SK Telecom Unveils Context Platform at MWC 2014

BARCELONA, Spain, Feb. 25, 2014 /PRNewswire/ -- SK Telecom (NYSE: SKM) today introduced a new and innovative platform called 'Context Platform' at MWC 2014.

(Photo: http://photos.prnewswire.com/prnh/20140225/NY71373 )

Context Platform presumes what situation the user is in by utilizing smartphone's diverse functions including camera, sensors, GPS and Wi-Fi. For instance, when a user is walking with a smartphone (embedded with the platform) in his pocket, the phone detects the user's repeated movement and speed via its sensors and GPS, and analyzes the collected information through an algorithm to come up with the conclusion that the user is "in a walking situation." Through repeated process of analysis, the platform becomes more smart and accurate.

In addition, based on customer's device usage patterns involving calls, SMS, SNS, schedule, and applications, the platform can figure out his personal connections, amount of spending, and time spent on games.

Along with Context Platform, the company is showcasing 'Life Log,' a service developed on this platform. Life Log automatically keeps track of one's daily lives (leisure, habit, health-related activities, etc.) and allows him to later look up past records and statistics.

Besides Life Log, Context Platform can be used to develop and offer many other services optimized for each individual's lifestyle. For example, a user can have his T Map automatically activated right before he leaves for work; receive a list of recommended songs upon arrival at subway platform on his way home from work; and set up an alert that warns him if he is spending more money than usual.

Meanwhile, as information produced by services based on Context Platform is highly personal, SK Telecom will take all steps necessary to safeguard the information. For instance, information generated from a smartphone can only be stored in and accessed via that particular device. Also, the company is currently developing an application lock feature as well as a feature that records only preselected type of information to prevent leakage of information.

"Along with Big Data, Context Platform is an important pillar of the newly emerging field of ICT intelligence," said Park Jin-hyo, Senior Vice President and Head of Network Technology R&D Center at SK Telecom. "With Context Platform, smartphones will truly become an indispensable life partner for customers."