High context culture: What PR-Pros need to know about South Korea

The world’s attention was recently on South Korea as the nation hosted the 2018 Winter Olympics Games at PyeongChang in February.  As one of the affluent countries in the APAC region, South Korea has been wowing the world with high-tech devices and impressive innovations, as well as creating a w[……]

Read more

Content We Love: How Visa and the First-Ever Nigerian Women’s Bobsled Team Push Past the Expected and Head to 2018 PyeongChang Winter Olympics

South Korea, Nigeria and the United States, perched on different continents and more than 10,000 km away from each other, could be closer than you think as they are brought together in this story presented by Visa on its sponsorship of three Nigerian female sprinters-turned-bobsledders participati[……]

Read more

Media Q&A with Michelle Zhu, Online Editor of The Edge SG

Michelle Zhu, Online Editor of The Edge SG

PR Newswire recently sat down with Michelle Zhu to get a sneak peek into the daily routines and challenges of an online editor at The Edge Singapore. Here you will find out more about The Edge Sin[……]

Read more

Facebook Changes – The Good Times Are Over

The good news is that we’ll be seeing more conspiracy theory posts from crazy Uncle Stan, and of course, we cannot forget that seemingly unending stream of baby photos from that friend of yours you haven’t seen in six years. While at the same time, we may not be getting so many feeds from news s[……]

Read more

The “TELL” formula draws readers by the headline


News editors have to go through hundreds of news releases every day with two news stories published every minute. So, how do you keep their attention on your news release for a few more moments? I would argue, the headline matters.

The Headline is the reader’s entry point to a release. It shoul[……]

Read more