BEIJING, Oct. 17 /Xinhua-PRNewswire/ -- Beijing Perfect World Network Technology Co., Ltd. ("PW Network" or "the Company") today announced the launch of the "2007 Perfect Storm Overtakes Your World" Marketing Campaign ("The Perfect Storm").
In order to reward game players’ unfailing support for the Company’s games and to help more people experience the appeal of domestically developed online games, PW Network formally launched what will be a series of large-scale promotional events, which will be marketed collectively as the "Perfect Storm."
As all of the Company’s products will be incorporated into Perfect Storm, this event will be rich and enjoyable. For the Zhu Xian game, there will be a special "6+X" casting event where people can make online submissions casting themselves for a part in the TV drama, and a competition where players can submit their proposed theme song flash for the game; for the Perfect World game, there will be a competition for the most "IN" resident; for the Perfect World II game, there will be a competition for players to submit cover tunes based on the theme song in the game; and for the Legend of Martial Arts game, there will be a series of interesting in-game activities collectively named as "Feng Hua Xue Yue". The Company is also sponsoring "Perfect World’s best years," a live concert series of the band Shuimu Nianhua. There will be many other events and activities as part of this campaign.
The Perfect Storm will be one of the largest multi-site and multi-format marketing campaigns ever launched by the Company. The Perfect Storm features not only in-game activities, but also an extensive series of offline events, including a casting for a TV drama, user-generated game reviews and prize wining promotional activities and live concerts. Game players participating in these events may have the chance to become a star in front of millions of viewers. Others may win a Perfect World All Access Card and other periphery products related to the Company’s online games.
The "2007 Perfect Storm Overtakes Your World" campaign should appeal to players of all ages. It began on September 28, 2007 and will continue until December 31, 2007. The Company hopes the campaign will help attract even more people to its captivating interactive entertainment.
About Beijing Perfect World Network Technology Co., Ltd.
Beijing Perfect World Network Technology Co., Ltd ("PW Network" or "the Company") is a leading integrated online game service provider focused on developing, operating, marketing and servicing online games. The Company primarily focuses on developing high-quality interactive entertainment products and building a highly recognized brand name in China. With talented professionals, a strong management team, powerful technological capabilities and extensive marketing and operational experience, the Company is committed to continuously improving its brands, expanding overseas, and introducing Chinese interactive entertainment products to the world.
Products
All of the Company’s products have been designed and developed with care, and a singular focus of providing players with an unparalleled online experience.
PERFECT WORLD ( http://world2.wanmei.com )
Perfect World is a 3D online adventure game that was created in a highly imaginative fantasy world.
"Creating a world, enjoying it to the fullest!"
PERFECT WORLD II ( http://w2i.wanmei.com )
Perfect World II is a highly accessible international version based on the original Perfect World game. It allows players from different countries to simultaneously enjoy the charming and enchanting world of the Chinese online game.
"Experience the feeling, and the world will be with you!"
LEGEND OF MARTIAL ARTS ( http://wulin2.wanmei.com )
In cooperation with a popular TV drama, Legend of Martial Arts is an innovative online 3D cartoon style knight-errant comedy game that was launched in 2006. The game was designed based on the same titled popular TV comedy and takes place in traditional Chinese setting.
"Enjoying the unexpected!"
ZHU XIAN ( http://zhuxian.wanmei.com )
Zhu Xian is an online fantasy game that was launched in 2007 and is based on an extremely popular internet novel of the same name. The game allows players to experience a truly visionary world and has become one of the most popular fantasy-based online games in China.
"Loves shake the heaven and Zhu Xian reemerges!"
CHI BI ( http://chibi.wanmei.com )
Chi Bi is a highly anticipated three kingdom epic online game that is expected to be launched by the end of 2007. It was named the "Most Anticipated Game by Players" in October 2007 by Jin Ling Award. The game is based on the history of the Three Kingdoms in China and allows players to revisit with the famous "Burning Chi Bi".
