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Media Q&A

  • An interview with TODAY, a media platform experimenting with content formats to better focus on millennials

    Media 101 with Yasmine Yahya, Supervising Editor from TODAY What are the specific stories that you usually look out for? Stories about ground-up initiatives that are seeking to make an impact on society, young people doing interesting things, stories that seek to explain issues that are relevant and important to our readers, whether that’s climate change, health, education, consumer trends, etc. What should PR professionals take note of when pitching to TODAY? We seek to write stories that are unique to us. Ideally, a pitch should present us with a…

    Media Q&A May 7, 2019
  • Video Interview with Kumparan Founder: How the Indonesian media landscape is quickly evolving

    Kumparan is a news platform founded in 2017, aimed at disrupting the online media industry by incorporating technology-based journalism and enabling interaction between users on one platform. Since their establishment, they have expanded to a team of 400 employees and 5,000 content creators, and generated an average of 2,500 content pieces per day, with 30 million monthly active readers. We sat down with Hugo Diba, the founder of Kumparan, to learn about how Kumparan came about, what contributed to its success and some of his tips for media pitches. Prior to setting up…

    Media Q&A April 22, 2019
  • Media Q&A with “Branding in Asia”: The latest thoughtful creative work beats celebrity content anytime

    Content marketing is an emerging form of marketing in South Korea as it is incredibly hard to get and hold the consumers’ attention in this tech-savvy country. To succeed, content needs to be creative, offer value while being infused with your brand’s core value propositions. This interview features Bobby McGill, founder of ‘Branding in Asia’, an online publication that features creative work and insights on branding, advertising as well as marketing, across the Asia-Pacific. Could you please tell us a bit more about yourself? I’ve been writing professionally since 1997.…

    Asia Specials April 4, 2019
  • Diversify your brand’s client base and attract additional Muslim travelers

    An interview with HalalZilla, a media platform focusing on the multi-billion dollar Muslim travel market. We recently sat down with Farhan Isa, editorial writer at HalalZilla, to learn more about their website and the type of content that piques their interest. Can you share with us a bit more about HalalZilla? HalalZilla was brought to life in August 2018 and it is the Muslim-friendly arm of TripZilla. TripZilla is a leading online travel media in Southeast Asia that reaches more than 25 million travelers every month.  HalalZilla aims to be…

    Asia Specials February 19, 2019
  • Insights on the Malaysian Automotive Scene with Chips Yap, Editor-In-Chief at Motor Trader

    Insights on the Malaysian Automotive Scene with Chips Yap, Editor-In-Chief at Motor Trader Can you tell us more about Motor Trader? Motor Trader appeared in the Malaysian market towards the end of 1998, patterned after the magazine of the same name in the UK which was very successful. In fact, it was started in Malaysia by the same man – Sir John Madejski – who had started Motor Trader in the UK. The magazine set the trend in the Malaysian used car classified advertisement market. It offered the placement of…

    Asia Specials November 15, 2018