Category Archives: Measurement & Monitoring

Data & Analytics/ Measurement/ Big Data/ Marketing ROI/ Data driven PR & marketing

PR Newswire’s Lynn Liu: Only Quality Content can Break Through Chinese Media’s Information Silos

Lynn Liu is the Director of Audience Development and Distribution Services in PR Newswire, responsible for developing media relations and online d[……]

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Brand Leadership – The Role of Public Relations

No brand is built overnight. A brand leader tends to pop up in the minds of consumers when they meet a certain situation or think about a specific pro[……]

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Why is Brand Building Like Marriage?

You meet somebody that catches your eye. It could be their smile, their style, or their personality; you may even be attracted to their conviction[……]

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4 Tips to Craft an Effective PR Strategy for Your Hotel

I was recently invited to speak to 50 over hotel PR executives in Jakarta at an event organized by Himpunan Humas Hotel (H3) Jakarta, an associati[……]

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Content We Love: Using Infographics to Dominate the Competition like a “Terminator” at the Gym

By Niphon Goodyear

One thing that weightlifting has taught me is to NEVER just show up. When it is time to train it’s time to go 100% and for press[……]

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