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Three Become One -- Leading Analysts from Asianomics, Forensic Asia and Chart Asia Unify their Branding and Services

Asianomics Ltd
2013-10-21 14:41 1829

Clients can access over 1,200 articles on new website

HONG KONG, Oct. 21, 2013 /PRNewswire/ -- Leading independent research providers Asianomics, Forensic Asia and Chart Asia have undertaken an extensive re-branding exercise, consolidating three distinct areas of the business under one new brand and tagline -- Asianomics Group 'We've got Asia Covered'. As well as strengthening the brand, the Asianomics Group has simplified and unified its services making it easier for mutual fund managers, hedge fund and private equity firms to access the Group's country, industry and special reports.

Previously, clients had to go to three different websites with three distinct looks but now they can access over 1,200 articles and other insightful information from the new website -- www.asianomicsgroup.com. Clients will continue to receive three diverse points of view from the main areas of the business -- Asianomics, Forensic Asia and Chart Asia -- plus they will receive a new Group Strategy Report produced monthly that combines views and ideas on Asian investment strategy from all three companies. An additional substantial Global Outlook report is issued in December.

Gillem Tulloch of Asianomics Group said: "Asianomics was launched in 2007 and has expanded dramatically in recent years. In 2010 we added Forensic Asia, and then Chart Asia in 2012. As we grew in reach, the business became more complex so it was important for us to review and re-energise the company. The brand makeover provides our clients with a more cohesive and valuable service; our clients will receive the same service that they had before but it will be delivered in a much better way."

The Group has expanded quickly since it was launched in 2007 and is now recognised as one of the region's most trusted independent sources of research on Asian economies and Asian companies.

The extensive re-branding exercise was undertaken by Hong Kong design company Unison Creative. The re-branding covers all marketing material produced by the group including document and website designs, logos, brochures, newsletters and adverts among others.

Source: Asianomics Ltd
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