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Spoilt Acquires Red Packet to Create the Leading Experiences Platform in Hong Kong

2014-06-12 13:23
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HONG KONG, June 12, 2014 /PRNewswire/ -- Hong Kong's top experience platform, Spoilt ( ), announced today that it has acquired the brand and all operations of former fellow operator, Red Packet ( ). Combined, the new group will offer over 300 experiences in Hong Kong and around the region and will form Hong Kong's number one experience gift platform.

"After almost 5 years of building the business into the leading gift experience company in Hong Kong, we saw an opportunity to capitalize on what we have achieved by selling to a strategic partner whom we knew would further enhance the business", says Gerard Belicha Co-Founder and CEO of Red Packet.

"A key element for us in our decision was that the party to who we would sell be as passionate, committed to its corporate clients, experience partners and retailers and driven to ever improving the value we bring to our various stakeholders, in Spoilt we found exactly that", says Gerard.

"The opportunity to acquire Red Packet is an exciting development for Spoilt. This move brings together Spoilt's strength in e-commerce of experience vouchers and Red Packet's retail distribution network to offer our customers and experience partners a much wider distribution base", says Michelle Lam Founder and Managing Director of Spoilt.

"On the B2B front, the team behind Red Packet brings an extensive background in corporate reward programmes. Bobby Wong, from Red Packet, will be joining the Spoilt team as Corporate Sales Director. Along with Spoilt's event management service in providing unique team building and corporate entertainment events, we will be able to offer a full suite of corporate services for employee rewards and customer loyalty campaigns" says Michelle.

Source: Spoilt Limited

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