Winning Partnerships: Positioning Your Company Behind the Right CSR Causes

Can a business cancel out its greenhouse gas emissions? Dilmah, a Sri Lankan tea company, with a global presence, announced its carbon neutral status for its products, early this year. Here’s why it matters to the rest of the world: Currently, businesses account for more than half of the world’s ele[……]

Read more

Media Q&A with “Branding in Asia”: The latest thoughtful creative work beats celebrity content anytime

Content marketing is an emerging form of marketing in South Korea as it is incredibly hard to get and hold the consumers’ attention in this tech-savvy country. To succeed, content needs to be creative, offer value while being infused with your brand’s core value propositions. This interview features[……]

Read more

A Vibrant Vietnam: Takeaways from the Vietnam Economic Conference

Conference Highlights

A vibrant Vietnam is rapidly integrating into the global economy. As introduced by Professor Dao Nguyen Cat, Editor-in-chief of the Vietnam Economic Times, “Vietnam’s economy grew more than 7 percent in 2018, when it also attracted a record $19 billion worth of FDI, and it c[……]

Read more

PR Newswire’s Lynn Liu: Only Quality Content can Break Through Chinese Media’s Information Silos

Lynn Liu is the Director of Audience Development and Distribution Services in PR Newswire, responsible for developing media relations and online distribution network in Mainland China, including social and mobile channels. Lynn holds a Bachelor’s Degree in Journalism and a Master’s Degree in Pub[……]

Read more

MWC–Three Positioning Strategies for Innovative Brands

Mobile World Congress 2019 (MWC19), the mobile industry’s premier event has concluded in Barcelona with the launch of 5G-enabled smartphones, unveiling of new products and services, and demonstration of exciting new applications enabled by 5G technology.

As Asian brands are relatively new to the[……]

Read more