SINGAPORE, Nov. 28 /Xinhua-PRNewswire/ -- i-POP Networks, the premier
mobile media ervices company in Asia, has kicked off the inauguration of
action adventure network AXN Asia's mobile interactive WAP site at
http:\\wap.axn-asia.com . The mobile launch is in conjunction with the
debut of AXN's biggest original production in Asia -- The Amazing Race
Asia. The series is broadcasted across Asia through AXN's four programming
feeds.
i-POP has been appointed to develop and manage an interactive, user-
friendly mobile WAP site that will further bridge AXN's on-air offerings
with its viewers. The mobile platform will immerse viewers through value-
added interactivity of their award-winning series and original productions,
allowing them to have a seamless, well-rounded, enriching entertainment
experience that complements their TV viewing.
i-POP plays a key role in facilitating the network's tri-media approach
of on-air, online and mobile platforms in promoting the key properties of
AXN. The SMS entry mechanism enables content downloads and on-air contests
to be accessed via the ease of a mobile phone. The aim is to optimise
viewer participation and create greater synergies in the branding prowess of
AXN as well as its advertisers, through integrated campaigns that will
enhance viewer experience.
Jointly working with mobile operators in the various regions -- Starhub
(Singapore), Astro (Malaysia), and Smart (Philippines), i-POP spearheaded
the Phase One launch of AXN Mobile that allows viewers to download funky
ringtones and wallpapers at AXN mobile storefront. Fans of the popular The
Amazing Race Asia franchise series can also subscribe to a video streaming
service for interviews and clips from the latest episodes. CSL, Sunday,
SmarTone and Hutchison in Hong Kong will launch November 30. Viewers can
also expect MMS content, mobile gaming and other services to be made
available in more countries in the coming months.
"i-POP has had four years of front line experience working strategically
with the topmost media brands in Asia to effectively enable mobile
integration across all their key touch points. We are delighted to support
AXN's suitably adventurous approach, grasping the challenge and setting a
strong direction to utilize mobile in a truly connected way for their
viewers across the region. i-POP is proud to be able to work with this
leading network in delivering dynamic rich media content to its mobile
viewers," says Mr Colin Miles, Executive Vice President.
Mobile phone content, such as music, gaming and video, is forecast to
reach $43 billion in sales worldwide by 2010, according to a report by
research firm iSuppli Corp. Media organisations are now seeing the
significant value and a new source of revenue in applying mobile media
services to their brand output and viewer relationships. Even the most
casual viewer cannot fail to see SMS interactions and mobile contest being
widely propagated across both terrestrial TV stations and cable networks.
ABOUT I-POP NETWORKS
i-POP Networks focuses on 'making the media mobile' by extending
comprehensive and compelling mobile strategies to our clients and business
partners, thereby delivering a unique user experience that leads to
significant and sustained revenue generation.
i-POP specialises in creating structured licensing deals for program
formats to deliver turn-key solutions for mobile integrated television,
enabling program owners and broadcasters to capitalise on their on-air
assets through a seamless mobile platform that will leverage on their
branding, stretch their marketing dollars and optimise content delivery.
i-POP's existing synergistic partnerships with global telecommunication
operators offer connectivity that spans across Asia, Europe and the US.
For more information, please visit www.i-pop.net .
Contact
Daphne Chua
Mobile: +65-9682-8598
Email: daphne@i-pop.net