New Web Site a Key Resource for Reputation Care and Repair
NEW YORK, Nov. 6 /Xinhua-PRNewswire/ -- Global public relations firm
Weber Shandwick today launched a new Web site -- reputationRx (
http://www.webershandwick.com/reputationrx ). This comprehensive site is an
up-to-date reputation management resource that provides the latest news,
research findings, insights and commentary on how to build and safeguard CEO
and corporate reputation.
"ReputationRx fills a critical information gap on reputation best
practices," said Weber Shandwick President Andy Polansky. "It was created for
companies searching for the resources and tools needed to respond to a
growing business imperative -- more effectively building, maintaining and
repairing reputation."
The new Web site covers a wide variety of topics such as reputation care,
reputation recovery, CEO turnover, CEO reputation, corporate responsibility
and strategies for communicating reputation. It also features a
ReputationXchange blog ( http://www.reputationxchange.blogspot.com/ ), links
to additional resources, and the most recent reputation-related facts and
figures including:
* The word "reputation" has risen 108% in global top-tier media
from 2001 to 2005.
* Only 43% of companies have a formal system for measuring
reputation (Kitchen and Laurence, Corporate Reputation: An Eight
Country Analysis, 2003).
* A substantial 72 percent of global business executives report
that CEO reputation significantly contributes to company
reputation (Weber Shandwick/KRC Research, Safeguarding
Reputation(TM) 2006).
* Global business executives report that reputation risk is the
most significant threat facing business today -- twice the risk
posed by terrorism, foreign exchange, natural hazard and
political actions (EIU, 2005).
"A company’s success and sustainability often correlate directly with
the strength of its reputation," said Weber Shandwick Chief Reputation
Strategist Dr. Leslie Gaines-Ross and architect of reputationRx. "The launch
of reputationRx could not have arrived at a better time for business leaders
since our new Safeguarding Reputation(TM) research found that 63 percent of a
company’s market value is attributable to corporate reputation."
About Weber Shandwick
Weber Shandwick is one of the world’s leading global public relations
firms with offices in major media, business and government capitals around
the world. The firm specializes in strategic marketing communications, media
relations programs, public affairs and issues management, reputation
management, and provides corporate communications counseling. Weber
Shandwick also provides specialized integrated services including Web
relations, advocacy advertising, market research and visual communications.
Find out more at http://www.webershandwick.com . Weber Shandwick is a unit
of The Interpublic Group of Companies (NYSE: IPG), which is among the world’
s largest advertising and marketing services organizations.
