HONG KONG, May 4, 2026 /PRNewswire/ -- ITE Hong Kong 2026 – the 40th edition of ITE‑Leisure and the 21st ITE‑MICE – will be held from June 11 to 14 with first two days for trade, next two for public.

Ranked world's 14th largest market, Hong Kong spent US$28.9 billion on outbound travel in 2024, and its residents made 117 million departures in 2025.

Great for sourcing and networking, ITE2025 saw 88% of exhibitors and 50.2% of buyer/trade visitors from outside Hong Kong, with 70% from the Greater Bay Area, and 70,212 public visitors.

Visitors undaunted by Geopolitical Uncertainties:

• Trade website monthly traffic grew from 84,000 (average) in late 2025 to 168,939 in March 2026, reflecting strong interest from Asia's travel trade.
• March public visitor survey (688 replies) found visitors undaunted - 62.5% plan to increase 2026 travel budget, and 25.3% will maintain it. 75% took multiple holidays in 2025 confirming they're frequent, affluent travelers.    
• ITE2025 survey found 43% public visitors interested booking onsite, often via mobile. To generate revenue, exhibitors can promote e-booking sites and Special Offer Codes at ITE.

Roughly, ITE2026 will feature 400+ exhibitors from 55 countries/regions and 8,000 buyer/trade visitors – with 85% and 50% respectively from outside Hong Kong and 74,000 public visitors.

Plenty of Bright Spots

• New official pavilions/stands from: Uganda (Africa), Mongolia (Asia) and Peru (Americas)
• China (Chinese Mainland) Pavilion expands by 35% with 21 participating provinces/cities
• New Ice/Snow Travel Pavilion – exhibitors from northern Canada and Iceland (aurora, glacier tour etc.) and new Chinese exhibitors from Heilongjiang, Xinjiang, Beijing (Winter Olympics host city) and co-host district of Chongli. All famous for ice/snow sports.
• B2B & B2C programs include: Business matching, KOL networking, Industry Forum on Sustainable Tourism, Special Displays on Family Travel, Eco-tourism, trade/public seminars, presentations, and cultural performances.

Panoramic China Pavilion has some provinces and cities having own designs; some hold presentations, cultural performances, and promoting products like "Panda Theme Train from Sichuan to Xinjiang".

Travel trade can apply online for complimentary Trade Day Pass.  Outbound agents may apply Buyer Subsidy Scheme for additional benefits but required to spend about 2 hours in Business Matching etc.

Organized by TKS Exhibition Services Ltd., ITE Hong Kong celebrates its 40^th anniversary in 2026.

Read Full Version >> https://www.itehk.com/travelexpo/doc/press/ITE26-Preview-May26_en.pdf

For exhibiting / visiting / registration: Email travel@tkshk.com WhatsApp: +852 94008444 Website: https://www.itehk.com

Highly successful, ITE2025 drew 502 exhibitors from 64 countries and regions (1/3 outside Asia); 7626 buyers & trade visitors (33% from Chinese Mainland, 20.2% overseas); 70212 public visitors (80% prefer traveling FIT or Private Tours.

Each year, China's official pavilion, which organized by Ministry of Culture and Tourism of P.R. China and includes many provinces and cities, remains the largest.

Also, ITE draws 70% of its trade buyers from the Greater Bay Area (GBA), including Guangdong cities' trade delegations and individuals. In 2024, GBA had a combined GDP of US$2.09 trillion – comparable to the Tokyo Bay Area and larger than San Francisco – and a combined population of over 87 million.

Hong Kong, with 7.5 million people, was the world's 14th largest outbound travel market by spending in 2024 (US$28.9 billion). Resident departures totaled 117 million in 2025, up 12.3%, and reached 3 million during the 2026 Spring Festival, up 22%.

How do ITE visitors react to the geopolitical uncertainties? ITE's mid-March online survey of 688 respondents found them frequent and affluent travelers. They choose to spend more, not cutting back on travel:

• 74.6% took multiple outbound holidays in 2025
• 62.5% plan to increase travel budget; 25.3% maintain, only 12.2% reduce
• 42.3% will avoid affected areas; 29.7% may do so when planning 2026 holidays
• Over half are university educated.

At ITE2025, over 10,000 visitors attended 100+ public seminars, and survey then found 43% interested in on-site booking often via mobile—strong buying signals. Exhibitors can generate more revenue by promoting discount codes and online booking, not direct selling

ITE offers B2B/B2C services like Business Matching for seller quick-dating buyer; assisting exhibitor hold trade seminar; speaking opportunity; KOL Networking, Public Seminars and Pre/Post Show Promotion etc.

Despite global inflation, organizer TKS has held space rental frozen since 2019, increasing just 2.19% to US$470 per SQM for 2026. 

For full version, please click:
https://www.itehk.com/travelexpo/doc/press/ITE26-GlobalUncertainty-VisitorSpendingMore-Apr26-full-en.pdf 

For exhibiting / visiting:
Email travel@tkshk.com WhatsApp: +852 94008444 Website: https://www.itehk.com

With 40-years history, ITE been connecting global exhibitors with quality trade buyers and affluent Free Independent Travelers (FITs) from GBA etc. through separate B2B and B2C programs.

Nearly 70% ITE25's trade buyers from GBA that includes Hong Kong, Shenzhen and Guangzhou etc., had a combined GDP totaling US$2077 billion (world's 12^th largest economy) in 2024. Also, Hong Kong itself with US$28.9 billion spent on overseas travel, ranking 14th globally in 2024.

Quality Trade Buyer Profile

ITE25's 7,627 Trade Buyers by Profession: 46% Travel Agents, 15% MICE; by Origin: 47% Hong Kong, 20% Guangdong Province, 13% Other Chinese Provinces, 20% Other Asian Markets.

Face-to-face with Premium FITs

ITE25 attracted 70,212 public visitors—affluent, frequent travelers who drive brand influence:

• "Three or more" outbound holidays: 48% in first and 43% second half this year
• Short-haul destinations: 87% prefers FIT
• Travel spending: 91% maintained or increased

A Highly International Expo with Proven Results

ITE25 featured 502 exhibitors (88% from outside Hong Kong) from 64 countries/regions. Its diverse programs—including Buyers Meeting, KOL Networking, Trade and Public Seminars and Youth/Family Pavilions attracted quality visitors. Its 135 seminars drew over 9,200 seated attendees, demonstrating strong purchasing intent.

Importantly, 43% ITE public visitors interested in onsite booking. Exhibitors can capitalize on this high purchase intent by promoting special offers through scannable QR codes as many visitors use their mobile to book and pay online.

Japan Pavilion

In 2009, Japan named ITE Partner-land, starting the close and mutually beneficial cooperation! From around 500,000 then, Hong Kong outbound to Japan reached 2.68 million in 2024 which 117% pre-pandemic 2019; and 88.6% of them in 2023 were FIT.

In ITE25, Japan promoted for examples in Business Matching; 13 public seminars; and TV host toured Japan pavilion bringing huge crowd. Next year, Japan photo booth move to the front.

ITE strongly supported by the Ministry of Culture and Tourism, P.R. China which also stage the largest pavilion, with Hong Kong Tourism Board etc. as Supporters.

Contact the organizer TKS Email travel@tkshk.com WhatsApp/Line: +852 94008444 Website: https://www.itehk.com/

Named MEGA EVENT, ITE2025 had 33% buyers & trade visitors from mainland China, and 20% from other Asia; 46% travel agents / operators, and 15% Corporate / MICE.

ITE 2025 Summary

*From Outside HK / Overseas

From China's Greater Bay Area (GBA) came over 70% of ITE2025's buyers & trade visitors who came individually or in official trade delegation from various cities. Also, hundreds of Guangdong residents registered for free admission in public days.

GBA, which includes Hong Kong (HK), Shenzhen and Guangzhou etc. in 2024 had a combined GDP of USD2077 billion, that makes it about world's 12th largest economy.

In 2024, HK outbound fully recovered; ranked world's 14^th largest market by international tourism spending of US$28.9 billion, and say arrivals to Japan and Thailand respectively totaled 2.68 million and 0.88 million!

HK Outbound Spending / Departure

(*) Recovery Percentage against 2019  ^Source: UNWTO

Reflecting quality travelers, Trip.com reported HK residents doubled bookings to Paris for summer 2024 (Olympics); explore niche destinations and prefer quality lodging. Also, in first 5 months of 2025, HK made a total of 47.44 million departures, up 17.2%!

ITE2025 survey with 4242 replies found its many public visitors are premium and frequent travelers.  Well educated with 50% had university and 23% post-secondary; 90% keep or increase travel spending. By choice of destinations, SE Asia ranked third after mainland China and NE Asia with 19% been there in first half and 26% will visit in the second half this year.

ITE25 Survey on Travel Frequency

Business aplenty in ITE public days: 53% visitors interested in niche / new destinations, 43% plan book holiday onsite; 31% attend seminars; to save cash handling, many made onsite bookings and paid online by mobile!

Exhibitors can benefit from ITE's separate B2B and B2C programs / services, which includes Buyers Meeting, KOL Networking, Speaking Opportunities to trade or public, pre & post show promotions to effectively reach out travel buyers and premium FIT under one roof.

Organized by TKS Exhibition Services Ltd., ITE is strongly supported by Ministry of Culture and Tourism of P.R. China, other supporters include Hong Kong Tourism Board etc.  Full article https://www.itehk.com/travelexpo/doc/press/ITE26_KickOff_15Jul25_en.pdf Expo's website: www.itehk.com or inquiry via WhatsApp: +85294008444 Email: travel@tkshk.com

The highly international ITE2025 successfully drew more Buyers & Trade Visitors "BTV" (+8.6%) and public visitors "PV" (+11.4%). 88% of 502 Exhibitors and 53% of 7626 BTV from abroad; 1/3 of 64 exhibiting countries and regions from outside Asia.

Geographically, over 70% of 7626 BTV from Greater Bay Area (GBA), which include Hong Kong, Guangzhou and Shenzhen etc in 2024 had a combined population of 87.4 million and GDP of US$ 2077.4 billion which about world's 12th largest economy.

By sector, 45.7% of BTV were travel agents and 15.3% were corporation & MICE; 48% of 70212 PV with 3 or more outbound holidays and 91% keep / increase travel spending!

Hong Kong outbound fully recovered in 2024: ranked world's 14^th largest by international tourism spending of US$28.9 billion and made 104.7 million departures, recovered to 107% and 111% of pre-epidemic levels respectively. In first 4 months of 2025, HK outbound grew 17%! Dec-2024, Trip.com reported HK residents prefer quality lodging and exploring niche destinations.

New in ITE2025 included Youth and Family Travel Pavilions for more Gen Z and Young Parent visitors; some 50 KOLs joined Networking and Grand Tour in trade days and held seminars in public days; and providing AI-simultaneous interpretation for Niche / New Destination seminars.

B2B program included free services like Business Matching though free-flow the main format, speaking opportunities, pre-show promotions etc. For B2C, exhibitors can apply for free seminar session of 25 minutes.

Business Matching participants overstayed! 135 trade and public seminars drew 9224 audiences! Plenty exhibitor visitor interactions in stand! Signs of good business.

Respectively, 50% and 23% of ITE's PV had university and post-secondary education background, many can speak English, online booking and mobile payment are indeed widely used. Thus, directly selling to PV is feasible.

Organized by TKS Exhibition Services Ltd., ITE is strongly supported by Ministry of Culture and Tourism of P.R. China, other supporters include Hong Kong Tourism Board etc.  Full article https://www.itehk.com/travelexpo/doc/press/ITE26_KickOff_15Jul25_en.pdf Expo's website: www.itehk.com or inquiry via WhatsApp: +85294008444 Email: travel@tkshk.com

Highly international, ITE2024 had 515 exhibitors (87% non- HK) from 68 countries and regions (36% non-Asia); included some 70 NTOs many regularly held official pavilions / stands; and used 5 halls which same as in 2019. Again, mainland China staged ITE's largest pavilion inside which Chinese provinces built own pavilions with unique design.

Among ITE2024's 7023 buyers and trade visitors 46% from outside Hong Kong (Specifically, 30% from mainland China; and 16% from other Asian cities), though the organizer only subsidized buyers and trade delegations instead of fully hosting.

Asian travel trade welcome applying online for ITE2025's free Trade Visitor Badge. Besides free admission, ITE's subsidy scheme includes free lunch / dink coupon, cloak room services etc., while subsidized visitors shall attend Seller-Meeting-Buyer session.

Attracting more mainland Chinese audiences, this year trade seminar series on "New / Niche Destinations & Products" start having English to Mandarin simultaneous interpretation. Besides NTO presentations, exhibitor's seminars, Meeting KOLs and Industry Forum on Sustainability, themes like Green tourism and Youth Travel will be highlighted.

Positive responses from repeating and new exhibitors, ITE2025 expecting more non-HK resident exhibitors. Among the popular NE Asian destinations, South Korea will this year feature two official pavilions, respectively by Korea Tourism Organization and Seoul with a combined 50% expansion. For faraway, new or niche destinations, for examples, there from EUROPE, AMERICAS & PACIFIC are Armenia, Bulgaria, Canada, Czech, Georgia, Germany, Iceland, Marianas and Poland; CENTRAL & WEST ASIA are Afghanistan, Iran, Kazakhstan, Mongolia, Nepal, Pakistan, Turkmenistan and Uzbekistan; AFRICA & INDIAN OCEAN are Ethiopia, Seychelles, Tanzania and Zimbabwe.

ITE public days gather some 60000 premium FIT, who shop around, plan and book holidays online by mobile inside the exhibition halls. Last year 7000 attended 80 seminars. Welcome asking for free tickets.  

Organized by TKS Exhibition Services Ltd., ITE strongly supported by Ministry of Culture and Tourism, P.R.China with Hong Kong Tourism Board etc. as Supporters. Details / Registration: https://www.itehk.com Contact: travel@tkshk.com | WhatsApp: +852 69361271

Pre-pandemic ranked Asia's 3rd or 4th largest market, HK outbound fully recovered.

Quality recovery, HK outbound in 2023 recovered more by spending (84%) than departure (77%)! But package tour recovery behind market: ^(a1)below 50% by March 2024; ^(a2) 2024-Xmas-cum-New-Year season business similar to 2023; and ^(a3)of 2.1 million HK arrivals in 2023 to Japan 7% by group tour. Thus, FIT including private group main contributor to recovery!

Oriental Daily (a1) 20-3-2024; (a2) 12-12-2024; (a3) Japan Tourism Agency's 2023 International Visitor Survey

Used 5 halls same as in 2019; ITE2024 had 87% of its 515 exhibitors and 46% of 7023 trade visitors from outside Hong Kong; 90% of 63027 public visitors prefer FIT; among 68 exhibiting countries and regions, 36% from non-Asia!

The Greater Bay Area (Bay), which include China's top cities like Hong Kong, Shenzhen and Guangzhou etc., contributed 74% of ITE's trade visitors while another 10% from other parts of China. With a combined GDP of US$ 1.97 trillion in 2023, the Bay would have ranked around world's 11^th largest economy! Thus, ITE covers major source markets.

ITE's B2B program includes Buyer-Meet-Seller though the main format free-flow; speaking opportunity in seminars on selected topic (some with translation service), assisting exhibitor to hold own trade seminar, and free publicity pre-show and onsite. 

Survey found public visitors travel frequently^(b1), mature with 85% between 25 and 59; educated (51% university and 23% post-secondary); and 60% spending more on outbound in 2024. With hundreds of exhibitors from abroad, ITE provides these travel enthusiasts great shopping of outbound holidays.

(b1) Travel Frequency

Exhibitors welcome retailing to public visitors but shall check related laws! For example, non-HK resident exhibitors entering by tourist visa cannot conduct retailing activities in HK exhibitions. However, exhibitors can invite visitors use mobile to scan special offer QR-code, book and pay entirely online involving no cash which not against the law.

ITE's seminars are popular! Last year had 77 sessions drew nearly 7000 audiences and exhibitors welcome applying for free seminar session. TV host, Jarvis Chow, whose seminar on Japan drew 500+ audiences in ITE2024, will speak again in ITE2025. Plenty of fun in ITE which always filled with special designed stands, cultural performances, chance to try national costume from different destinations, mascot show, games, travel map and souvenirs etc.

Organized by TKS Exhibition Services Ltd., ITE strongly supported by Ministry of Culture and Tourism, P.R.China with Hong Kong Tourism Board etc. as Supporters. Contact: travel@tkshk.com | WhatsApp: +852 69361271 | www.itehk.com

By international tourism expenditure, Hong Kong ranked Asia's 4^th largest market in 2019, and its outbound in 2023 recovered to 84% by spending (US$22.7 billion) and 77% by departures (72.2 million), reflecting quality recovery with spending more recovered than departure. However, outbound package tour recovery far slower than market, which media, quoting industry source, reported in March 2024 (Oriental Daily 20/3/2024) recovered to around half pre-pandemic level!

ITE held its 4th physical edition since Covid-19 in 2024, occupying the same 5 halls as in 2019 and maintaining a highly international exhibitor profile. With more regional trade buyers (46% from outside Hong Kong) and public visitors are mainly premium FIT who survey found 59% to increase travel budget in 2024, proving that ITE's recovery is of high quality!

* From outside Hong Kong / overseas

Over 70% of ITE trade visitors from the Greater Bay Area, which in 2023 had combined GDP of USD 1.97 trillion and population of 86 million, includes China's top cities like Hong Kong, Shenzhen, Guangzhou. Also, Hong Kong departures up 52% to 85.1 million in first 10 months of 2024.

Though mainly free flow, ITE also holds effective B2B and B2C programs such as Buyer's Meeting, Industry Forum, KOL's networking, publicity assistance from pre to post-show, speaking opportunity etc.! In fact, some 7000 visitors attended some 80 seminars in public days of ITE2024.

Again, ITE 2025 again keeps space and booth rental same as in 2019, and share government subsidy by offering all exhibitors 10% Early Payment Discount ends 31 January 2025.

Organized by TKS Exhibition Services Ltd, ITE is strongly supported by Ministry of Culture & Tourism of P.R.China with Hong Kong Tourism Board and Travel Industry Council etc. as Supporters.  For details, visit: www.itehk.com or contact TKS via WhatsApp: +85269361271 or Email: travel@tkshk.com

ITE Hong Kong 2025 co-locates the 39^th ITE (Leisure) and 20^th ITE MICE will be held from June 12 to 15 at 5 halls in Hong Kong Convention & Exhibition Centre with 2 days each for trade and public, known as a proven platform to reach trade visitors from Greater Bay Area (The Bay) and Hong Kong's premium FIT.

The annual ITE started really early on recovery! In fact, physical ITE been holding successfully each year at HKCEC since 2021! More, ITE 2024 drew 515 exhibitors from 68 exhibiting and regions. Two trade days attended by 7000 buyers and trade visitors, over 70% came from the Greater Bay Area, which includes Hong Kong SAR and China's top cities like Shenzhen, Guangzhou. In 2023 the Bay had a combined GDP of USD 1.97 trillion and population of 86 million.

Also, ITE's two public days had 63000 public visitors who mainly premium FIT and survey found in the first half of 2024, nearly 45% made outbound holiday three times or more and similar percentage in the second half of 2024.  Well-educated with 51% had university or above level and 60% plan to increase travel spending. From a travel portal report bookings to Paris and five-star hotel by Hong Kong residents in 2024 summer respectively doubled and up 32% over 2023! 

Great for networking, sharing idea, shopping and planning, ITE's B2B Program include Business Matching for buyers quick dating sellers, Networking with KOLs and Seminars etc.; while FIT make booking in public days. 

Organized by TKS Exhibition Services Ltd, ITE is strongly supported by Ministry of Culture and Tourism of the People's Republic of China with Hong Kong Tourism Board etc. as Supporters. To boost recovery, raw space rental again remain the same as in 2019 and continues offering early payment discount. Expo's website: www.itehk.com Video: https://youtu.be/tIHWT91vOXw or contact TKS via WhatsApp: +85269361271 Email: travel@tkshk.com

The annual ITE in 2025, its 39th edition since launching and its 5th physical edition since Covid-19, is a proven marketing and selling platform for reaching regional and local trade visitors, and premium FIT in Hong Kong and other cities of the Greater Bay Area. These major markets recovering strongly!

Setting new records, ITE2024 used 5 halls instead of 4 in 2023. Highly international, 87% of its 515 exhibitors from outside and overseas, and 20 newly exhibiting countries and regions (2/3 from outside Asia)!

Often Asia's third largest source market by outbound spending, Hong Kong residents made 72.2 million departures in 2023 recovering to 76.8% of pre-pandemic 2019; and 2.27 million (30% population) departures in five days of Easter Holiday in 2024.

ITE2024 drew 7023 buyers & trade visitors (+18.4%) and 63027 public visitors (+12.7%). In particular, 24.8% more or 3200 regional buyers and trade visitors, among them 61% from mainland China who include hosted trade delegations and 39% from other Asia.

Remarkably, ITE2024 managed attracting more regional trade and public visitors despite being hit repeatedly by rainstorm with the worst day saw three warning signals hoisted!

Though mainly free flow, Business Matching held for sellers quick-dating buyers. Held in 4 days were the KOL Networking Session, industry forums, presentations, and some 100 travel trade and public seminars.

In fact, regional trade visitors and public visitors recovered to 75.2% and 85.6% etc.! ITE public visitors are premium FIT who survey found 2/3 to spend more on travel in coming year, and many frequent travelers.

Quoting exhibitors, a business daily reported "some cooling (of pent-up demand) this year but results remaining ideal"; and a Japan hotel chain which target B2B and B2C found "results at present deemed exceeding our expectation".

Organized by TKS Exhibition Services Ltd, the annual ITE is strongly supported by Ministry of Culture and Tourism of the People's Republic of China with Hong Kong Tourism Board etc. as Supporters. To boost recovery, raw space rental again remain the same as in 2019 and continues offering early payment discount.  Full article: https://www.itehk.com/travelexpo/doc/press/ITE24-Closing-Jun24-en.pdf  Expo's website: www.itehk.com or contact TKS via WhatsApp: +85269361271 Email: travel@tkshk.com

Using 4 halls, ITE2023 with two trade days and two public days drew 499 exhibitors with 90% from abroad; 5932 trade visitors with 25% from China and Asia; and 55929 public visitor majority premium FIT.

With some 150 booths, mainland China staged the largest pavilion, and there was also an official pavilion from South Korea.

ITE covers major outbound markets! In 2019, Hong Kong spent US$26.9 billion on international tourism and ranked the World's 12th and Asia's 3rd largest source market; and ITE drew some 3000 buyers and trade visitors from Guangdong and other parts of mainland China.

Recovering strongly in 2023, Hong Kong between Jan and Aug saw air-ticket sales reached HK$12.23 billion, up 279% over 2022; and residents made 42.7 million departures with 20.3 million between June and August; the city's outbound to Japan from January to September totaled 1.48 million which back to 89.3% of 2019, and to Thailand between January and August totaled 0.722 million which back to 77%!  

ITE2023 public visitor survey in late April collected over 2100 replies, found pent-up travel demand strong and sustainable: (a) 70% prefer FIT and 22% package tour and FIT; (b) over 70% each to spend more on traveling and taking 3 or more outbound holiday in coming year; (c) well educated as nearly half with university education etc.

Thus, ITE a proven and effective platform for promoting and selling of travel products for summer and beyond to important markets of, say, Hong Kong SAR and southern China.

A special offer to all ITE2024 exhibitors! By sharing government subsidy, any exhibitor confirming participation and make full payment within deadlines can enjoy Early Payment Discount from 15% (before 30 Dec 2023) and 10% (before 29 Feb 2024).

First held over 35 years ago, the annual ITE is Asia's major outbound travel fair, organized by TKS Exhibition Services Ltd and strongly supported by Ministry of Culture and Tourism of the People's Republic of China with Hong Kong Tourism Board, Macau Government Tourist Office etc as Supporters. For details, visit www.itehk.com

Using 4 halls, ITE2023 with two trade days and two public days drew 499 exhibitors with 90% from abroad; 5932 trade visitors with 25% from China and Asia; and 55929 public visitor majority premium FIT. With some 150 booths, mainland China staged the largest pavilion while Japan, whose exhibitors included prefectures and enterprises, the second largest. Highly popular, the Japan pavilion crowded with visitors who made enquiry and booking in the booths, or busy taking pictures with KOL and mascots in its photo booth etc.

In 2019, Hong Kong spent US$26.9 billion on international tourism and ranked the World's 12^th and Asia's 3^rd largest source market; and ITE drew some 3000 buyers and trade visitors from China, world's largest market.

Recovering strongly in 2023, Hong Kong between Jan and Aug saw air-ticket sales reached HK$12.23 billion, up 279% over 2022; and residents made 42.7 million departures with 20.3 million between June and August; and outbound to Japan from Jan to Sep totaled 1.48 million which back to 89.3% of 2019.  

ITE2023 public visitor survey in late April collected over 2100 replies, found pent-up travel demand strong and sustainable: (a) 70% prefer FIT and 22% package tour and FIT; (b) over 70% each to spend more on traveling and taking 3 or more outbound holiday in coming year; (c) well educated as nearly half with university education etc.

Thus, ITE a proven and effective platform for promoting and selling of travel products for summer and beyond to important markets of, say, Hong Kong and southern China.

A special offer to all ITE2024 exhibitors! By sharing government subsidy, any exhibitor confirming participation and make full payment within deadlines can enjoy Early Payment Discount from 15% (before 30-Dec-2023) and 10% (before 29-Feb-2024).

First held over 35 years ago, the annual ITE is Asia's major outbound travel fair, organized by TKS Exhibition Services Ltd and strongly supported by Ministry of Culture and Tourism of the People's Republic of China with Hong Kong Tourism Board, Macau Government Tourist Office etc as Supporters.

For details, visit www.itehk.com

Live ITE been held successfully in 2021 and 2022, each drawing some 30,000 trade and public visitors, and over 50% exhibitors from outside and overseas. Thus, ITE well prepared for recovery.

Often ranked Asia's third largest and World's eleven largest market, Hong Kong in 2019 spent over US$26 billion on international travel.

Pent up demand strong and sustainable in Hong Kong. Last December, over 600 outbound tour groups departed with 70% to Asian destinations but long haul tours are also popular. Residents made in 5 days of Spring Festival over 0.45 million departures; and in first 9 days of April during Easter etc. around 2.55 million departures.

Hong Kong, with Shenzhen, Guangzhou and other neighboring cities, constitute the Greater Bay Area which has in 2020 population over 86 million and the GDP of USD 1,668.8 billion. Pre-pandemic, ITE drew 2000 buyers and trade visitors from Guangdong and another 1000 from other Chinese provinces.

Highly international, ITE2023 expect from some 50 countries and regions over 400 exhibitors of whom 70% from outside or overseas.

Present are official pavilions / stands from destinations of China (mainland), Macau, Hong Kong, Taiwan, Thailand, various prefectures of Japan, Czech, Poland, Papua New Guinea, Ras Al Khaimah of UAE, St. Petersburg of Russia, South Korea, Philippines, Nepal, Sabah of Malaysia and Mongolia; and independent exhibitors from Cambodia, Switzerland, Canada, Iceland, Georgia, Tanzania and Vietnam.

In 2019, ITE drew over 11000 buyers and regional trade visitors with nearly 40% from outside and abroad, and some 80000 public visitors with over 80% quality FIT. With borders fully reopen, ITE2023 expects again regional trade visitors.

Held annually, ITE is Hong Kong's only travel fair. Also, ITE2023 well-timed for reconnecting, info sharing, planning and booking of post-pandemic outbound travel for summer and beyond. 

Incorporating the 37th ITE (Leisure) and the 18th MICE Travel Expo, ITE Hong Kong 2023 is organized by TKS Exhibition Services Ltd. Welcome contacting TKS for exhibiting / visiting.  Tel: +852 3155-0600 | email: travel@tkshk.com | web: www.itehk.com

Hong Kong often ranked Asia's third largest source market. In 2019, Hong Kong spent US$26.9 billion on international tourism and ranked the World's 12th largest  souce market, and outbound to Japan reached over 2 million.

Strong rebound of Hong Kong outbound continues. Hong Kong residents made 70% more departures in last October over September, and made 453,000 departures in Chinese New Year, up 50 times over last year. Some 600 tour groups departed in December with 30% to non-Asian destinations like Europe. As Japan lifted restrictions on March 1, major travel agents reported Hong Kong tour groups to Japan during Easter 90% or fully booked.

Mainland border reopened in January. Soon some 250 mainland exhibitors joined a Hong Kong Toy Fair, and 105,000 mainland tourists came during the Spring Festival Golden Week. Pre-pandemic, ITE had some 3000 mainland buyers, while China and Japan respectively stage the largest and second largest pavilions.

Pent-up travel demand exist but growth been restricted by flight and outbound recovery mainly occur later this year. In fact, Cathay will increase passenger capacity from 30% to 70% in this year. Thus, ITE Hong Kong 2023 in June is well-timed.

Pre-pandemic, the highly international ITE drew some 700 exhibitors from over 50 countries and regions, over 11000 regional buyers and trade visitors covering the greater bay area; and 80000 quality FIT visitors. Each of ITE2021 and ITE2022 attended physically by over 30000 trade and FIT visitors.

First held over 35 years ago, the annual ITE is Asia's major outbound travel fair, organized by TKS Exhibition Services Ltd and strongly supported by China's Ministry of Culture & Tourism with Hong Kong Tourism Board, Macau Government Tourist Office and Hong Kong Travel Industry Council etc. as Supporters. For details, visit www.itehk.com.

ITE2022 results beyond expectation! Media reported exhibitors receiving 10 times more serious enquiries, believing many in Hong Kong can (afford) with strong travel interest! Also, ITE2022's public visitors survey found 55% will increase travel budget for the coming year while 35% uncertain; 21% respondents will travel abroad within 3 months and 44% within 6 months; and 23% picked Europe and North America among preferred post-pandemic destinations. Collaboratively, seminars, say, on / by Yellowknife Canada, Iceland, Maldives and St. Petersburg well attended.

ITE, Hong Kong's only and Asia's major outbound travel fair, is organized by TKS Exhibition Services Ltd., strongly supported by the Ministry of Culture and Tourism of the People's Republic of China with Hong Kong Tourism Board etc as Supporters.

From 26-Sep-2022, Hong Kong's new '0+3' policy, visitor arrivals will no longer be required to undergo compulsory hotel quarantine which strongly boost the city's outbound! A travel portal's flight booking immediately jumped 400%. A travel agent saw daily tour group booking up 3 times. Travel Industry Council projects outbound in coming months grow at most 50%! In July, Hong Kong residents made 147500 departures.

A major market, Hong Kong in 2019 spent USD26.9 billion on outbound and ranked third in Asia after mainland China and South Korea! With per capita outbound spending at US$3587 Hong Kong came ahead of South Korea at US$624.

Pre-pandemic, attending ITE were over 2000 buyers and trade visitors who came from neighboring cities, say, Shenzhen and Guangzhou etc., which together with Macau and other Guangdong cities constitute the Greater Bay Area (Bay), where live 86 million people, had a combined GDP of US$1,668.8 billion in 2020 which put it world's 9th largest economy.

Comprising the 37th ITE (Leisure) & 18th ITE MICE, ITE2023 which will be held from 15-18 June 2023 at Hong Kong Convention & Exhibition Centre, offer both onsite and online services. Website: www.itehk.com. Inquiry: travel@tkshk.com  WhatsApp: +852 69361271

Its first 1.5 days admitted only registered trade visitors, while in remaining 2.5 days visitors paid for admission.

In 2019, S.Korea and Hong Kong respectively spent US$32.3 billion and US$26.9 billion on outbound, ranked second and third in Asia after mainland China. But by per capita outbound spending, Hong Kong at US$3583 came ahead of South Korea at US$625. Before pandemic, each ITE draws some 2000 buyers and trade visitors from Guangdong cities of the Bay.

Reflected in exhibitors' comment and survey findings, ITE2022 visitors are travel enthusiasts with spending power and effective pent-up demand! All helpful in kick-starting tourism recovery. Based on interviews on last show day, media reported exhibitors received 10 times more serious enquiries, believing many in Hong Kong can (afford) and have strong travel interest!

ITE's over 60 trade and public seminars, including those faraway destinations like aurora in Canada, Iceland and holidays in Maldives and Saint Petersburg, were often full each with around 100 audiences.

ITE2022 August's online survey on its public visitors found:

• 55% of 3344 respondents will increase travel budget for the coming year while 35% uncertain;
• 7% will travel abroad within 1 month, 21% within 3 months while 44% within 6 months;
• 23% picked Europe and N.America among preferred post-pandemic destinations.

In fact, Hong Kong residents are free to travel abroad even travel restrictions in place upon return including mandatory hotel quarantine, number of departures grew from 71000 in January to 147500 in July this year!

On August 12, Hong Kong cut mandatory hotel quarantine for arrivals from 7 to 3 days. One major travel agent project this will lead to 4 to 5 fold increase in number of tour groups, say, to Japan in coming months. What's more, further relaxation widely expected.

Organized by TKS Exhibition Services Ltd., ITE 2023 comprising the 37th ITE (Leisure) & 18th ITE MICE will be held from 15-18 June 2023 at Hong Kong Convention & Exhibition Centre. Website: www.itehk.com.

ITE2022 remains international despite increased coverage on local travel. Of its 100 plus exhibitors which include tourism authorities and enterprises over 60% from abroad, down from the 85% in pre-pandemic years! They include the mainland, Hong Kong, Japanese prefectures, Macau, Taiwan, Thailand, Canada, South Korea, Iceland, Spain and more.

While some overseas exhibitors will complete quarantine requirement, others will work with local office or agent; build attractively designed pavilion with photo corners; hold informative seminars some will conduct online or broadcast video etc. In fact, ITE2022 again go hybrid.

To enhance attractiveness, local travel highlighted by theme pavilions! On displays on Green and Outdoor travel are custom fitted vehicle and tent in the Glamping Pavilion, and the Winners Display of the First Primary Schools Green Photo Competition etc.

On Cultural Tourism, The House of Orient, a tea house which recreate the Comprador Culture through Dim Sum, Tea, china set and rattan decoration, will also highlight in its stand Pop Culture (movie scenes), Art (Graffiti & Gallery), and Historic Streets and Stair Cases in Central District.

New Pavilion by Hong Kong China Tourism Press, will cover interesting museums and youth innovation zones from locally, the Greater Bay Area and other parts of China; while Argentina Tango be promoted through performances, display and demos where visitors can also take part. 

Visitors are expecting ITE this year. In fact, number of pre-registered trade visitors doubled over same period last year, and the recent public survey collected over 1400 replies within 2 to 3 days.

Hong Kong continues relaxing restriction. The new Secretary for Health mulling to change part of the 7-day hotel quarantine to home isolation, and Flight Suspension Mechanism suspended on July 7. Hong Kong which on July 10 had 2992 new cases and a 7-day average of 2698 cases, still far lower than say Singapore which corresponding had 6423 and 9010 cases.

Thus organizer confident holding ITE2022 as scheduled. Exhibiting and Visiting are welcome.  Website: www.itehk.com

Occupied 5000 SQM of space, it drew over 100 exhibitors with two third from outside, 2544 trade and 27106 public visitors. Though smaller, the hybrid and multi-national ITE-2021 boost confidence and its successful practices and more will be adopted in ITE-2022.

For examples, highlight Green, Outdoor and Glamping (Glamorous Camping), theme restaurant and shop etc. Some 50 seminars held physically with some live-streamed on Facebook while exhibitors also connected overseas speakers via Zoom with onsite visitors.

Before the 5th wave, past and newly exhibiting national and regional tourism boards and companies, for example, from Mainland China, Hong Kong, Taiwan, Japan, Thailand, Canada, Iceland and Europe, confirmed participations in ITE-2022. As more destinations waive quarantine to fully vaccinated international travelers, more enquiries expected.

Hong Kong emerges from the 5th wave, reporting on April 18 only 613 cases, which is a drop of over 98% from 56827 cases on March 3. Also, Hong Kong from April 1 lifted flight bans and shortened quarantine period for returning vaccinated residents to 7 days. Earlier, Hong Kong residents made over 71000 departures in February, and 26000 departures with over 70% from the airport from March 1 to 8.

In fact, online survey in ITE-2021 found strong pent-up travel demand. Pre-pandemic, Hong Kong often ranked third in Asia by annual outbound spending of over US$25 billion, and made annually over two million trips to Japan.

Thus, the organizer is confident to hold ITE-2022 in August, because various signs above indicate it is a good timing for boosting tourism recovery. In any case, exhibitors' payment will simply be carried forward and will not be required to pay more for joining the postponed ITE.

All ITE-2022 exhibitors paying before deadline can enjoy 10% discount from convention and exhibition subsidy sharing by TKS; while eligible Hong Kong exhibitors can apply the EMF for a maximum 50% of rental. Website www.itehk.com

Again, ITE's first 1.5 days admit only registered trade visitors, while the remaining days visitors buy ticket for admission and retail sale allowed then.

Though smaller, ITE 2021 upheld quality! It drew 2544 trade/MICE visitors, 27106 public visitors, over 100 exhibitors with nearly two-third from outside Hong Kong! The largest pavilions came from mainland China, Taiwan and Japan which had some 15 stands by nearly 10 prefectures. New theme pavilions of Glamorous Camping, Outdoor, Green and Sport Tourism for post-pandemic travel were popular.

Others attended ITE via online, they include overseas exhibitors through ZOOM meet visitors inside fairground, or visitors outside fairground watching onsite seminars live-streamed on Facebook.

In ITE 2021 were some 50 well attended seminars mainly on overseas destinations, and its survey drew 4514 replies found huge pent up travel demand-21% respondents travel abroad within 1 month and 69% within 6 months after lifting travel restriction; 60% keep or increase travel budget in coming year. Significantly, Hong Kong does not forbid citizens to go abroad.

In pre-pandemic 2019, Hong Kong spent US$26.9 billion on outbound travel and ranked World's 12th largest market, and each year over 2 million Hong Kong citizens visited Japan.

Media recently reported Hong Kong government hope reopening border with mainland China rather substantially in February and fully before Reunion Anniversary on July 1; and an Executive Councilor commented Hong Kong could open up to global travel later sometime next year. Thus, ITE 2022 will likely have more international exhibitors and buyers from other cities in Greater Bay Area.

Amid wider vaccination, and more countries and regions reopening borders to foreign travelers, ITE 2022 timely to facilitate tourism recovery!  

ITE 2022 again entitled to government subsidies and all exhibitor can enjoy 20% discount on booth rental for paying before 30-Dec-2021 and 10% thereafter.  Also, proven online and onsite solutions available in ITE 2022 to cater for travel restriction uncertainty. Website www.itehk.com

Inquiry:
TKS Exhibition Services Ltd
travel@tkshk.com 
+852-31550600

Quality upheld in ITE2021 which drew 103 (675*) exhibitors with 64% (85%*) from overseas; 2544 (11613*) trade and 27106 (73665*) public visitors; official pavilions from China (mainland), Hong Kong, Macau, Japanese prefectures, Glamorous Camping and Taiwan etc.
(*ITE 2019 figures)

There were vehicle display, specially designed stands with 3D photo spots, regular zoom meetings where online speakers interact with onsite visitors, and around 50 onsite seminars with some live streamed on Facebook etc.

The Hong Kong market is big (world's 12^th largest outbound spending US$26.9 billion in 2019) and safe (fewer than 12100 confirmed COVID-19 cases in total). It is also part of China's Greater Bay Area with GDP of US$1.67 trillion in 2020, which is comparable with Canada, ranked 12^th in world GDP ranking, with GDP of US$1.60 trillion.

Significantly, ITE2021 online survey which received 4514 replies from public visitors found strong pent up travel demand: 60% respondents maintain or increase travel spending in the coming year; over 80% pay more for safer holiday and after restrictions are lifted 21% will travel abroad within 1 month and cumulatively 69% within 6 months.

Thus, Hong Kong is a priority source market to countries that re-open borders to foreign tourists. ITE 2022, which incorporates the 36th ITE (Leisure) and the 17th ITE MICE, is a timely and proven platform.

Done successfully this year, ITE2022 can offer international exhibitors / advertisers services like zoom seminars before or during ITE to interact with visitors at fairground; onsite seminars which can be live-streamed; broadcast videos in dedicated seminar sessions; ad panel or shelf-help photo corner etc. Also TKS the organizer will facilitate exhibitors to work with their local office or agent to control the number of staff who is sent from abroad.

Again, ITE2022 will be eligible for the Convention & Exhibition subsidy by the Hong Kong SAR Government. TKS will share it with exhibitors who confirm and pay by 30 December, 2021 can enjoy 20% discount on space rental and 10% discount thereafter.

For details or enquiry: www.itehk.com