JD.com Announces 2013 Sales to Surpass RMB 100 Billion

BEIJING, December 23, 2013 /PRNewswire/ -- JD.com, a leading B2C e-commerce company in China, today discussed the company's achievements in 2013 and provided a roadmap for its 2014 business agenda. At a roundtable with Chinese journalists, Richard Liu, JD.com's founder and CEO, announced that the company expects to achieve gross merchandise value (GMV) of more than RMB 100 billion in 2013 and discussed five key areas of strategic importance for 2014: technology, the online-to-offline (O2O) business, financing, lower-tier city penetration and internationalization.

Mr. Liu commented, "JD.com had an outstanding 2013, with strong growth driving our annual sales over RMB 100 billion -- a remarkable 10,000-fold increase from our first year of operations and a two thirds increase from last year. We started JD.com in 2004 with the goal of providing users a better e-commerce experience, and 10 years later Chinese consumers are saying clearly that they appreciate our promise of authentic goods and unparalleled delivery through our self-operated national network."

Mr. Liu continued, "As we begin our second decade of operations, we have ambitious goals in 2014 for developing our technology, our O2O business, financing, lower-tier city penetration and the internationalization of the business with JD.com Global. We now have nearly half of China's direct B2C e-commerce business and almost 20 percent of the country's overall e-commerce market, and we expect this to continue to grow for JD.com. During 2013 we further strengthened our position as the e-commerce leader in reliable, fast delivery with JD.com's self-operated infrastructure, which provides same day delivery to many of our 140 million registered users and three-hour delivery in 6 cities in China."

JD.com is currently the biggest sales channel in China for mobile phones, computers, digital products and audio visual (media) products.

The company also disclosed facts and figures. All numbers are current as of November 30, 2013:

• Registered Users: over 140 million
• Total Mobile Apps Activated: over 100 million
• Orders Placed via Mobile Apps: more than 15%
• JD.com Suppliers and Vendors: nearly 40,000, including nearly 30,000 vendors on POP (JD.com's marketplace platform)
• Average Daily Page Views from PCs: around 220 million
• Average Daily Independent Unique Views from PCs: around 21 million
• SKUs: over 10 million
• Logistics Centers: seven throughout China (Beijing, Shanghai, Guangzhou, Shenyang, Wuhan, Chengdu, and Xi'an)
• Delivery Stations: nearly 1,400 throughout China
• Customer Pick-up Stations: nearly 300 throughout China
• Total Warehouse Area: around 1.2 million square meters

About JD.com:

JD.com is a leading B2C e-commerce company in China. The Company strives to offer consumers the best online shopping experience with the most trusted authentic quality products. The Company provides a comprehensive service platform for its business partners and a huge selection of high quality products, convenient services and affordable prices for its consumers. As of November 2013, JD.com has more than 140 million registered users and tens of thousands of suppliers across China. JD.com offers more than 10 million SKUs across 13 categories of products. JD.com has 7 major fulfillment centers, as well as more than 1,400 delivery stations and more than 300 pickup stations, covering nearly 1,300 districts and counties nationwide. For more information, please visit www.JD.com.

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Josh Gartner
Brunswick Group
+86 10 5960 8600
JD@brunswickgroup.com