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Professional Coaching on the Rise in Asia

2014-06-19 10:00
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-International Coach Federation research points to increased awareness of a growing profession.

LEXINGTON, Ky., June 19, 2014 /PRNewswire/ -- New research from the International Coach Federation (ICF) shows continued growth opportunities for professional Business and Life Coaches in Asia.

Commissioned by the International Coach Federation (ICF) and conducted by the International Survey Unit of PricewaterhouseCoopers LLP, the 2014 ICF Global Consumer Awareness Study shows continued growth opportunities for professional Business and Life Coaches in Asia.

Commissioned by the ICF and conducted by the International Survey Unit of PricewaterhouseCoopers LLP, the 2014 ICF Global Consumer Awareness Study was designed to ascertain awareness of the coaching profession and of ICF and to gain insight both from those who are aware of the coaching profession and/or the ICF and those who are not. Available in 16 languages, the survey forming the basis of the study was administered to 18,810 individuals representing the 25 countries (including China, India, Japan and Singapore) with the highest populations of ICF Members. India and Japan were also part of ICF's benchmarking 2010 research.

"As ICF Membership grows across Asia, more consumers are learning about professional coaching and experiencing its benefits firsthand," said 2014 ICF Global Chair and Master Certified Coach Damian Goldvarg, Ph.D.

Between 2010 and 2014, awareness of coaching in India increased by more than eight percentage points. In Japan, the percentage of consumers participating in a coaching relationship increased by two percentage points to exceed the global average (38.3 percent versus 31.1 percent).

Meanwhile, in China and Singapore both awareness of and participation in coaching exceeded the global average.

"This is great news for professional coaching," Goldvarg said. "As coaching continues its growth in Asia, ICF will be at the forefront, helping to set high standards and advance the profession."

Information about the 2014 Global Consumer Awareness Study, including data tables and a link to purchase the executive summary, can be found at Coachfederation.org/consumerstudy2014.

The International Coach Federation is the leading global organization for coaches, with more than 19,000 members and 13,000 credentialed coaches in more than 100 countries worldwide. ICF is dedicated to advancing the coaching profession by setting high ethical standards, providing independent certification and building a worldwide network of credentialed coaches. Coaching is a distinct service and differs greatly from therapy, consulting, mentoring or training. ICF defines coaching as partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential. For more information, please visit our website at www.coachfederation.org.

Source: International Coach Federation

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