BEIJING, July 30 /Xinhua-PRNewswire/ -- CCID Consulting, China’s leading research, consulting and IT outsourcing service provider, and the first Chinese consulting firm listed in Hong Kong (Hong Kong Stock Exchange: HK08235), discusses adjusting measures to local conditions and tapping the rural communications market in China.
That “the rural market is a broad blue sea” has become a consensus view across the whole communications industry. But, for operators, it is very difficult to copy past successful models for rural communications. Due to a general low level of economic development in rural regions, few farmers contribute to the overall telecom consumption. Also, as major operators have freely developed services for years, most farmer households with purchasing power have already become communication product users.
In rural regions, operators face many problems such as unclear positioning, serious overlapping construction and lack of mature development models. Though rural communication benefits the country and the people, one difficult issue that baffles the current development of rural communications is how operators, as listed companies, can balance the “profit” of their corporate operations with the “obligation” of their social responsibility.
Currently, rural communications has a low ARPU value. This further proves that the key to economic returns does not lie in the number of end users but in the ability to achieve the same call volume with a lower cost. Low cost is reflected in: building wide-coverage and low-cost networks, lowering marketing cost, strengthening cooperation with local governments, and trying to lower cost through getting preferential taxation and investment policies from the government, cooperating with the government, introducing “package” services, promoting the maturity of the rural communications market, and entering the stage of network integration and comprehensive services. Meanwhile, operators can organically link rural communications with urban construction, the strategy to building a new socialist countryside, and actively exploring new development models for rural communications.
Regarding the characteristics of the rural market and based on the current situation, operators firstly need to tailor some communications products, and develop flexible and rich service packages. In addition, in relation to the practical information demand in rural regions, operators should provide data services besides their key voice services at present. Data services closely related to farmers’ daily production and life should also become an important business growth point for operators.
In addition, operators should join hands with different forces to organize suitable agricultural information sources, and deepen information services that meet rural needs, such as SMS consulting, mobile weather information, mobile price query and e-agriculture. For example, China Mobile’s “Nong Xin Tong” platform can help farmers to get the latest agricultural knowledge and market information, winning great favor from farmers. The guidelines for expanding the rural market are to meet farmers’ information demands, promote new countryside building, and tap the potentials for revenue increases in the rural market.
About CCID Consulting
CCID Consulting Co., Ltd. (also known as CCID Consulting), the first Chinese consulting firm listed in the Growth Enterprise Market of the Stock Exchange (GEM) of Hong Kong (stock code: HK08235), is a direct affiliate of the China Center for Information Industry Development (hereinafter known as CCID Group). Headquartered in Beijing, CCID Consulting has so far set up branch offices in Shanghai, Guangzhou, Shenzhen and Harbin, with over 300 professional consultants and industry experts. The Company’s business scope has covered over 200 large- and medium-sized cities in China. Apart from home market development, CCID Consulting is establishing international cooperation links across the United States, the Asia-Pacific region and Europe, by setting up agents in the U.S., Japan, South Korea, Australia, Singapore, Italy and Russia, with the aim of going global.
Based on four major competitive areas of powerful data channels, industrial resources, intense knowledge and deep understanding of information technology, CCID Consulting provides customers with consulting, research and IT outsourcing services covering strategy planning, IT application, marketing strategy, human resources and information technology outsourcing. Our customers range from industrial users in IT, telecommunications, energy, finance, automobile, to government departments at all levels and diversified industrial parks.
CCID Consulting is committed to becoming the No. 1 brand for strategy consulting, the No. 1 consultant for enterprise management and the No. 1 expert in market research. For more information, please visit our website at http://en.ccidconsulting.com/ .
For more information, please contact:
Cynthia Liu
Coordinating Manager
CCID Consulting Co., Ltd
Tel: +86-10-8855-9080
Email: liuyan@ccidconsulting.com
