omniture

‘Style Up into Mobile Multimedia’ with MOTOROKR E6

2006-12-05 13:20 3052

Motorola’s revolutionary new flagship PDA puts video, games, music and

productivity in the palm of your hand

HONG KONG, Dec. 5 /Xinhua-PRNewswire/ -- Motorola, Inc. (NYSE: MOT), a

global leader in wireless communications and in mobile entertainment and

productivity, today announced the launch of its new flagship entertainment

PDA - MOTOROKR E6. A complete re-visioning of traditional music and PDA

devices, the E6 is an elegantly designed entertainment handset that is a

productivity enhancer as well -- a device created to enhance the lifestyles

of professionals on the go.

"Not everyone used to be able to master and enjoy the many experiences

that a multimedia handset could offer, but with the MOTOROKR E6 all this has

changed," said Motorola’s Michael Tatelman, corporate vice-president and

general manager, Mobile Devices Business, North Asia. "The E6 has been

specifically designed to create superior experiences around video, music,

games, and photos. Whether you want to capture special moments on camera,

listen to music anytime, anywhere, play games or movies, or even check your e-

mail while on the go, the E6 makes it all simple and easy."

The pinnacle of Motorola’s heritage, innovation, and leadership in

multimedia, MOTOROKR E6 provides a winning balance in portable entertainment

and business efficiency. Dedicated music keys, expandable memory, movie

watching and moviemaking capabilities, plus all of the essential business

tools, are just the beginning - the E6 is truly the ultimate entertainment

PDA. The new handset offers you a superior mobile multimedia experience in a

stylish device that lets you create, enjoy, and share your music, videos,

photos, and games, all while managing your work and your life.

Mobile Style

With MOTOROKR E6, Motorola has created the thinnest, slickest

entertainment PDA ever. Measuring a mere 14.5mm thick, the E6’s sleek lines

exude the classic understated prestige of Motorola’s iconic handsets like

the MOTOKRZR and the MOTOSLVR. Unlike its predecessors, however, most of this

handset’s stylish exterior is taken up by a super-sized 2.4" 240x320 TFT

Touch Window(R) screen -- a first in a mobile handset -- which allows users

complete access to any of the E6’s functions in seconds.

With such additional external features as a high-resolution 2 mega-pixel

camera, 3.5mm stereo headphone jack, dedicated music keys, and a removable SD

card memory slot, MOTOROKR E6 from the outset evokes true multimedia style.

Mobile Multimedia

With its built-in 2 mega-pixel video camera, MOTOROKR E6 raises mobile

video to a new level, and takes you right along with it! With high-quality

CIF(352x288) video recording, making movies has never been easier. You can

enjoy your favorite videos with the SD card storage and MPEG-4, H.263, RV

compliant Realplayer(R). Unique among mobile handsets, the E6 can even be

transformed into a Webcam for your PC or laptop, thanks to the handsets USB

connectivity.

With the superior quality of MOTOROKR E6’s camera, which includes a

macro view and 8x zoom, you will be able to capture detail like never before,

preserving all the special moments and people in your life with incredible

clarity. SD card memory also means that you can keep your whole photo album

with you, syncing it with your computer and, with suitably equipped printers

or photo shops, printing copies immediately and sharing them with friends and

family.

Mobile Entertainment

Want to live life to the fullest? MOTOROKR E6 makes gaming truly mobile,

leaving bulky and old-fashioned game players eating your dust! The E6 comes

with a high-resolution 320x240 TFT Touch Window(R) screen and a 3.5mm stereo

headphone jack that together delivery a superior gaming experience, any time,

anywhere. The E6 lets you take your computer game play with you, since it can

connect easily to MOTOGames, our virtual hypermarket for China’s gamers, via

the Internet ( http://www.motogames.com.cn ), or WAP (

http://wap.motogames.com.cn ) to expand your play of popular online games to

your handset.

And when you want your music, MOTOROKR E6 turns your tunes into the

soundtrack of your life. Choose any song you like, without worrying about

formats -- the E6 supports MP3, AAC, AAC+, WMA, RA, WAV, MIDI, AMR-NB and AMR-

WB -- and enjoy your music through any of your favorite headsets -- even

wireless Bluetooth stereo headphones! Thanks to the expandable memory slot,

you can also carry hundreds of songs with you on your E6 then sync them

seamlessly with your computer via USB or the memory card.

When you want to hear something new, MOTOROKR E6 has you covered with its

built-in FM radio. Or, better yet, head over to http://www.motomusic.com.cn ,

where you can discover, buy, download, enjoy, and share the very latest in

music, including exclusives from Linkin Park, Jay Chou and all your favorite

artists.

Mobile Productivity

Even when entertainment gets paused as the real world comes crashing in,

MOTOROKR E6 will shift gears seamlessly to meet your every need - in fact,

productivity never looked or felt so good! As you would expect from the

leader in China’s PDA handset market, the E6 comes with Motorola’s award-

winning business-card reader software, taking the hassle out of staying in

touch by conveniently creating and share of contact information.

MOTOROKR E6’s handwriting recognition software is the fastest way to

enter text for Chinese users and can be used with any of the E6’s

productivity tools. Check your email on the go with the E6’s internet e-mail

client, or keep track of your time and appointments with the powerful

Calendar and To-Do Lists, then sync it all with your computer or your

colleagues with Motorola Phone Tools(R).

Key Features

-- 2.0 mega pixel camera with 8x digital zoom to capture the

moment

-- CIF and QVGA video capture for up to 5 hours; full screen

video playback

-- Integrated MP3 player with dedicated music keys and built-in

FM radio

-- PDA featuring Business Card Reader, POP3 e-mail, Document

Viewer to view PDF, Microsoft Word, Excel, PPT, etc.

-- Connectivity includes Integrated Stereo Bluetooth(R) wireless

technology, HTML Browser, Hi-Speed USB 2.0 EMU, 3.5 mm stereo

jack

-- Removable SD memory card slot, up to 2GB SD Card support; 8MB

dynamic user memory

"MOTOROKR E6’s greatest advantage lies in its design and its unique mix

of lifestyle-focused features," concluded Motorola’s Tatelman. "No other

mobile offers such a range of features that help consumers take control over

all aspects of their lives, delivering superior media, gaming, and

productivity experiences, all in one thin, light, elegant device."

MOTOROKR E6 is available immediately throughout China at authorized

Motorola retailers.

Accredited members of the media seeking additional product details and

high-resolution photography should visit http://www.motorola.com/motoinfo .

Consumers seeking additional product details and availability information

should visit http://direct.motorola.com/hellomoto/motorokre6 .

About Motorola

Motorola is known around the world for innovation and leadership in

wireless and broadband communications. Inspired by our vision of Seamless

Mobility, the people of Motorola are committed to helping you get and stay

connected simply and seamlessly to the people, information, and entertainment

that you want and need. We do this by designing and delivering "must have"

products, "must do" experiences and powerful networks -- along with a full

complement of support services. A Fortune 100 company with global presence

and impact, Motorola had sales of US $35.3 billion in 2005. For more

information about our company, our people and our innovations, please visit

http://www.motorola.com .

Source: Motorola, Inc.
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