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i-POP Propels AXN's Action and Adventure from TV to Mobile Screen

2006-11-28 13:47 1841

SINGAPORE, Nov. 28 /Xinhua-PRNewswire/ -- i-POP Networks, the premier

mobile media ervices company in Asia, has kicked off the inauguration of

action adventure network AXN Asia's mobile interactive WAP site at

http:\\wap.axn-asia.com . The mobile launch is in conjunction with the

debut of AXN's biggest original production in Asia -- The Amazing Race

Asia. The series is broadcasted across Asia through AXN's four programming

feeds.

i-POP has been appointed to develop and manage an interactive, user-

friendly mobile WAP site that will further bridge AXN's on-air offerings

with its viewers. The mobile platform will immerse viewers through value-

added interactivity of their award-winning series and original productions,

allowing them to have a seamless, well-rounded, enriching entertainment

experience that complements their TV viewing.

i-POP plays a key role in facilitating the network's tri-media approach

of on-air, online and mobile platforms in promoting the key properties of

AXN. The SMS entry mechanism enables content downloads and on-air contests

to be accessed via the ease of a mobile phone. The aim is to optimise

viewer participation and create greater synergies in the branding prowess of

AXN as well as its advertisers, through integrated campaigns that will

enhance viewer experience.

Jointly working with mobile operators in the various regions -- Starhub

(Singapore), Astro (Malaysia), and Smart (Philippines), i-POP spearheaded

the Phase One launch of AXN Mobile that allows viewers to download funky

ringtones and wallpapers at AXN mobile storefront. Fans of the popular The

Amazing Race Asia franchise series can also subscribe to a video streaming

service for interviews and clips from the latest episodes. CSL, Sunday,

SmarTone and Hutchison in Hong Kong will launch November 30. Viewers can

also expect MMS content, mobile gaming and other services to be made

available in more countries in the coming months.

"i-POP has had four years of front line experience working strategically

with the topmost media brands in Asia to effectively enable mobile

integration across all their key touch points. We are delighted to support

AXN's suitably adventurous approach, grasping the challenge and setting a

strong direction to utilize mobile in a truly connected way for their

viewers across the region. i-POP is proud to be able to work with this

leading network in delivering dynamic rich media content to its mobile

viewers," says Mr Colin Miles, Executive Vice President.

Mobile phone content, such as music, gaming and video, is forecast to

reach $43 billion in sales worldwide by 2010, according to a report by

research firm iSuppli Corp. Media organisations are now seeing the

significant value and a new source of revenue in applying mobile media

services to their brand output and viewer relationships. Even the most

casual viewer cannot fail to see SMS interactions and mobile contest being

widely propagated across both terrestrial TV stations and cable networks.

ABOUT I-POP NETWORKS

i-POP Networks focuses on 'making the media mobile' by extending

comprehensive and compelling mobile strategies to our clients and business

partners, thereby delivering a unique user experience that leads to

significant and sustained revenue generation.

i-POP specialises in creating structured licensing deals for program

formats to deliver turn-key solutions for mobile integrated television,

enabling program owners and broadcasters to capitalise on their on-air

assets through a seamless mobile platform that will leverage on their

branding, stretch their marketing dollars and optimise content delivery.

i-POP's existing synergistic partnerships with global telecommunication

operators offer connectivity that spans across Asia, Europe and the US.

For more information, please visit www.i-pop.net .

Contact

Daphne Chua

Mobile: +65-9682-8598

Email: daphne@i-pop.net

Source: i-POP Networks Pte Ltd
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