NIVS Announces Engagement of Trilogy Capital Partners to Lead Financial Marketing and Investor Relations Initiatives

Trilogy to Spearhead Investor Awareness for Emerging Company Focused on the Rapidly Growing Consumer Electronics and Audio-Video Industries in China

HUIZHOU, China, Jan. 10, 2011 /PRNewswire-Asia/ -- NIVS IntelliMedia Technology Group, Inc. ("NIVS" or the "Company") (NYSE Amex: NIV), a consumer electronics company that designs, manufactures and sells intelligent audio and visual products and mobile phones, has engaged Trilogy Capital Partners to lead its financial marketing and investor relations initiatives.

Trilogy's mandate is to provide investor relations services, drive investor visibility and enhance NIVS' goal of delivering compelling and consistent shareholder value.

"The depth of market experience represented by the Trilogy team, combined with NIVS' high-growth business model focused on China's fast-growing consumer electronics industry, makes the timing of this relationship ideal," said Mr. Tianfu Li, NIVS Chairman and CEO. "We intend to use all of the communication tools available to keep current and future shareholders apprised of our growth initiatives, as well as markedly raising our visibility."

Trilogy's responsibilities under the agreement include ongoing contact with prospective investors and the brokerage community, dissemination of news, research and information to NIVS' current shareholders and potential investors. Trilogy will also manage ongoing outreach and special presentations to institutional investors and others in the financial community through industry meetings, as well as national and international financial conferences.

NIVS is implementing various corporate growth initiatives for 2011 and is committed to establishing itself as China's preeminent integrated consumer electronics company.  The Company will continue to focus on innovative research and development and expects to expand its product portfolio with increasingly popular consumer electronics devices in China, such as its 3G mobile handsets.

About NIVS IntelliMedia Technology Group, Inc.

NIVS IntelliMedia Technology Group (NYSE Amex: NIV) is an integrated consumer electronics company that designs, manufactures, markets and sells intelligent audio and video products and mobile phones in China, Greater Asia, Europe, and North America. The NIVS brand has received "Most Popular Brand" distinction in China's acoustic industry for three consecutive years, among numerous other awards. NIVS has developed leading Chinese speech interactive technology, which forms a foundation for the Company's intelligent audio and visual systems, including digital audio, LCD televisions, digital video broadcasting ("DVB") set-top boxes, peripherals and more.

For additional information, please visit: www.nivsgroup.com/english

Safe Harbor Statement

This release contains certain "forward-looking statements" relating to the business of the Company and its subsidiary companies. All statements, other than statements of historical fact included herein are "forward-looking statements" including statements regarding: the Company's business and operations; business strategy, plans and objectives of the Company and its subsidiaries; and any other statements of non-historical information. These forward-looking statements are often identified by the use of forward-looking terminology such as "believes," "expects" or similar expressions, involve known and unknown risks and uncertainties. Although the Company believes that the expectations reflected in these forward-looking statements are reasonable, they do involve assumptions, risks and uncertainties, and these expectations may prove to be incorrect. Investors should not place undue reliance on these forward-looking statements, which speak only as of the date of this press release. The Company's actual results could differ materially from those anticipated in these forward-looking statements as a result of a variety of factors, including those discussed in the Company's periodic reports that are filed with the Securities and Exchange Commission and available on its website (http://www.sec.gov). All forward-looking statements attributable to the Company or persons acting on its behalf are expressly qualified in their entirety by these factors. Other than as required under the securities laws, the Company does not assume a duty to update these forward-looking statements.