SHANGHAI, Dec.16, 2010 /PRNewswire-Asia/ -- JCDecaux SA (Euronext Paris: DEC), the number one outdoor-advertising company in Europe and the Asian Pacific, and the number two worldwide, recently announced that Nanjing Metro JCDecaux Advertising Co., Ltd., a joint venture between JCDecaux’s fully-owned subsidiary, JCDecaux Advertising (Shanghai) Co., Ltd. and Nanjing Metro Company Limited, has expanded its advertising operations beyond the first phase of Nanjing Metro’s Line 1, and now operates also on Line 2 and the recently completed Line 1 extension that commenced operations in May 2010. JCDecaux now owns a total of 3,335 Light boxes at Nanjing Metro stations. This exclusive media contract will last through 2023 and marks a further deepening of cooperation between JCDecaux and Nanjing Metro Company Limited.
JCDecaux launched its advertising service at Nanjing Metro when the first phase of Line 1 was inaugurated in 2005, with advertising displays in 16 stations that have a daily passenger flow of 350,000. With the inauguration of Line 2, and the extension of Line 1 in May 2010, JCDecaux’s metro advertising displays now cover two lines, serving a total of 57 stations, with a daily passenger flow of 700,000. The expansion into this increased number of Nanjing Metro stations will bring JCDecaux more opportunities for marketing their advertising services and marks the beginning of a networked subway system in Nanjing that will meet the highest international standards. Nanjing, with a population of about 7,710,000, is the second largest city in eastern China, after Shanghai.
"Nanjing Metro has been looking for partners with financial strength, high integrity, and a willingness to cooperate. We have maintained a successful and pleasant relationship with JCDecaux for five years. After the opening of the new metro lines, we will continue to expand our partnership with JCDecaux, reflecting our confidence in the company's expertise and ability in the metro advertising business, as well as our optimism about the future of our collaboration," said Mr. Zhu Ziqiang, chairman of the board at Nanjing Metro.
Jean-Charles Decaux, co-Chief Executive Officer of JCDecaux, said that "JCDecaux is honored to establish deeper ties with Nanjing Metro by operating the advertising media resources throughout Line 2 and the Line 1 extension. We believe that this partnership not only signals that JCDecaux's professional operating ability has once again received recognition by metro operators in China and around the world, but also will consolidate JCDecaux's leadership in China's metro media sector."
China has now become JCDecaux's second largest market in the world. In China, the company provides metro, bus, airport, and street furniture advertising displays in 34 cities. JCDecaux China operates metro contracts in six cities: Shanghai, Beijing, Hong Kong, Tianjin, Nanjing, and Chongqing.
