Mobile Music Everywhere
SHANGHAI, China, March. 14 /Xinhua-PRNewswire/ -- Spreadtrum Communications (Nasdaq: SPRD), Amoi Electronics (stock code: 600057) and Kuro today announced their joint participation in the “Kangxi Live Show” concert to held at Shanghai Stadium on March. 15, 2008. The concert, hosted by Taiwan’s popular TV hosts Dee Hsu (aka “Little S”) and Kevin Tsai, features performances by up-and-coming young artists, such as Jolin Tsai, Alan Luo and Rainie Yang. This joint promotion expands upon the group’s new integrated music service concept “Mobile Music Everywhere” for this Olympic year, and follows the joint launch in January by Spreadtrum, Amoi and Kuro of China’s first solution for music phones offering copyrighted music downloaded to the handset.
“Mobile Music Everywhere” is a new integrated music service concept created by Spreadtrum, Amoi and Kuro, to offer copyrighted music service to handsets in China, and was designed to address the growing wireless mobile music market. With mobile music increasing in popularity, music optimized phones are becoming the favored device for the mobile music by consumers. Spreadtrum, as one of China’s leading wireless baseband chipset providers, has been committed in its efforts to the continual development and innovation of wireless communications products to help continuously push convergence and advancement of the communications industry. The cooperation of Spreadtrum, Amoi and Kuro to release China’s first mobile phone solutions offering copyrighted music and integrated music services not only provides a new business model for convergence and cooperation across industry segments, but is expected to be a good catalyst for China’s domestic music service as well. Kuro is a music service provider, legally authorized by most record companies for millions of online copyrighted songs, providing high quality music download services. Through their cooperation, Spreadtrum has embedded Kuro’s services onto its chipset platform, so mobile phones equipped with Spreadtrum’s chips can enable the functions of a multimedia player and online music download services. As one of China’s leading handset manufacturers, Amoi A636 phone is the first to deploy this combination of new functions and download services, allowing music fans to listen to and download copyrighted music. At the same time, the A636 phone is a portable karaoke music device with high quality original music and celebrity photographs, helping users to learn to new songs and become a better karaoke singer in a very short time. In order to better promote the idea that “high quality music is portable”, as one of the special co-sponsors of the “Kangxi Live Show” concert, Kuro will distribute complimentary tickets and commemorative cards before the concert, to help make the concept of “Mobile Music Everywhere” more impressive.
Dr. Ping Wu, President and CEO of Spreadtrum, said that Spreadtrum is very delighted to take part in this concert with Amoi and Kuro. “Mobile Music Everywhere” is Spreadtrum’s concept for integrated service for China’s large quantity of consumers of music mobile phones. Different from the other modes of music service in China, it utilizes the convergence of the ‘4Cs’ -- Communication, Chip, Content and Copyright to promote China’s music phones and copyright protected music. Spreadtrum’s desired goal is to bring richer musical experiences to mobile handset users - to enjoy life with mobile music anytime, anywhere.
Huang Aiping, the vice president of Amoi, pointed out that: "As a leading domestic handset manufacturer, Amoi aims to be an outstanding provider to the music market segment of handsets. It always stands in the front line of the tide of music handsets. From monosyllabic times to the polyphonic era, Amoi has developed a series of products focusing on the consumer’s growing demands, and strives to introduce outstanding products which can bring richer musical experiences to consumers. Amoi hopes that this great concert brings not only hot live music but also happy experiences of enjoying mobile music to all the music fans”.
The president of iPeer Multimedia International Ltd., Zheng Qicheng, added that, “Beijing Kuro Times Tech. Co., Ltd. is the partner of iPeer Multimedia International Ltd. in China. It is our honor to care, support and develop China’s mobile digital music jointly with Spreadtrum and Amio. Adhering to its idea of ‘Protect copyright and repay to consumers’, Kuro will cooperate with more handset manufactures to provide high quality digital music for extensive internet users to listen to and download in the future. In line with the innovated concept of creating “healthy music”, our aim is to enable everyone to enjoy delightful musical experience anytime anywhere. At the same time, Kuro hopes that China’s digital music industry will step onto an optimum way and develop under healthy and well-organized conditions”.
About Spreadtrum:
Spreadtrum Communications, Inc. (Nasdaq: SPRD; "Spreadtrum") is a fabless semiconductor company that designs, develops, and markets baseband processor solutions for the mobile wireless communications market. Spreadtrum combines its semiconductor design expertise with its software development capabilities to deliver highly-integrated baseband processors with multimedia functionality and power management. Spreadtrum has developed its solutions based on an open development platform, enabling its customers to develop customized wireless products that are feature-rich and meet their cost and time-to-market requirements.
For more information, please check: http://www.spreadtrum.com
About Amoi:
Amoi Electronics Co., Ltd. ("Amoi", stock code: 600057), is a listed public company since 1997 on the Shanghai Stock Exchange, and employees a staff of 20,000 with total assets of RMB4.3 billion. Taking the development, manufacturing and sales of mobile communication products as its main business, Amoi has also realized a 3C (Communication, Consumer Electronics and Computer) integration. Amoi Electronic Town in Xiamen, now the production base of Amoi, occupies around 400,000sqm and has production lines adopting the most advanced and complete manufacturing facilities among China 3C enterprises, including 29 SMT lines and 95 plastic injection equipments. At present, Amoi has reached an annual production capacity of 10 million mobile phones and 2 million others. In addition to a full line of mobile phones, Amoi offers LCD TVs, which are widely welcomed in the television market both in and out of China, and notebook PCs in a special pattern of ODM. In terms of technical research and development, there’re three R&D centers founded, respectively in Xiamen, Shanghai and Nanjing, with a staff of around 1,200. To better serve the markets, 30 branches and 300 offices have been put into operation domestically around China, and overseas subsidiaries have been established, firstly in Singapore and the United States, later in the UK, and then in Belgium. Now, Amoi is providing tailor-made 2.5G and 3G phones for leading operators around the globe.
As one of China 3C enterprises with the best R&D and technical capability, Amoi always takes innovation as the core concept running through its technical research & development, product design, and marketing. AMOI insists on customer orientation, and will, through continuous innovation, bring more convenience and happiness to the consumers by providing electronics products with high tech, quality and taste.
To better adapt itself to the changes of industrial environment and customer demands taken place during the past few years, Amoi released its new logo and slogan in mid-2007. The new slogan "touching your future" expresses Amoi’s faith and decision to be ceaselessly enterprising and innovative, thus to create a more fashionable lifestyle for the consumers.
About Kuro:
Beijing Kuro Times Tech Co., Ltd. is a digital multimedia content service providing company. Its main business is to create user-friendly driven service, deliver e-CD formatted legal contents with very powerful portable devices download capability.
Safe Harbor Statements:
This press release contains "forward-looking statements" within the meaning of the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. Such forward-looking statements include, without limitation, statements regarding the ability of the new solution of music phones offering copyrighted music to bring richer musical experiences to mobile handset users and to allow consumers to enjoy delightful musical experience anytime anywhere. These statements are forward-looking in nature and involve risks and uncertainties that may cause actual market trends and Spreadtrum’s actual results to differ materially from those expressed or implied in these forward-looking statements for a variety of reasons. Potential risks and uncertainties include, but are not limited to, uncertainty regarding the timing and pace of the market demand and acceptance for music phones offering the capability of downloading copyrighted music; continued competitive pressure in the semiconductor industry and the effect of such pressure on prices; unpredictable changes in technology and consumer demand for mobile handsets; the state of and any change in Spreadtrum’s relationships with its major customers; and changes in political, economic, legal and social conditions in China. For additional discussion of these risks and uncertainties and other factors, please consider the information contained in Spreadtrum’s filings with the U.S. Securities and Exchange Commission (the "SEC"), including the registration statement on Form F-1 filed on June 26, 2007, as amended, especially the sections under "Risk Factors" and "Management’s Discussion and Analysis of Financial Condition and Results of Operations," and such other documents that Spreadtrum may file with the SEC from time to time, including on Form 6-K. Spreadtrum assumes no obligation to update any forward-looking statements, which apply only as of the date of this press release.
