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KUALA LUMPUR, Malaysia, Aug. 21, 2013 /PRNewswire/ -- Berjaya Times Square Kuala Lumpur set a world achievement by building the world's largest capsule vending machine in celebration of the shopping mall's 10th Anniversary campaign, aptly titled The Big Ten-Rific Bash and to take shoppers through the nostalgia of the past decade.
For those who grew up in Asia, looking back, one of the most familiar items from their childhood days is the capsule vending machine. This iconic machine can be found in many neighbourhood grocery stores and all that is needed is twenty cents to retrieve a capsule with a surprise toy in it.
With this inspiration to bring the past to the present, Berjaya Times Square decided that the best way to share its sentiments with shoppers is to relive their childhood experience with them and to show its appreciation to shoppers by providing an experience they will not get in any other parts of the world.
Located at Ground Floor Central, the largest capsule vending machine was meticulously planned and crafted over 6 months and is currently the largest of its type ever built with a height of 32 feet 3 inches, weighing approximately 3,500kg, and operating in the same manner as a regular sized vending machine where a token is inserted to receive a capsule. This unique machine is a good example of creative retail innovation that is retrospective yet at the same time, modern and new.
Jack Brockbank, Official Adjudicator for GUINNESS WORLD RECORDS™, verified the machine in person at the mall and was equally excited to be part of this historic event as he presented the GUINNESS WORLD RECORDS™ Certificate for the new record title 'Largest capsule vending machine' to Koh Huey Min, Executive Director of Berjaya Times Square.
At the press conference held after that, Koh shared that "Our marketing team had worked on this project for the past six months. We knew the 'Largest capsule vending machine' had struck the right note when we saw the joy on the faces of our shoppers once the capsule was retrieved and the surprise toy was revealed."
"Berjaya Times Square has always prided itself to be at the forefront of the retail industry and constantly strives to provide the best experience for all and this record is not the first 'large' invention of the mall. Besides being the largest building ever built in a single phase, the mall is also home to the largest indoor theme park in the country and has previously built the largest lion head replica and largest blossom tree replica in Malaysia. The recently unveiled Grand Musical Stairs is also the first of its kind in Malaysia."
Koh further added, "The aforementioned achievements together with the GUINNESS WORLD RECORDS™ title that we have received today have undoubtedly put Berjaya Times Square in the world map and endorsed Berjaya Times Square as an international icon on par with most of the prestigious malls in the world."
From 1 June until 28 September 2013 ("Ten-rific Celebration"), Berjaya Times Square Kuala Lumpur invites shoppers to join the fun as loyal shoppers will be rewarded with more than RM500,000 worth of prizes throughout the four-month campaign all leading to the final Big Bash on the mall's actual birthday on 29 September 2013.
In this Big Ten-rific Bash, shoppers are treated to a double reward for their support towards the mall. In addition to the daily redemption, shoppers can also participate in the Perfect 10 Celebration Lucky Draw with many exciting prizes to be won!
WORLD'S LARGEST CAPSULE VENDING MACHINE - A CAPSULE FRENZY (REDEMPTION)
A testament to the mall's decade of continuous innovations, the device can best be described as a vending machine which dispenses a mysterious capsule as one deposits a token into the slot. It is instantly recognizable as it is made up of two halves which are of a solid colour on one side and transparent on the other and each capsule contains a prize which is unknown until it is excitedly pried open.
The giant capsule vending machine houses a variety of attractive prizes that can be won from each of these capsules. Each day, 150 tokens are available to be redeemed in 2 sessions. The first session starts at 12:00pm for the first 80 shoppers, and the second session starts at 5:00pm for the first 70 shoppers. In total, each day will see 150 shoppers stand a chance to push the button and walk away with prizes such as a 42" LED TV, iPad Mini, digital and polaroid cameras, relaxing spa packages, cash vouchers, Berjaya Times Square Theme Park Annual Family Passes and many more.*
THE PERFECT 10 CELEBRATION (LUCKY DRAW)
With every RM50 spent (unlimited receipts), shoppers will be able to redeem a lucky draw ticket to participate and stand a chance to win their very own perfect celebration worth RM10,000. Shoppers will have the chance to celebrate a momentous occasion such as a wedding proposal, anniversary and birthdays or go on a holiday of their dreams. There are 10 perfect celebration packages amounting to RM100,000 to be won and winners will be drawn on Berjaya Times Square's Big Ten-rific Bash held at Lower Ground Concourse on 29 September 2013.
In a nutshell, throughout the campaign period, shoppers who spend a minimum of RM50 will receive a token to win a fabulous prize on the spot, coupled with lucky draw ticket(s) to stand a chance to win an even bigger prize on the event day!*
WISH & WIN (FACEBOOK CONTEST)
Digital savvy shoppers can further stretch their winnings by participating in our social media contest and answer either in words or in a video, "If you had RM1,000 to spend in Berjaya Times Square, what would you buy and why?" Shoppers can let their creativity run free and the top 5 entries will have their wishes fulfilled while 10 consolation prizes will be given away. With more than RM8,000 worth of prizes up for grabs and no terms of participation, this is an easy contest that requires only the best of shoppers' shopaholic imagination!*
BERJAYA TIMES SQUARE THEME PARK TEN-RIFIC PROMOTION
Berjaya Times Square Theme Park is also celebrating their 10th anniversary and in conjunction with that, they are offering amazing promotions! During the ten-rific celebration, children born in 2003 who turn 10 years old this year and those born on 29 September will enjoy complimentary admission! On the Big Bash day (29 September 2013), thrill seekers who wish to enjoy a spike of adrenaline can do so with a one-day-only price of RM10 for all.*
10 YEARS OF TRUSTED TIMES WITH BERJAYA TIMES SQUARE KUALA LUMPUR
Strategically located in the heart of Kuala Lumpur, Berjaya Times Square has introduced more than 1,000 retail outlets and various expansions which have influenced the shopping culture in Malaysia since it first opened its doors in 2003. Its innovative ideas and marketing plans have successfully positioned the mall as the leading leisure and shopping destination to the young and trendy and families.
Some of the mall's recognitions include:
1st Avenue
Boasting an architectural composition reminiscent of the Big Apple, 1st Avenue inspires shoppers with an exciting array of young and fresh names in fashion and F&B. Soak in the ambience as details such as the impressive indoor sky arch ceiling, quaint neighbourly shops, warm cobblestones complete with a replica of a subway station transport you across the globe.
Berjaya Times Square Theme Park
Located on the 5th and 7th Floors, this gigantic indoor theme park that measures 133,000 square feet is a result from an experiment gone wrong by wacky Professor Cosmo and his beloved but hare-brained assistant, Oorts. Adding a touch of femininity to lower the sizzling temperature is shebot Ooops. Visit them and experience the lunacy as these characters maintain numerous rides in Malaysia's largest indoor theme park. A visit here would not be complete without catching a ride on its stellar attraction, the Super Sonic - Asia Pacific's longest multiple-inverted 800-metre long indoor roller coaster which boasts of a few loops and corkscrews.
Central Park
A blend of simple designs and open spaces, Central Park embodies the charm of its eponymous twin in New York, albeit being indoor. Inspired by the intrepid nature of Mother Earth, this lush lifestyle garden embraces the green age of retail with a complementary mix of tenants to tease your senses.
Grand Musical Stairs
Vibrantly lit in dancing LED sound graphs, the stairs are designed to resemble a classical piano keyboard right down to its actual chords. A sound library that is composed of the piano, percussion, kalimba, and piccolo is incorporated into its design and Berjaya Times Square will alternate its sounds periodically to offer shoppers a different experience. Malaysia's First Motion Sensor Grand Musical Stairs will tempt the young and old to revel in their melodious footsteps as they make their way to Lower Ground Concourse.
Tiny Taipei
Inspired by the energetic atmosphere of Taiwan's popular night markets, Tiny Taipei tempts the innate fashionista and culinary adventurer in shoppers as it provides a tangled avenue of youth pop culture and tasty delights. Blending fashion and food in perfect harmony, shoppers are spoilt with choice as an eclectic mix of retailers providing quirky products and unique fashion nests entice them to take a walk on the wild side.
For more wholesome family fun, visit Ampang Superbowl, one of the largest bowling centres in the city, or Neway Karaoke Box to belt out the latest tunes at the ever-popular audio visual centre. Movie buffs can catch the latest blockbusters at the 9-screen state-of-the-art cinema or opt for the 3D experience at Malaysia's largest digital hall.
*Terms and conditions apply. For more information, log on to www.timessquarekl.com or visit our Facebook page at BerjayaTimesSquareKL.
About Berjaya Times Square Kuala Lumpur
Acknowledged as 'Malaysia's largest building ever built in a single phase' with a gross build-up area of 7.5 million square feet, Berjaya Times Square offers unparalleled shopping, abundant dining choices as well as a variety of lifestyle entertainment, right in the heart of Kuala Lumpur city. It houses the Berjaya Times Square Theme Park -- Malaysia's largest indoor theme park which showcases 14 major rides, the exclusive Haunted Journey, the all new 5D Orion Simulator, Carnival Games Kiosks and other fun-tastic attractions; an IT Centre catering to all modern digital lifestyle needs; the largest 3D digital hall -- GSC Maxx; one of the biggest bowling centers in the country -- Ampang Superbowl and Malaysia's First Motion Sensor Grand Musical Stairs. It is also home to themed retail districts 1st Avenue, Central Park and Tiny Taipei.
Berjaya Times Square is easily accessible via public transportation with the convenience of the KL Monorail stopping right at its doorstep and the RapidKL a mere 5 minutes' walk away.
About Guinness World Records
GUINNESS WORLD RECORDS™ (GWR) is the universally recognized global authority on record-breaking achievement. First published in 1955, the annual GUINNESS WORLD RECORDS™ book has gone on to become one of the biggest-selling copyright title of all time selling over 2.7 million copies a year. Since its launch nearly 60 years ago over 130 million copies - including 400,000 ebooks - have been sold in 20 languages, in more than 100 countries. The internationally renowned brand is also available across a number of platforms; GUINNESS WORLD RECORDS global television shows are watched by 750 million viewers annually, over 390,000 users subscribe to GWR's two YouTube channels, with over 188 million views and over 1.25 million fans on Facebook. In 2013, Officially Amazing became the registered trademark of Guinness World Records Limited.
| Media Contacts: | Marketing & Promotions Department, Berjaya Times Square Kuala Lumpur Level 8, Berjaya Times Square, No. 1 Jalan Imbi, 55100 Kuala Lumpur |
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| Tel: | +603-2117-3111 | Fax: | +603-2145-2471 | |
| Email: | pr@timessquarekl.com | Website: | www.timessquarekl.com | |
| Facebook: | BerjayaTimesSquareKL | Instagram: | Berjayatimessquarekl | |
