HONG KONG, May 4, 2026 /PRNewswire/ -- ITE Hong Kong 2026 – the 40th edition of ITE‑Leisure and the 21st ITE‑MICE – will be held from June 11 to 14 with first two days for trade, next two for public.

Ranked world's 14th largest market, Hong Kong spent US$28.9 billion on outbound travel in 2024, and its residents made 117 million departures in 2025.

Great for sourcing and networking, ITE2025 saw 88% of exhibitors and 50.2% of buyer/trade visitors from outside Hong Kong, with 70% from the Greater Bay Area, and 70,212 public visitors.

Visitors undaunted by Geopolitical Uncertainties:

• Trade website monthly traffic grew from 84,000 (average) in late 2025 to 168,939 in March 2026, reflecting strong interest from Asia's travel trade.
• March public visitor survey (688 replies) found visitors undaunted - 62.5% plan to increase 2026 travel budget, and 25.3% will maintain it. 75% took multiple holidays in 2025 confirming they're frequent, affluent travelers.    
• ITE2025 survey found 43% public visitors interested booking onsite, often via mobile. To generate revenue, exhibitors can promote e-booking sites and Special Offer Codes at ITE.

Roughly, ITE2026 will feature 400+ exhibitors from 55 countries/regions and 8,000 buyer/trade visitors – with 85% and 50% respectively from outside Hong Kong and 74,000 public visitors.

Plenty of Bright Spots

• New official pavilions/stands from: Uganda (Africa), Mongolia (Asia) and Peru (Americas)
• China (Chinese Mainland) Pavilion expands by 35% with 21 participating provinces/cities
• New Ice/Snow Travel Pavilion – exhibitors from northern Canada and Iceland (aurora, glacier tour etc.) and new Chinese exhibitors from Heilongjiang, Xinjiang, Beijing (Winter Olympics host city) and co-host district of Chongli. All famous for ice/snow sports.
• B2B & B2C programs include: Business matching, KOL networking, Industry Forum on Sustainable Tourism, Special Displays on Family Travel, Eco-tourism, trade/public seminars, presentations, and cultural performances.

Panoramic China Pavilion has some provinces and cities having own designs; some hold presentations, cultural performances, and promoting products like "Panda Theme Train from Sichuan to Xinjiang".

Travel trade can apply online for complimentary Trade Day Pass.  Outbound agents may apply Buyer Subsidy Scheme for additional benefits but required to spend about 2 hours in Business Matching etc.

Organized by TKS Exhibition Services Ltd., ITE Hong Kong celebrates its 40^th anniversary in 2026.

Read Full Version >> https://www.itehk.com/travelexpo/doc/press/ITE26-Preview-May26_en.pdf

For exhibiting / visiting / registration: Email travel@tkshk.com WhatsApp: +852 94008444 Website: https://www.itehk.com

With 40-years history, ITE been connecting global exhibitors with quality trade buyers and affluent Free Independent Travelers (FITs) from GBA etc. through separate B2B and B2C programs.

Nearly 70% ITE25's trade buyers from GBA that includes Hong Kong, Shenzhen and Guangzhou etc., had a combined GDP totaling US$2077 billion (world's 12^th largest economy) in 2024. Also, Hong Kong itself with US$28.9 billion spent on overseas travel, ranking 14th globally in 2024.

Quality Trade Buyer Profile

ITE25's 7,627 Trade Buyers by Profession: 46% Travel Agents, 15% MICE; by Origin: 47% Hong Kong, 20% Guangdong Province, 13% Other Chinese Provinces, 20% Other Asian Markets.

Face-to-face with Premium FITs

ITE25 attracted 70,212 public visitors—affluent, frequent travelers who drive brand influence:

• "Three or more" outbound holidays: 48% in first and 43% second half this year
• Short-haul destinations: 87% prefers FIT
• Travel spending: 91% maintained or increased

A Highly International Expo with Proven Results

ITE25 featured 502 exhibitors (88% from outside Hong Kong) from 64 countries/regions. Its diverse programs—including Buyers Meeting, KOL Networking, Trade and Public Seminars and Youth/Family Pavilions attracted quality visitors. Its 135 seminars drew over 9,200 seated attendees, demonstrating strong purchasing intent.

Importantly, 43% ITE public visitors interested in onsite booking. Exhibitors can capitalize on this high purchase intent by promoting special offers through scannable QR codes as many visitors use their mobile to book and pay online.

Japan Pavilion

In 2009, Japan named ITE Partner-land, starting the close and mutually beneficial cooperation! From around 500,000 then, Hong Kong outbound to Japan reached 2.68 million in 2024 which 117% pre-pandemic 2019; and 88.6% of them in 2023 were FIT.

In ITE25, Japan promoted for examples in Business Matching; 13 public seminars; and TV host toured Japan pavilion bringing huge crowd. Next year, Japan photo booth move to the front.

ITE strongly supported by the Ministry of Culture and Tourism, P.R. China which also stage the largest pavilion, with Hong Kong Tourism Board etc. as Supporters.

Contact the organizer TKS Email travel@tkshk.com WhatsApp/Line: +852 94008444 Website: https://www.itehk.com/

The highly international ITE2025 successfully drew more Buyers & Trade Visitors "BTV" (+8.6%) and public visitors "PV" (+11.4%). 88% of 502 Exhibitors and 53% of 7626 BTV from abroad; 1/3 of 64 exhibiting countries and regions from outside Asia.

Geographically, over 70% of 7626 BTV from Greater Bay Area (GBA), which include Hong Kong, Guangzhou and Shenzhen etc in 2024 had a combined population of 87.4 million and GDP of US$ 2077.4 billion which about world's 12th largest economy.

By sector, 45.7% of BTV were travel agents and 15.3% were corporation & MICE; 48% of 70212 PV with 3 or more outbound holidays and 91% keep / increase travel spending!

Hong Kong outbound fully recovered in 2024: ranked world's 14^th largest by international tourism spending of US$28.9 billion and made 104.7 million departures, recovered to 107% and 111% of pre-epidemic levels respectively. In first 4 months of 2025, HK outbound grew 17%! Dec-2024, Trip.com reported HK residents prefer quality lodging and exploring niche destinations.

New in ITE2025 included Youth and Family Travel Pavilions for more Gen Z and Young Parent visitors; some 50 KOLs joined Networking and Grand Tour in trade days and held seminars in public days; and providing AI-simultaneous interpretation for Niche / New Destination seminars.

B2B program included free services like Business Matching though free-flow the main format, speaking opportunities, pre-show promotions etc. For B2C, exhibitors can apply for free seminar session of 25 minutes.

Business Matching participants overstayed! 135 trade and public seminars drew 9224 audiences! Plenty exhibitor visitor interactions in stand! Signs of good business.

Respectively, 50% and 23% of ITE's PV had university and post-secondary education background, many can speak English, online booking and mobile payment are indeed widely used. Thus, directly selling to PV is feasible.

Organized by TKS Exhibition Services Ltd., ITE is strongly supported by Ministry of Culture and Tourism of P.R. China, other supporters include Hong Kong Tourism Board etc.  Full article https://www.itehk.com/travelexpo/doc/press/ITE26_KickOff_15Jul25_en.pdf Expo's website: www.itehk.com or inquiry via WhatsApp: +85294008444 Email: travel@tkshk.com

Highly international, ITE2024 had 515 exhibitors (87% non- HK) from 68 countries and regions (36% non-Asia); included some 70 NTOs many regularly held official pavilions / stands; and used 5 halls which same as in 2019. Again, mainland China staged ITE's largest pavilion inside which Chinese provinces built own pavilions with unique design.

Among ITE2024's 7023 buyers and trade visitors 46% from outside Hong Kong (Specifically, 30% from mainland China; and 16% from other Asian cities), though the organizer only subsidized buyers and trade delegations instead of fully hosting.

Asian travel trade welcome applying online for ITE2025's free Trade Visitor Badge. Besides free admission, ITE's subsidy scheme includes free lunch / dink coupon, cloak room services etc., while subsidized visitors shall attend Seller-Meeting-Buyer session.

Attracting more mainland Chinese audiences, this year trade seminar series on "New / Niche Destinations & Products" start having English to Mandarin simultaneous interpretation. Besides NTO presentations, exhibitor's seminars, Meeting KOLs and Industry Forum on Sustainability, themes like Green tourism and Youth Travel will be highlighted.

Positive responses from repeating and new exhibitors, ITE2025 expecting more non-HK resident exhibitors. Among the popular NE Asian destinations, South Korea will this year feature two official pavilions, respectively by Korea Tourism Organization and Seoul with a combined 50% expansion. For faraway, new or niche destinations, for examples, there from EUROPE, AMERICAS & PACIFIC are Armenia, Bulgaria, Canada, Czech, Georgia, Germany, Iceland, Marianas and Poland; CENTRAL & WEST ASIA are Afghanistan, Iran, Kazakhstan, Mongolia, Nepal, Pakistan, Turkmenistan and Uzbekistan; AFRICA & INDIAN OCEAN are Ethiopia, Seychelles, Tanzania and Zimbabwe.

ITE public days gather some 60000 premium FIT, who shop around, plan and book holidays online by mobile inside the exhibition halls. Last year 7000 attended 80 seminars. Welcome asking for free tickets.  

Organized by TKS Exhibition Services Ltd., ITE strongly supported by Ministry of Culture and Tourism, P.R.China with Hong Kong Tourism Board etc. as Supporters. Details / Registration: https://www.itehk.com Contact: travel@tkshk.com | WhatsApp: +852 69361271

By international tourism expenditure, Hong Kong ranked Asia's 4^th largest market in 2019, and its outbound in 2023 recovered to 84% by spending (US$22.7 billion) and 77% by departures (72.2 million), reflecting quality recovery with spending more recovered than departure. However, outbound package tour recovery far slower than market, which media, quoting industry source, reported in March 2024 (Oriental Daily 20/3/2024) recovered to around half pre-pandemic level!

ITE held its 4th physical edition since Covid-19 in 2024, occupying the same 5 halls as in 2019 and maintaining a highly international exhibitor profile. With more regional trade buyers (46% from outside Hong Kong) and public visitors are mainly premium FIT who survey found 59% to increase travel budget in 2024, proving that ITE's recovery is of high quality!

* From outside Hong Kong / overseas

Over 70% of ITE trade visitors from the Greater Bay Area, which in 2023 had combined GDP of USD 1.97 trillion and population of 86 million, includes China's top cities like Hong Kong, Shenzhen, Guangzhou. Also, Hong Kong departures up 52% to 85.1 million in first 10 months of 2024.

Though mainly free flow, ITE also holds effective B2B and B2C programs such as Buyer's Meeting, Industry Forum, KOL's networking, publicity assistance from pre to post-show, speaking opportunity etc.! In fact, some 7000 visitors attended some 80 seminars in public days of ITE2024.

Again, ITE 2025 again keeps space and booth rental same as in 2019, and share government subsidy by offering all exhibitors 10% Early Payment Discount ends 31 January 2025.

Organized by TKS Exhibition Services Ltd, ITE is strongly supported by Ministry of Culture & Tourism of P.R.China with Hong Kong Tourism Board and Travel Industry Council etc. as Supporters.  For details, visit: www.itehk.com or contact TKS via WhatsApp: +85269361271 or Email: travel@tkshk.com

ITE Hong Kong 2025 co-locates the 39^th ITE (Leisure) and 20^th ITE MICE will be held from June 12 to 15 at 5 halls in Hong Kong Convention & Exhibition Centre with 2 days each for trade and public, known as a proven platform to reach trade visitors from Greater Bay Area (The Bay) and Hong Kong's premium FIT.

The annual ITE started really early on recovery! In fact, physical ITE been holding successfully each year at HKCEC since 2021! More, ITE 2024 drew 515 exhibitors from 68 exhibiting and regions. Two trade days attended by 7000 buyers and trade visitors, over 70% came from the Greater Bay Area, which includes Hong Kong SAR and China's top cities like Shenzhen, Guangzhou. In 2023 the Bay had a combined GDP of USD 1.97 trillion and population of 86 million.

Also, ITE's two public days had 63000 public visitors who mainly premium FIT and survey found in the first half of 2024, nearly 45% made outbound holiday three times or more and similar percentage in the second half of 2024.  Well-educated with 51% had university or above level and 60% plan to increase travel spending. From a travel portal report bookings to Paris and five-star hotel by Hong Kong residents in 2024 summer respectively doubled and up 32% over 2023! 

Great for networking, sharing idea, shopping and planning, ITE's B2B Program include Business Matching for buyers quick dating sellers, Networking with KOLs and Seminars etc.; while FIT make booking in public days. 

Organized by TKS Exhibition Services Ltd, ITE is strongly supported by Ministry of Culture and Tourism of the People's Republic of China with Hong Kong Tourism Board etc. as Supporters. To boost recovery, raw space rental again remain the same as in 2019 and continues offering early payment discount. Expo's website: www.itehk.com Video: https://youtu.be/tIHWT91vOXw or contact TKS via WhatsApp: +85269361271 Email: travel@tkshk.com

The annual ITE in 2025, its 39th edition since launching and its 5th physical edition since Covid-19, is a proven marketing and selling platform for reaching regional and local trade visitors, and premium FIT in Hong Kong and other cities of the Greater Bay Area. These major markets recovering strongly!

Setting new records, ITE2024 used 5 halls instead of 4 in 2023. Highly international, 87% of its 515 exhibitors from outside and overseas, and 20 newly exhibiting countries and regions (2/3 from outside Asia)!

Often Asia's third largest source market by outbound spending, Hong Kong residents made 72.2 million departures in 2023 recovering to 76.8% of pre-pandemic 2019; and 2.27 million (30% population) departures in five days of Easter Holiday in 2024.

ITE2024 drew 7023 buyers & trade visitors (+18.4%) and 63027 public visitors (+12.7%). In particular, 24.8% more or 3200 regional buyers and trade visitors, among them 61% from mainland China who include hosted trade delegations and 39% from other Asia.

Remarkably, ITE2024 managed attracting more regional trade and public visitors despite being hit repeatedly by rainstorm with the worst day saw three warning signals hoisted!

Though mainly free flow, Business Matching held for sellers quick-dating buyers. Held in 4 days were the KOL Networking Session, industry forums, presentations, and some 100 travel trade and public seminars.

In fact, regional trade visitors and public visitors recovered to 75.2% and 85.6% etc.! ITE public visitors are premium FIT who survey found 2/3 to spend more on travel in coming year, and many frequent travelers.

Quoting exhibitors, a business daily reported "some cooling (of pent-up demand) this year but results remaining ideal"; and a Japan hotel chain which target B2B and B2C found "results at present deemed exceeding our expectation".

Organized by TKS Exhibition Services Ltd, the annual ITE is strongly supported by Ministry of Culture and Tourism of the People's Republic of China with Hong Kong Tourism Board etc. as Supporters. To boost recovery, raw space rental again remain the same as in 2019 and continues offering early payment discount.  Full article: https://www.itehk.com/travelexpo/doc/press/ITE24-Closing-Jun24-en.pdf  Expo's website: www.itehk.com or contact TKS via WhatsApp: +85269361271 Email: travel@tkshk.com