BEIJING, Sept. 19 /Xinhua-PRNewswire/ -- CCID Consulting, China's leading research, consulting and IT outsourcing service provider, and the first Chinese consulting firm listed in Hong Kong (Hong Kong Stock Exchange: HK08235), releases its article on quantitative services being the basis for operators to carry out e-business.
In recent years, driven by various factors including technology development, market demand and industry regulatory policies, transformation has become the logical development trend for carriers. Under heavy pressure, all major carriers have started to implement transformation and actively explore new market fields.
E-business for small- and medium-sized businesses (SMBs) has also become one of the important directions for carriers seeking transformation. Currently, there are numerous SMBs in China and these SMBs are growing fast. However, the overall rate of E-business applications and penetration among SMBs is still less than 5%. According to the Eleventh Five-Year Plan for E-Business, the level of E-business applications and penetration among SMBs needs to be greatly improved during the stated 5-year period. SMBs which frequently use E-business should account for 30% of the total number of SMBs. Compared with the target, there is still much more distance to go. Meanwhile, as the development environment for E-business matures, SMBs' E-business demands have also changed from simple website building to online payment, transaction platform and backstage information management. In the face of these demands, the Eleventh Five-Year Plan also encourages basic carriers to develop information processing, data hosting, application systems and other IT outsourcing services for government departments, enterprises and public utility units to lower the cost of information system building and E-business applications.
For the IT application and E-business market among SMBs, China Telecom has introduced business navigation, China Netcom broadband business and China Mobile mobile business. Though carriers have network and resource advantages, their understanding of SMBs' E-business demand is not sufficient. In the market, they continue to adopt the model of standardized products and product integration platforms in the hopes of using products to open the SMB market. But, most SMBs are in a fast growth stage. Expanding the market through E-business is their primary demand. Together with the restrictions of inadequate understanding of E-business, weak IT infrastructure, and small capital input, SMBs have a low level of acceptance of E-business products and a narrow scope of applications. Consequently, carriers have made slow progress in the SMB E-business market. They still have much to do in terms of market positioning development models and market promotion.
CCID thinks that quantifying services will be the foundation for carriers to provide SMB customers with innovative and superior quality services. Relative to products, services are a process. It is very difficult for customers to directly feel the value of services. As a result, large-scale promotion of services in the market becomes difficult. Currently, how to quantify services and visually display their effects to customers has become the new issue facing carriers. In relation to the characteristics of SMBs' E-business, there is a need to quantify the E-business services workflow first, and break down the overall services into different workflows. Every service is a combination of several workflows. Workflow quantification can promote customers to learn about the expected functions of services. Secondly, the work of every employee is also a combination of different work tasks in the workflow. This provides the basis for quantifying and assessing employee's work. It helps carriers to establish a professional and highly qualified services force. Thirdly, quantitative services help both operators and customers to effectively control cost and let customers clearly understand the whereabouts of every penny. Finally, as for market promotion, third party agencies may be invited to survey customer satisfaction and use credible data to move customers.
To sum up, carriers have a lot of growth potential in the SMB E-business market. As long as they persist in providing SMBs with quantitative and superior quality services, sizeable growth of the operator E-business market will be something realizable in the near term.
About CCID Consulting
CCID Consulting Co., Ltd. (hereinafter known as CCID Consulting), the first Chinese consulting firm listed in the Growth Enterprise Market of the Stock Exchange (GEM) of Hong Kong (stock code: HK08235), is directly affiliate to China Center for Information Industry Development (hereinafter known as CCID Group). Headquartered in Beijing, CCID Consulting has so far set up branch offices in Shanghai, Guangzhou, Shenzhen, Harbin, with over 300 professional consultants and industry experts. The company's business scope has covered over 200 large and medium-sized cities in China. Apart from home market development, CCID Consulting establishes international cooperation links across the United States, Asia-pacific area and Europe, by setting up agents in the U.S, Japan, South Korea, Australia, Singapore, Italy and Russia, along with the aim to be global.
Based on four major competitiveness of the powerful data channels, industrial resources, intensive knowledge and deep understandings of information technology, CCID Consulting provides customers with consulting, research and IT outsourcing services covering strategy planning, IT application, marketing strategy, human resources and information technology outsourcing. Her customers range from industrial users in IT, telecommunications, energy, finance, automobile, to government departments at all levels and diversified industrial parks. CCID Consulting commits herself to become the No.1 brand for strategy consulting, the No.1 consultant for enterprise management and the No.1 expert for market research.
For more information, please contact:
Cynthia Liu
Coordinating Manager
CCID Consulting Co., Ltd.
Tel: +86-10-8855-9080
Email: liuyan@ccidconsulting.com
