omniture

Bakrie Telecom Selects Redknee mCommerce Gateway for Peer-to-Peer Fund Transfers

2006-12-06 16:16 138617

Redknee Solution to Provide Bakrie Telecom Prepaid Subscribers With Real-Time

Capability to Transfer Funds With Other Subscribers on the Same Network

JAKARTA, Indonesia and TORONTO, Dec. 6 /Xinhua-PRNewswire/ -- Redknee

Inc., a leading provider of innovative infrastructure software that monetizes

and personalizes services and content for mobile users, today announced

Bakrie Telecom has selected the Redknee mCommerce Gateway to allow real-time,

peer-to-peer fund transfers. The solution will allow any Bakrie Telecom

prepaid subscriber to transfer monetary value to another Bakrie Telecom

subscriber through a familiar, easy-to-use Short Message Service (SMS)

interface.

"At Bakrie Telecom we are constantly searching for innovative ways to

meet subscriber needs and encourage subscriber interaction and service

usage," said AG Rao, CTO at Bakrie Telecom. "Redknee continues to be a

strategic technology partner for Bakrie Telecom because of their innovative

monetization and personalization solutions."

With Redknee’s mCommerce Gateway (MCG), subscribers can send a text

message to an operator-determined short code including a recipient customer

number and an amount. The solution provides subscribers with the flexibility

to transfer any monetary amount to another Bakrie subscriber. Redknee

validates in real-time that sufficient funds are available in the account,

eliminating potential revenue leakage for the operator and providing

subscribers with immediately-verifiable transactions.

"Redknee solutions help operators deliver leading edge innovations that

are convenient, easy-to-use, and that address subscriber needs based on their

existing relationships with other subscribers," said Lucas Skoczkowski, CEO

Redknee. "Redknee’s mCommerce Gateway exemplifies how we can assist

operators such as Bakrie Telecom to create value-added, peer-to-peer services

that differentiate them in their marketplace."

Redknee’s mCommerce Gateway has the flexibility to facilitate direct

fund transfers based on any relationship type such as peer-to-peer, family-to-

family, social or special interest group members. MCG also allows operators

to set minimum and maximum transfer thresholds in a predefined timeframe such

as per day. Its settings are configurable for valid transfers based on

subscriber service grade.

About Bakrie Telecom

PT Bakrie Telecom Tbk has been operating since 1996 in Indonesia,

initially under the name of PT Radio Telepon Indonesia. The name of the

company was changed to PT Bakrie Telecom Tbk in 2003, and soon after that

launched a CDMA 2000-1X based telecommunication services under the brand

name "Esia". To meet its objective to become a national operator, Bakrie

Telecom has embarked on an MVNO (Mobile Virtual Network Operator)

collaboration with PT Indosat Tbk, with both companies agreeing to share

their network infrastructure. Bakrie Telecom has launched many innovative

products such as Gile Beneer, Rumpi Abiss, Hujan Duit and the very effective

TalkTime Campaign. Its focus on "value for money" and innovation in offerings

has driven its corporate performance. As of the end of September 2006, the

company grew its subscriber base by 327%, from 307 thousand in September 2005

to 1.3 million, increased its gross revenue by 131% from IDR 254 billion in

September 2005 to IDR588 billion, and booked a net profit of IDR 52 billion

compare to IDR 112 billion net loss in September 2005. Bakrie Telecom went

public and listed in The Jakarta Stock Exchange in February 2006.

About Redknee

Twenty-six of the world’s leading mobile operators depend on Redknee’s

proven infrastructure software to deliver value-added services and content to

over 207 million subscribers. The converged revenue engine enables operators

to quickly bring to market personalized voice, messaging and content services

in real-time. Redknee allows operators and brand owners to maximize their

differentiation and revenue while reducing expenditures by integrating with

existing environments. The subscriber experience is improved with Redknee’s

self-care, loyalty, and analytics that deliver the content and services

subscribers want when they want them. For more information, visit

http://www.redknee.com .

Source: Redknee Inc.
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