HONG KONG, Dec. 7 /Xinhua-PRNewswire/ -- Xinhua Finance (TSE Mothers:
9399 and OTC: XHFNY), China's premier financial information and media
services provider, recently received two prestigious international awards for
its newly-relaunched website at http://www.xinhuafinance.com . The company's
corporate website was designed in conjunction with Ion Global Limited, a
leading international interactive web development and online marketing
agency.
(Logo: http://www.prnasia.com/sa/200611140926.gif )
This September, the US-based Web Marketing Association awarded Xinhua
Finance an Outstanding Website WebAward for scoring well above the industry
average in all of seven judging categories. Among websites participating in
the competition within the financial services industry, the Xinhua Finance
site ranked at the top in terms of design, technology and innovation. The
Web Marketing Association attracts hundreds of international entries in 96
industry categories and is now in its tenth year. See http://www.webaward.org
for more details.
In late October, the International Academy of the Visual Arts named
Xinhua Finance a Silver Award Winner in its inaugural W3 Awards - placing it
first among the corporate websites for financial service providers.
Receiving over 2,300 entries, The W3 Awards honors outstanding websites, web
marketing and web advertising created by some of the best interactive
agencies, designers and creators worldwide. See http://www.w3award.com for
more details.
Xinhua Finance's COO, Daniel Connell, said, "These honors reflect the
thoughts and efforts behind this initiative, both within our group and
together with our development partner, Ion Global. I remain impressed at how
we managed through some of the challenges we faced as an organization - our
young brand, extensive product mix and fast growth environment - in
delivering a user-friendly website that effectively showcases Xinhua
Finance's corporate identity and unique product offerings. Xinhua Finance
places a tremendous amount of importance on disclosure, transparency and
communication with our stakeholders. Therefore, I am excited with the
unanimous applause from clients, shareholders, employees and investors for
the improved user experience."
Ion Global's Creative Director, Dwayne Serjeant, said, "The challenge for
us on this one was that Xinhua Finance is a truly global company, but with a
young brand that is not well known in some markets. Secondly, the breadth,
rapid growth and future directions of the company's operations meant that we
had to create a simple yet flexible information architecture on which to base
the site. And lastly, the complexity of simple things, like the multitude of
possible contact options, had to be streamlined to ensure that potential
business leads wouldn't disappear."
The multi-language web site, which includes English, Japanese,
traditional Chinese and simplified Chinese subsites, provides corporate
information related to Xinhua Finance's product & service portfolio, as well
as financial highlights, public disclosures and events announcements. Its
clean, consistent design theme serves would-be and existing investors,
clients and employees, while facilitating two-way communication between the
Xinhua Finance group, which spans 19 office locations and 20 news bureaus
worldwide, and external parties.
The site was commended by judging panels for its dynamic presentation and
user-friendly features, in particular, the Product Finder, a step-by-step
tool designed to help investors navigate the entire comprehensive Xinhua
Finance product suite.
Notes to Editors
About Xinhua Finance Limited
Xinhua Finance Limited is China's premier financial information and media
service provider and is listed on the Mothers board of the Tokyo Stock
Exchange (symbol: 9399) (OTC ADR: XHFNY). Bridging China's financial markets
and the world, Xinhua Finance serves financial institutions, corporations and
re-distributors through four focused and complementary service lines:
Indices, Ratings, Financial News and Investor Relations. Founded in November
1999, the Company is headquartered in Shanghai with 20 news bureaus and
offices in 19 locations across Asia, Australia, North America and Europe.
For more information, please visit http://www.xinhuafinance.com .
About Ion Global Limited
Ion Global Limited is a leading international interactive web development
and online marketing agency. The company, whose current clients include AIG,
Emirates, HSBC, Peninsula Hotels and Samsung, was founded in 1995.
For more information, visit http://www.ionglobal.com .
