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Leading Brands in China's Fashion and Design Industry to Participate in Eco Lifestyles Exhibition

Shanghai Ecowing Business Consulting Co, Ltd.
2011-07-26 18:49 1776

Fashion and design companies aim to showcase exhibits using eco-friendly materials

SHANGHAI, July 27, 2011 /PRNewswire-Asia/ -- Eco Lifestyles Design Fair, a concurrent event of ECO LIFESTYLES 2011, will showcase leading brands from China's fashion and design industry.

Homegrown brands and well-established names, like y-town, Warrior Shoes, Liliming Design, Sailaiya and Yi Hui Fashion, will make a splash at China's leading eco-event, showcasing exhibits made of eco-friendly materials.

ECO LIFESTYLES 2011 is already described as the "largest and most comprehensive eco exhibition in China".

To be held at the Shanghai World Expo Theme Pavilion from 15 to 17 September 2011, the event will bring together eco-friendly companies and green brands. It also aims to grow China's LOHAS (Lifestyles of Health and Sustainability) market, by educating consumers on the benefits of eco-friendly and green products, as well as encouraging green and eco-friendly lifestyles.

The Eco Lifestyles Design Fair, a component of ECO LIFESTYLES 2011, will showcase innovative sustainable designs in China, using eco-friendly materials. Categories include home design, furniture, household arts, product, building, and fashion. A premiere Eco Design Competition is now underway (closing date for entries on 15 August 2011), with finalists' works being showcased and judged at the three-day event.

An Eco Designer Seminar and Green Matching session will be held at the Eco Lifestyles Design Fair. The one-day forum will serve as a platform for networking and learning the latest developments in the eco-design industry in China.

Confirmed speakers include the chief architect of the Shanghai World Expo Theme Pavilion, the founder of GIGA (whose work has been commended by the Clinton Global Initiative), and leading companies, such as UK's low-carbon architecture firm, ZEDfactory, Shanghai-based award winning eco-design firm y-town, and global advertising design agency, Ogilvy.  

The Eco Lifestyles Design Fair will feature a fashion show, showcasing works from established fashion brands as well as works from participants of the Eco Design Competition. Eco-wear will be the main theme of this fashion show.

The Eco Lifestyles Design Fair will also showcase ceramic and porcelain exhibits, one of the pillars of China's design industry. Amongst these will be works from well-known celebrity, "Master of Arts and Crafts of China", LiJin Wen, of Jiangxi Ceramics Research Institute.

The Eco Lifestyles Design Fair is presented by Shanghai Ecowing and Shanghai Modern Fashion Industry Promotion Centre.

The Eco Lifestyles Design Fair is held in conjunction with the ECO LIFESTYLES 2011 exhibition, which will showcase eco products, ranging from Food, Design, Home, Fashion, Beauty and Health, to Green Transportation. It will be a full three-day event, inspiring healthy ecological lifestyles in China.

Confirmed exhibitors include: Volkswagen, one of the global leaders in the automotive industry; and Mengniu, one of the largest dairy producers in China and a conglomerate listed on the HKSE.

Other exhibitors include Warrior Shoes, China's most famous vintage footwear, Lekue, one of the world's leading producers in innovative silicone home products; Dethlefsen & Balk (D&B), one of the world's oldest suppliers of high-quality teas; and Sailaiya, well-known in China for its eco-friendly and organic garments and accessories for children and maternity wear.

At the ECO LIFESTYLES 2011 exhibition, there will also be concurrent activities and special pavilions for the consumers and the public. These include the LOHAS One-stop Eco Home, the Green Transportation Hub, the Green Kitchen, and the One Million Signature LOHAS Day Event.

Click on www.ecolifestyles.cn/en to see more details of the event.

ECO LIFESTYLES 2011 is supported by the Shanghai municipal government and organized by Shanghai Municipal Commission of Commerce, Shanghai Municipal Education Commission, Shanghai Municipal Agricultural Commission and China Trade Promotion Committee.

For media enquiries, please contact:

Lisa Cao Patrick Wong (Singapore Representative)
Shanghai Ecowing Business Consulting Co, Ltd. Tel: +65-9327-1535
Tel: +86-21-6605-1988; Email: lisa.cao@ecowing.org  Email: pw.ecowing@ymail.com 
Source: Shanghai Ecowing Business Consulting Co, Ltd.
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