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Rong Bao Zhai Flagship Store Re-launched Reigniting the Legacy of Cultural Heritage

Hong Kong Rong Bao Zhai
2013-12-03 20:00 9800

HONG KONG, Dec. 3, 2013 /PRNewswire/ -- Rong Bao Zhai Hong Kong celebrated its re-launching of the Hong Kong branch gallery at 30 November 2013, the opening ceremony was being held successfully with the presence of the two honourary hosts, Mr. Wang Junguo, the Vice President, China Publishing Group Corp. and Mr. Hao Tiechuan, Director General of Publicity, Culture and Sports of the Liaison Office of the Central People's Government in the HKSAR, while supporters of Rong Bao Zhai shared the joy too.

Plague unveiling ceremony to celebrate the re-launching of the Hong Kong Rong Bao Zhai presented by Mr. Wang Junguo (Vice President, China Publishing Group Corp.) and Mr. Hao Tiechuan (Director General of Publicity, Culture and Sports of the Liaison Office of the Central People's Government in the HKSAR)
Plague unveiling ceremony to celebrate the re-launching of the Hong Kong Rong Bao Zhai presented by Mr. Wang Junguo (Vice President, China Publishing Group Corp.) and Mr. Hao Tiechuan (Director General of Publicity, Culture and Sports of the Liaison Office of the Central People's Government in the HKSAR)

Representative of Rong Bao Zhai and guests of honour hosting the opening ceremony of Master Fan Yang's solo exhibition
Representative of Rong Bao Zhai and guests of honour hosting the opening ceremony of Master Fan Yang's solo exhibition

Located on the third floor of Cheung Kong Center, Rong Bao Zhai Hong Kong situated in the Central Business District in Hong Kong that filled with rich cultural vibes is taking the lead in the industry to promote and develop Chinese traditional art with its innovative and strategic business models, introducing both traditional and new forms of art to the international audiences.

Rong Bao Zhai is honoured to have Master Huang Youngyu, whom just celebrated his 90th birthday, paying tribute to the re-launch of the flagship store with the epic painting Refreshing Lotus after Rain, now presented at the center of the gallery, to symbolise the vitality and prosperity of the century-old brand. Guests at the opening are all impressed by the masterpiece and share the joy in the appreciation of the colourful work. Meanwhile, the solo exhibition of Mr. Fan Yang, the Associate Dean of the China National Academy of Painting, overwhelmed the crowd and the works are very well received by professionals, collectors and art enthusiasts, which further boosted friendships among the old and the new in the circle.

The motto of Rong Bao Zhai - "Honesty is the foundation. Prestige is the heirloom" - has always been the living principle hold dear to each member in the enterprise for over a century, hence the brand develops well to keep up in time over the years. Traditional techniques in woodblock printing, mounting and restoration owned by the brand are being rated as Intangible Cultural Heritage by the State Council, which make possible the continuity of the legacy of the cultural inheritance, and serving the best environment to promote and develop the craftsmanship.

The unique techniques of woodblock printing and mounting & restoration of calligraphic works and paintings developed by Rong Bao Zhai are being listed as National Intangible Cultural Heritage. In praise of the legacy, representatives mastering the skills in the craftsmanship will perform the four stages of drawing, engraving, printing and mounting in the completion of woodblock printing at the occasion, guests will be invited to experience the making of art with guidance.

For more details about the enterprise, please visit the official website: http://www.rongbaozhai.cn

Source: Hong Kong Rong Bao Zhai
Keywords: Art
collection