Over 49% of the region's Internet population is in a relationship
SINGAPORE, Feb. 13, 2012 /PRNewswire-Asia/ -- Effective Measure, the leading provider of digital media planning solutions in emerging markets, today released data reporting on the significance of the large market share of South East Asia's (SEA) Internet audience who are in romantic relationships to Valentine's Day. The data showed 49.2% of the overall SEA Internet audience are either married (41.4%) or in live-in relationships (7.7%) in the month of January and presented an opportunity for targeted online engagement over this celebrated season of love.
73.1 million Internet users, attributing to 49.2% of the SEA online population, are either married or in a live-in relationship in the month ending January 2012. Malaysia had the greatest market share with 53.0% share, followed closely by Indonesia at 52.4% share, while Vietnam concluded at 30.7% share. Philippines had the lowest share of divorced or separated audience at 1.0%, while Thailand was largest with 4.2% market share.
| Market Share of Couples per Country Month Ending January 2012 Source: Effective Measure |
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| SEA Countries | Couples - Married or De Facto | Single | Other - Divorced or Separated |
| Indonesia | 52.4% | 45.8% | 1.7% |
| Malaysia | 53.0% | 44.7% | 2.2% |
| Philippines | 39.5% | 59.4% | 1.0% |
| Thailand | 50.0% | 45.6% | 4.2% |
| Vietnam | 30.7% | 67.4% | 1.8% |
With an encouraging 0.80% increase in unique browsers in the first week of February across SEA, advertisers and content producers looking to promote Valentine's Day in the region may want to consider a stronger push online to optimize their campaign's performance.
Notes
Information generated for this document is based on Effective Measure's data on SEA's online population in time specified. Advertisers used this targeted demographic data to increase reach and brand engagement.
The SEA countries measured included:
About Effective Measure
Effective Measure is the leading provider of digital media planning solutions in the emerging markets, bringing best practice online measurement data to premium publishers, platforms, agencies and advertisers. Our products and services offer media planners invested in Oceania, South East Asia, Middle East North Africa and South Africa, a clear insight into the state of the Internet and the ever-growing digital population.
For more information on this topic, or an interview request with a digital specialist, contact Effective Measure Marketing Executive, Sheeda Cheng at +61-3-9023-9003 or media@effectivemeasure.com.
