Category Archives: Media Q&A

Media Q&A is a series of interviews with media insiders about big shifts that currently reshaping their industry, so that PR and marketing people can better understand and engage them.

An interview with TODAY, a media platform experimenting with content formats to better focus on millennials

Media 101 with Yasmine Yahya, Supervising Editor from TODAY

What are the specific stories that you usually look out for?

Stories about groun[……]

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Video Interview with Kumparan Founder: How the Indonesian media landscape is quickly evolving

Kumparan is a news platform founded in 2017, aimed at disrupting the online media industry by incorporating technology-based journalism and enabling i[……]

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Media Q&A with “Branding in Asia”: The latest thoughtful creative work beats celebrity content anytime

Content marketing is an emerging form of marketing in South Korea as it is incredibly hard to get and hold the consumers’ attention in this tech-savvy[……]

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Diversify your brand’s client base and attract additional Muslim travelers

An interview with HalalZilla, a media platform focusing on the multi-billion dollar Muslim travel market.

We recently sat down with Farhan Isa, edito[……]

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Insights on the Malaysian Automotive Scene with Chips Yap, Editor-In-Chief at Motor Trader

Insights on the Malaysian Automotive Scene with Chips Yap, Editor-In-Chief at Motor Trader

Can you tell us more about Motor Trader?

Motor Tr[……]

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