SHANGHAI, China, March 17 /Xinhua-PRNewswire/ -- "Kangxi Live Show -- 2008 Thankful Heart in Loving House -- Shanghai Concert" was held at Shanghai Stadium on Mar. 15, 2008. This concert was hosted by Taiwan’s popular TV hosts Dee Hsu (aka "Little S") and Kevin Tsai, and features performances by up-and-coming young artists, such as Jolin Tsai, Alan Luo and Rainie Yang. Sponsored by Spreadtrum Communications (Nasdaq: SPRD), Amoi Electronics (stock code: 600057), and Kuro, the concert attracted numerous fans not only for the hot program "Kangxi Live Show" and the performing artists from Taiwan, but also for the new experience of "Mobile Music Everywhere."
Commemorative cards were presented at the "Kangxi Live Show" event and were special gifts that Kuro prepared for the Concert, which give people free membership to Kuro’s website and allow them to download 250 copyrighted songs from its huge database. People may then download these copyrighted songs to Amoi’s mobile phones, equipped with Spreadtrum’s chips, and enjoy them "anywhere, anytime."
Dr. Ping Wu, President and CEO of Spreadtrum said, "This concert is another promotion focused on our theme of enabling ‘Mobile Music Everywhere’ and follows the joint launch in January by Spreadtrum, Amoi and Kuro of China’s first solution for music phones offering copyrighted music downloaded to the handset. By leveraging our advanced technology and innovation thinking in wireless communication, multi-media mobile chips, and customized software Spreadtrum was able to build a stable hardware platform for digital mobile music service in China and pioneer the concept of ‘Mobile Music Everywhere’."
As a major manufacturer of mobile phones in China, Amoi is committed to bringing consumers a richer product experience. For many years, its music phones, GPS phones, and smart phone series have taken consumer requirements into account, with an added focus on differentiated experience and interactive marketing. Consequently, Amoi has succeeded in several segments of the market and gained much praise for its innovations. Now, Amoi continues that differentiated product roadmap by joining with Spreadtrum and Kuro, to integrate the whole food chain of chipsets, terminals and service, into 2008’s first key mobile terminal product -- the karaoke music phone series. Besides the new music experience, Amoi will reinforce this interactive music experience with consumers through participating in more entertainment activities such as live show.
"Mobile Music Everywhere" is an integrated music service concept created by Spreadtrum and is designed for the growing number of music mobile phones used by consumers in China. Different from the other current modes of music service in China, "Mobile Music Everywhere" utilizes the convergence of the ‘4Cs’ -- Communication, Chip, Content and Copyright to promote China’s music phones and copyright protected music. In January of this year, Amoi unveiled its new portable karaoke music phones, the A616 and A636, as China’s first solution for music phones offering copyrighted music, with Spreadtrum chips enabling both models. The concert highlights a new music service mode for handsets, which are based on Spreadtrum’s chips, carried by Amoi’s portable karaoke music handsets and embedded with Kuro’s service. In this service mode, the powerful chip developed by Spreadtrum enables decoding digital music, displaying photographs of celebrities and synchronizing lyrics. We can say with proud that Spreadtrum’s chip is the key to "Mobile Music Everywhere." And Amoi’s portable karaoke music phones equipped with Spreadtrum’s chip bestow unique musical experience on users.
Spreadtrum believes that people will be able to enjoy mobile music anytime, anywhere in the near future. Spreadtrum, Amoi and Kuro will commit themselves to this project to help bring handset consumers richer musical experiences in China.
About Spreadtrum:
Spreadtrum Communications, Inc. (Nasdaq: SPRD; "Spreadtrum") is a fabless semiconductor company that designs, develops, and markets baseband processor solutions for the mobile wireless communications market. Spreadtrum combines its semiconductor design expertise with its software development capabilities to deliver highly-integrated baseband processors with multimedia functionality and power management. Spreadtrum has developed its solutions based on an open development platform, enabling its customers to develop customized wireless products that are feature-rich and meet their cost and time-to-market requirements.
For more information, please check: http://www.spreadtrum.com
About Amoi:
Amoi Electronics Co., Ltd. ("Amoi", stock code: 600057), is a listed public company since 1997 on the Shanghai Stock Exchange, and employees a staff of 20,000 with total assets of RMB4.3 billion. Taking the development, manufacturing and sales of mobile communication products as its main business, Amoi has also realized a 3C (Communication, Consumer Electronics and Computer) integration. Amoi Electronic Town in Xiamen, now the production base of Amoi, occupies around 400,000sqm and has production lines adopting the most advanced and complete manufacturing facilities among China 3C enterprises, including 29 SMT lines and 95 plastic injection equipments. At present, Amoi has reached an annual production capacity of 10 million mobile phones and 2 million others. In addition to a full line of mobile phones, Amoi offers LCD TVs, which are widely welcomed in the television market both in and out of China, and notebook PCs in a special pattern of ODM. In terms of technical research and development, Amoi has founded three R&D centers, respectively in Xiamen, Shanghai and Nanjing, with a staff of around 1,200. To better serve the markets, 30 branches and 300 offices have been put into operation domestically around China, and overseas subsidiaries have been established, firstly in Singapore and the United States, later in the UK, and then in Belgium. Now, Amoi is providing tailor-made 2.5G and 3G phones for leading operators around the globe.
As one of China 3C enterprises with the best R&D and technical capability, Amoi always takes innovation as the core concept running through its technical research & development, product design, and marketing. AMOI insists on customer orientation, and will, through continuous innovation, bring more convenience and happiness to the consumers by providing electronics products with high tech, quality and taste.
To better adapt itself to the changes of industrial environment and customer demands taken place during the past few years, Amoi released its new logo and slogan in mid-2007. The new slogan "touching your future" expresses Amoi’s faith and decision to be ceaselessly enterprising and innovative, thus to create a more fashionable lifestyle for the consumers.
About Kuro:
Beijing Kuro Times Tech Co., Ltd. is a digital multimedia content service providing company. Its main business is to create user-friendly driven service, deliver e-CD formatted legal contents with very powerful portable devices download capability.
Safe Harbor Statements:
This press release contains "forward-looking statements" within the meaning of the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. Such forward-looking statements include, without limitation, statements regarding the ability of Spreadtrum to build a stable hardware platform for digital mobile music service in China and pioneer the concept of ‘Mobile Music Everywhere’, the powerful function of Spreadtrum chips, and the ability of the new solution of music phones to allow people to enjoy delightful musical experience anytime anywhere and to bring richer musical experiences to the Chinese Mobile handset users. These statements are forward-looking in nature and involve risks and uncertainties that may cause actual market trends and Spreadtrum’s actual results to differ materially from those expressed or implied in these forward-looking statements for a variety of reasons. Potential risks and uncertainties include, but are not limited to, uncertainty regarding the timing and pace of the market demand and acceptance for music phones offering the capability of downloading copyrighted music; continued competitive pressure in the semiconductor industry and the effect of such pressure on prices; unpredictable changes in technology and consumer demand for mobile handsets; the state of and any change in Spreadtrum’s relationships with its major customers; and changes in political, economic, legal and social conditions in China. For additional discussion of these risks and uncertainties and other factors, please consider the information contained in Spreadtrum’s filings with the U.S. Securities and Exchange Commission (the "SEC"), including the registration statement on Form F-1 filed on June 26, 2007, as amended, especially the sections under "Risk Factors" and "Management’s Discussion and Analysis of Financial Condition and Results of Operations," and such other documents that Spreadtrum may file with the SEC from time to time, including on Form 6-K. Spreadtrum assumes no obligation to update any forward-looking statements, which apply only as of the date of this press release.
