Sponsor Top Fashion Design Students to Exhibit "Taste of Style" Collection in Shanghai "Style Hong Kong Show"
HONG KONG, Oct. 15 /PRNewswire-Asia/ -- Lee Kum Kee (LKK), a global renowned sauce and condiment group, sponsored three top fashion design students to exhibit their designs at "Style Hong Kong Show" on Nanjing Road in Shanghai organized by Hong Kong Trade Development Council from 15 to 19 October 2010. The students exhibit their collection with 50 renowned fashion and lifestyle brands at the Show.
Lee Kum Kee hosted the first ever fashion design competition with the topic of "Taste of Style" in Hong Kong this summer to stimulate the taste buds of fashionistas and trendsetters. Winners display the combination of Chinese and western culture, innovation with traditional Chinese wisdom, and high quality in their outfits which are the brand equities of Lee Kum Kee.
"Lee Kum Kee invented oyster sauce 122 years ago. Now our brand has more than 220 products. We would like to bring our innovation to the next generation. Fashion represents trend setting and creativity. We hosted this competition to encourage students using their imagination to integrate the quintessence of a century-old brand," Mr. Leslie Fung, Executive Vice President -- Corporate Affairs of Lee Kum Kee said.
Winner Ms. Hermione Chan shared: "This competition shows me the essence of a century-old brand -- constant innovation but maintaining traditional wisdom, and its contribution to promoting national spirit."
Winner Ms. Abegail Del Sol shared: "This is my first time to Shanghai. In addition to experiencing the City of Life, I can feel the life of Lee Kum Kee. It's reaching the life of everyone, from the kitchen to our daily activities."
Winner Ms. Denise Ng shared: "After visiting the production base of Lee Kum Kee, I realized the importance of choosing the high quality ingredients to develop a renowned brand. I devoted to find the most suitable fabrics and paid attention to the details of my outfits which reflect the commitment of Lee Kum Kee."
Fashionistas can now get the latest information about the exhibition in Shanghai via www.LKK.com/fashion.
To download high resolution and "Tasty" photos, please visit:
FTP: ftp://ftp.leekumkee.com/
Username: PR
Password: leekumkee
About Lee Kum Kee
Lee Kum Kee was established in 1888 in Nanshui of Guangdong Province. It is the inventor of oyster sauce. With its corporate core value of "Pragmatism, Integrity and Constant Entrepreneurship", the Group has been grown into a global brand with more than 220 sauces and condiments, which are marketed to more than 100 cities.
The Group is committed to "100-1=0" concept to quarantine its product quality. The concept is based on its second corporate core value of "Si Li Ji Ren -- Considering Others' Interests".
Lee Kum Kee will continue its mission of "Promoting Chinese Cuisine Worldwide" to reach every corner of the world.
Website: www.LKK.com
Facebook: www.LKK.com/fb
For more information, please contact:
Anthony Chan
Corporate Communications Manager
Lee Kum Kee International Holdings Limited
Tel: +852-2660-3721
Mobile: +852-9086-0679
Email: anthony.chan@lkk.com
