SINGAPORE, Dec. 16, 2013 /PRNewswire/ -- Videology— one of the world's largest video advertising platforms—today announced a major expansion of its Asian leadership team with the creation of five new regional positions.
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In order to leverage both the rapid growth of video advertising demand and the potential for greater expansion in Asia, the company has invested in new expertise to service the region, including a dedicated regional director, as well as leaders in strategy, operations, client services and supply-side technologies.
The appointments represent a serious boost to Videology's teams across Southeast Asia, and reflect the company's strong growth since it first set up in the region in 2012. This expansion follows the announcement last month that Videology was selected as the technology partner to fuel YAHOO! Japan's newly launched premium video advertising platform. Videology also works with major advertising holding companies across Southeast Asia.
According to the IAB, 41% of the worldwide Internet audience now resides in the Asia Pacific region, compared to 14% in North America and 27% in Europe. Moreover, digital advertising is expected to grow 16% across the region in 2014. While specific figures for online video are not available from the IAB, Videology expects growth to significantly outpace that of overall digital spending due to the relative size and lifecycle of the medium.
"Asian media is making the transition to digital even faster than in other parts of the world. Advertisers and agencies are anxious to harness the emotional power of video as part of a screen-agnostic approach as consumers increasingly add tablet, mobile and PC viewing to their TV diet," said Ken Pao, Managing Director, APAC at Videology. "These leadership appointments will ensure that we are able to offer our partners industry-leading expertise in targeting their messages and securing premium video inventory across the region."
The full list of appointments is:
The five will work alongside the existing Videology APAC team led by Ken Pao and will also liaise with Videology's recently announced global experts, Rhys McLachlan, Head of Global TV Strategies, and Jana Eisenstein, Senior Vice President of Global Accounts.