omniture

Amobee Acquires Gradient X

Amobee
2013-09-05 21:25 1346

-- Companies to combine their mobile marketing technology to offer a new platform servicing Global 2000 CMOs

REDWOOD CITY, Calif. and SINGAPORE, Sept. 5, 2013 /PRNewswire/ -- Amobee, the company defining digital advertising, today announces that it has acquired Gradient X, the market-leading real-time bidding platform company. The CMO will now have a new platform for leveraging data to acquire new Generation C consumers.

(Logo: http://photos.prnewswire.com/prnh/20130612/SF30695LOGO )

With the added capabilities brought by Gradient X, Amobee's new platform now offers advanced real-time bidding functionality that includes support for multiple ad channels and formats, including video and HTML5. This enables advertisers to programmatically bid on digital inventory with constant price optimization in real time. Moreover, new analytics capabilities allow for full campaign transparency, leveraging multiple data signals to allow for sophisticated audience and contextual targeting. These advantages immediately translate to better ROI for the CMO.

"Together with Gradient X, our combined technology stack will bring groundbreaking solutions to the office of the CMO. The CMO is the new CTO and will be the biggest influencer of enterprise platform purchases in the future. We are going to be right there," said Trevor Healy, CEO of Amobee. "The founders and engineering team of Gradient X are technology rock stars, and when we met them we knew they had to be a part of the top team at Amobee."

"We are excited to join Amobee, which is globally recognized as the leader in mobile marketing," said Brian Baumgart, CEO of Gradient X. "Amobee and Gradient X share a common vision in how to use technology to finally make mobile the most effective marketing channel to reach the right customer, with the right offer, at the right time and place."

Source: Amobee
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