Mobile Community mig33 Launches Game Developer Program, Announces New Social Game Partnerships

SINGAPORE, Nov. 4, 2010 /PRNewswire-Asia/ -- mig33, the world's largest mobile-first community, today introduced its new mig33 Game Developer Program, giving social game developers the promise of fast, easy and profitable access to its 40 million registered users and fast-growing virtual economy.

For mig33, the new program will radically expand its social game offerings, which already enjoy over 1 million game plays in Q3 this year.

In turn, social game developers worldwide now have access to the 40 million registered mig33 users who access the mobile social entertainment service via its J2ME downloadable client, WAP site and web. The new program offers developers full API integration support, significant promotion opportunities, virtual goods options, and a generous revenue share.

mig33 also today announced the new program's initial partners, which include:

• Blue Leaf Games, an independent South Africa-based gamehouse developing multi-player games for mobile platforms, and developer of Moonbase, a massively multi-player online strategy game in which players seek to rule the moon;
• TheMobileGamer (TMG), a publisher of mobile social games for the fast-growing Southeast Asian market and developer of Club Wars, a game in which players manage their own clubs, seek fans, and challenge their friends.
• Kooky Panda Ltd., a Beijing-based developer of more than 300 socially connected Flash Lite games, and publisher of Kooky Pets, in which players create and care for their own pets and "pet homes," and visit with other pets and pet owners.

 The new game developer program continues mig33's push of new mobile social entertainment features. In 2010 alone, mig33 has launched over a thousand virtual goods, avatar items and games. Its members purchase more than four million virtual gifts per month, and exchange nearly one billion mig33 messages every day.

"This new program opens the floodgates for social game developers who can build smart, engaging games, and who want access to a very large and loyal mobile-first community," said Steven Goh, CEO and co-founder, mig33. "For developers, it's a virtually turn-key opportunity to get a big audience very quickly and generate significant revenue in fast-growing markets.

"This is more evidence as to why mig33 is exploding across multiple mobile-first markets, as opposed to being - like China's Tencent QQ, Japan's DeNA and others - landlocked within specific regions."

New mig33 Social Gaming Partners

"Blue Leaf Games is thrilled to partner with mig33 and bring Moonbase to 40 million potential new players," said Adrian Frielinghaus, CEO of Blue Leaf Games.

"mig33 has built one of Asia's biggest and most vibrant virtual economies, and TheMobileGamer is proud to be one of its first gaming partners," said Alvin Yap, CEO, TheMobileGamer.

"As a developer of Flash Lite mobile games, Kooky Panda is all about phone flash fun with friends, which makes us perfectly suited to team with a service as vibrant and fast-growing as mig33," said Cherry Wu, CEO and co-founder of Kooky Panda.

How it Works

Key features of the mig33 Game Developer Platform include:

• Billing API integration support, which enables developers to integrate into mig33's billing system to enable in-game monetization of micro-transactions such as virtual goods and the purchase of game currency using mig33 credits.
• Authentication API support, which allows players to register and/or login using their mig33 credentials.
• Built-in product and promotion opportunities, including access to thousands of fan sites, potential promotions through carrier relationships, a dedicated game page, and viral loops that publish scores, events, and other game achievements into the mig33 Activity Feed.
• Substantial revenue share of total money spent by users in the game.
• Virtual goods options that allow the sale of virtual goods to drive additional traffic and revenue.
• Enhanced customer trust that eliminates third-parties and instead leverages the relationship users already have with mig33.

 For more information about mig33's Game Developer Program, please email corporate@mig33global.com or visit www.mig33.com

About mig33

mig33 is the world's largest mobile-first community, delivering communications and social entertainment to more than 40 million registered members. Everyday, members in over 200 countries engage in chat, share photos, join groups, send gifts, play games, create avatars, call friends, email and much more. The service is available worldwide and optimized for more than 2,000 handsets. Launched in December 2005, mig33 is backed by Silicon Valley venture firms Accel Partners, Redpoint Ventures and DCM. For more information, please visit http://www.mig33.com.