit http://www.realtick.com.*RealTick is a registered trademark of Townsend Analytics, Ltd.

About Townsend Analytics

Townsend Analytics has been changing the way the world trades since 1985. The Chicago-based company created many technology innovations that are now considered standards in the financial services industry. These include the first real-time financial software under Microsoft Windows(R); the first product to provide real-time streaming data over the Internet; the first integrated solution for NASDAQ trading rooms; and the first Windows-based direct-access trading solution. Townsend Analytics also developed Archipelago and the Archipelago Exchange, the nation's first all-electronic, fully open exchange. The firm has engineered direct-access solutions for money managers, asset managers, hedge funds and mutual funds worldwide. The firm's four main lines of business include Trading Services, Content Services, Exchange Services, and Risk Management Services. Townsend Analytics, Ltd. is a wholly owned, independently-operated subsidiary of Lehman Brothers (ticker symbol: LEH). For more information, visit http://www.townsendanalytics.com .

Source: Townsend Analytics
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