HONG KONG, Nov. 14 /Xinhua-PRNewswire-FirstCall/ -- Hong Kong Broadband Network Limited ("HKBN"), a wholly owned subsidiary of City Telecom (HK) Limited (HKEx: 1137; Nasdaq: CTEL), today launched a follow-up marketing campaign to the widely discussed First-Wave marketing campaign that featured characters squeezing into a thin tube to represent how the largest network operator is still providing broadband internet services through its phone lines.
HKBN expands on the humorous approach with even more bizarre characters to deliver more elaborated messages. The Second-Wave marketing campaign
involves two different TV Commercials featuring the inventor of the Telephone in a traditional Chinese Hell, as well as a gang of Kung-Fu-Fighting-Ants.
In one TVC, Alexander Graham BELL -- inventor of the Telephone, makes a "special-guest" appearance pointing out the fact that his over 100 years old Telephone line invention wasn't designed for today's Broadband connections. This is set in a traditional Chinese Hell like environment to imply the hellish experience of surfing the Internet with a slow connection.
In the other TVC, 10 Kung-Fu-Fighting-Ants, representing the downlink in a traditional ADSL broadband connection, are shown ganging up on a single helpless Ant, who represents the weaker uplink, demonstrating how traditional ADSL services typically offers uplink bandwidth that is only a 10th of the downlink capacity.
To view the Television Commercials, please follow the links below:
First Wave TVC "Thin Tube":
http://hk.youtube.com/watch?v=sHqhqDZEXFE
Second Wave TVC -- "BELL":
http://hk.youtube.com/watch?v=5rhRPn4sD6Q
Second Wave TVC -- "Kung-Fu-Fighting-Ants":
http://hk.youtube.com/watch?v=lbO6jehuqJ8
The TV Commercials are part of a multi-dimensional Marketing Campaign that included comic like Print Ads, MTR Plasma TV advertisements, radio ads as well as a dedicated mini-website with various downloadable promotions.
Pleased with the success of the First Wave Campaign, Chairman of HKBN, Ricky Wong, said, "We believe it is important for the public to be well informed about the broadband services they are paying for, while there are still many whom are unaware for the asymmetrical nature of the service they are signing up to, HKBN hopes to educate and inform through humor with unforgettable characters and simple facts, and we believe we are achieving that."
For enquiries, please contact:
Corporate Communications
Ms Jessie Cheng
Tel: +852-3145-4118
Email: chengcm@ctihk.com
