MARKETING ON SOCIAL MEDIA: CONVERTING FOLLOWERS INTO CUSTOMERS FOR LIFE

Brands use social media platforms to connect with their audience, increase sales and drive website traffic to attract potential customers. In this event, our speakers we will cover two main social media platforms, TikTok and WeChat.

Since its launch in 2016, TikTok’s user base has grown to include more than 500 million people and over one billion-downloads mark.  WeChat counts over one billion active monthly users – a threshold it crossed in the early days of 2018.  Social media apps is without a doubt an essential component of a successful digital marketing strategy in China. It’s one of the most usual mediums to boost your brand’s awareness and reputation online — where first impressions are made. More likes, shares, and followers are all good for your company’s reputation, but social media platform also has the potential to provide more value to your business if used with the right strategy, converting fans into customers.

 

Agenda

14:30-15:00     Registration and Networking

15:00-15:10     Opening words Ms Grace Yao, Vice chair of the Marketing Forum of the European Union Chamber of Commerce in China

15:10-15:30     The new model of marketing: how brands can connect with new audiences" by Mr. Bokhom Hwang, Ocean Engine (mobile marketing platform for Douyin)

15:30-15:50     Wechat Marketing: Turning Followers into Customers and Revive Cold Leads by Kai Hong, Chairman & Co- founder, JINGdigital

15:50-16:10     Digital Loyalty: How Can Your Company Get it Right by Romain Henriot, Asia Chief Operations Officer, Splio

16:10-16:50     Panel discussion and Q&A Session:  Strategies and how it works 

Moderator:

Dr Michael Tan,  Chair of Legal  & Competition Working Group, European Union Chamber of Commerce in China

Panellists: 

- Mr Bokhom Hwang of Ocean Engine (mobile marketing platform for Douyin)  

- Mr Kai Hong, Chairman & Co-founder, JINGdigital

- Mr Zhang Lei, Digital Director, Nivose

- Mr Romain Henriot, Asia Chief Operations Officer, Splio

16:50-17:00   Closing words by  Ms. Grace Yao, Vice chair of the Marketing Forum of the European Union Chamber of Commerce in China