WILMINGTON, Del., May 13, 2013 /PRNewswire/ -- In January 2013, IGXE (www.igxe.com), one of the top in-game branding service websites specializing in MMORPG currencies, items, power leveling, and CD-keys, was punished by Google after IGXE took advantage of network marketing companies to improve its website ranking. When IGXE disappeared from the Google search engine, customers were left wondering why. Some even assumed that IGXE was closed. Others felt panic over their unused bonuses and vouchers. For this, the manager of IGXE marketing department, Vinson Hall, sought to assuage all concerns in an interview.
This punishment brought big losses to IGXE.com, as we lost lots of customers including our old customers. We learned a lesson. Vinson said that IGXE has already terminated its cooperation with network marketing companies. What's more, bonuses or vouchers can still be used on IGXE. At any given time, IGXE will always protect its customers.
What Happened To IGXE?
In January 2013, IGXE received an email from Google stating that IGXE had used paid links to obtain good rankings. The punishment which followed resulted in IGXE.com being removed from the Google search engine. Some IGXE customers, who are used to searching for IGXE on Google, felt it was strange when they could not find it.
IGXE took the quick action of terminating the service and required the marketing companies to delete all spam links. Also they contacted Google's customer service to explain the case. With the help of Google's suggestion, IGXE cleared all of the spam links.
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The Interview with IGXE CEO
What were the consequences of Google's punishment?
It influenced our reputation significantly. Even now, some customers think that IGXE is closed. Besides, Google's punishment affected IGXE negatively. As far as we know, we have already lost 30 percent of our old customers. Although we tried many other ways to reduce the loss, we still lost the trust of customers. This cannot be calculated.
What is your next plan?
We will go on with link clearing, and keep in touch with Google until we get the ranking back.
The Suggestion from Network Marketing Specialists
Network marketing specialists advise webmasters not to use Blackhat techniques, or else the websites will be punished or deleted. Zac, the famous SEO specialist, said that there many ways to cheat SEO including hidden links, link spam, paid links, keyword stuffing, and more. Using these methods to get good ranking will result in disaster for the website. Webmasters should think carefully before resorting to these methods. Another expert also said that the search engine hates blackhat techniques very much. They will rigorously punish any attempts. Do not take the chance.
IGXE is a highly popular website with its customers. It was punished because it hired marketing companies to promote the company's ranking illegally. They realized the serious consequences of their actions and appealed to webmasters not to use it to avoid the punishment. As for IGXE, they will continue to contact Google and make every effort to recover their website page rank.
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