Avon and UNIFEM Announce Partnership to End Violence against Women and
Launch of the Women's Empowerment Bracelet
NEW YORK, March 3 /Xinhua-PRNewswire/ --
WHAT: The Global Summit for a Better Tomorrow -- the keystone in a
series of Avon initiatives to raise awareness of International
Women's Day -- takes place at the United Nations on Tuesday,
March 4th. The Summit is held together with the United Nations
Development Fund for Women (UNIFEM), in celebration of
International Women's Day, which will be recognized globally on
March 8, 2008. It is a holiday whose history can be traced back
150 years and is celebrated in countries all over the world.
At a UN press conference prior to the Summit, Avon and UNIFEM
will announce a new public-private partnership that represents
the largest corporate one-year grant made to the UN Trust Fund to
End Violence against Women.
MORE: Avon Global Ambassador Reese Witherspoon is unveiling the
company's first global fundraising product, the Women's
Empowerment Bracelet. The bracelet will sell for $3 each and all
net profits will be donated to the Avon Empowerment Fund. In
2008, the Avon Foundation will match the first $500,000 in
bracelet sales for a total donation of $1 million to the UN Trust
Fund to End Violence against Women. These resources will bolster
critical work to prevent and reduce the prevalence of violence
against women. Starting March 4, consumers can purchase the
bracelets by going online at http://www.avon.com.
.
B-ROLL: Interviews with Reese Witherspoon, Suze Orman, Andrea Jung
(Avon Products, Inc. Chairman and CEO) and Joanne Sandler (UNIFEM
Executive Director a.i.), Reese Witherspoon Empowerment Bracelet
announcement, Andrea Jung announcement of the Empowerment Fund,
and additional highlights.
** Downloadable Video, Pictures & Text Available at
http://dogmatic.com/MNR/AvonGlobalSummit
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Date: 5th March 2008
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