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Meet the Media

  • Meet the Media: Lowyat.net

    As society becomes increasingly digitized, it is a common thing technology has become a part of our daily lives. Can you imagine not touching your laptop or PC on a normal working day? With sites such as Lowyat.net in Malaysia, we don’t have to be techies to keep up to date with the latest releases, whether software or hardware. About Lowyat.net Lowyat.net began as a forum for PC hardware geeks to share information about the latest PC-related products and guides. As the forum grew into the community that it is…

    Media Relations November 25, 2014
  • Meet the Media: Marketing Magazine

    Public relations and marketing practitioners who like to catch up with the latest marketing happenings, trends, insights and ideas across the region will be pleased to read Marketing as they see the relevant, valuable and interesting content. Suffice to say, it’s on their regular reading (RR) list! What is the Marketing magazine? Launched in early 2002, Marketing magazine is highly circulated (with a print readership of more than 100,000) and is so far the longest running trade publication in the Asia-Pacific, reaching out to all marketing and advertising related professionals.…

    Media Relations October 24, 2014
  • Tips for getting your press releases picked up by UK’s Press Association journalists

    Recently I came across an interesting little write-up that was shared within PR Newswire internal resource centre (which we called HUB) and think that the article contains useful tips that would probably be of interest to many of us, especially if you have PR and corporate communications responsibilities for the UK market.  Even if you have nothing to do with this European market, the tips that are shared in the article could very well apply to your region.  Andrew Woodall who is the author of this write up is the Manager of editorial and multimedia news release teams at PR Newswire…

    Content PR & Marketing September 19, 2014
  • Meet the Media: The Honeycombers

    If you are a young expat or local Singaporean girl, it is no surprise that you will come across or connect with a one of a kind digital publication and an increasingly popular website called The Honeycombers.   Who is the Honeycombers? This web based lifestyle publication is designed for women in Southeast Asia, aged 25-45, to provide hyper-local content on life in Singapore, Jakarta and also Bali. The publisher also owns a dedicated site for parents, HoneyKidsAsia and is planning to expand to Bangkok and Manila next year. The…

    Media Relations September 12, 2014
  • Change is the Name of the Game: 5 Takeaways from Publish Asia 2014

    Charles Darwin’s quote was repeatedly used in Publish Asia’s sessions, and aptly reflects the spirit of the conference: “It is not the strongest of the species that survives, nor the most intelligent, but the ones most responsive to change.” In this digital age, the number one concern publishers have is how to adapt their organizations digitally, to remain relevant when many are predicting the demise of “traditional media”. Publish Asia injects a boost of optimism into a supposedly sunset industry. Change is Inevitable “Traditional” media organizations need to change their structures…

    Asia Specials May 22, 2014