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	<title>TREASURY WINE ESTATES ASIA (SEA) PTE. LTD.</title>
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	<description><![CDATA[we tell your story to the world!]]></description>
		<item>
		<title>PARTNERSHIP BETWEEN TWO LEGENDS CONTINUES WITH GRANGE LA CHAPELLE 2022</title>
		<author></author>
		<pubDate>2026-02-24 14:04:00</pubDate>
		<description><![CDATA[Highly anticipated 2022 vintage follows the celebrated inaugural release

SINGAPORE, Feb. 24, 2026 /PRNewswire/ -- Introducing Grange La Chapelle 2022, 
a powerful blend of the world's most revered Syrah and Shiraz and the second 
release from the partnership between La Chapelle and Penfolds Grange. Embodying 
Australian boldness and French finesse, Grange La Chapelle 2022 is a wine that 
speaks two languages fluently yet tells one compellingstory.

 <https://mma.prnasia.com/media2/2918123/image001__1.html>


Following the inaugural global release in 2025 at Monnaie de Paris, this 
vintage marks the evolution of this bold partnership between two legends. A 
long-standing friendship between Caroline Frey, Chief Winemaker and vigneron, 
La Chapelle (through to 2024 vintage) and Peter Gago, Chief Winemaker Penfolds 
Grange first inspired this unexpected union, and shared expertise ultimately 
showcased what this varietal could achieve aromatically and structurally - 
coalescing different geographies, soils and winemaking cultures.

The second release is not La Chapelle, and it is not Grange – it is a 
celebration of what Shiraz can do when two legends, two hemispheres and two 
winemaking traditions come together. Grange La Chapelle 2022 continues 
the journey, combining the attributes of French Syrah and Australian Shiraz, 
expressions that share a common ancestry yet have evolved into distinctive 
styles from their respective terroirs. 50% La Chapelle France, from the steep, 
sun drenched slopes of the Hill of Hermitage and 50% Grange made from a 
collection of select South Australian vineyards: Barossa Valley, McLaren Vale 
and Coonawarra - including many old 19th-Century vines. 

While the first release in 2025 debuted Grange La Chapelle, the second 
release stands as a testament to the harmony, quality and expertise of each 
House. Peter Gago said, "If 2021 introduced Grange La Chapelle then 2022 
welcomes La Chapelle Grange – interchangeably, assuredly, sensitively, 
convincingly."

Caroline Frey said, "Grange La Chapelle is a conversation between two 
hemispheres. With this second vintage, building on the foundation laid in 2021, 
the identity of the wine is firmly established, carried by the singularity and 
magic of the 2022 vintage."

Peter Gago said, "The right things happened at the right times across the two 
disparate growing seasons. This 50:50 blend has woven a majestic Syrah/Shiraz 
exemplar. One for the ages."

This blend continues to offer a true taste of the shared history of Syrah and 
Shiraz and future possibilities. While this is the second release from the 
partnership, Grange La Chapelle is intended for future release, mother nature 
permitting.

A small collective of customers from around the world were again personally 
invited by both teams to hand sell Grange La Chapelle 2022 to their private 
customers. The wine is rare, and the make size small.

750ml RRP S$3,200. Visit grangexlachapelle.com for further information.

Press assets can be downloaded here 
<https://www.dropbox.com/scl/fo/ci8rhzwb3fdu8yeq6905z/AG1i2pmOeh8JdB04Q0NYjk0?rlkey=miazmihdt90pynwvi0qljo6qf&st=ahdsphee&dl=0>
.

NOTES TO 
EDITOR:                                                                 

About Grange La Chapelle:

Bold and unique. Uniting winemaking cultures, spanning hemispheres and 
time. Fate. A longstanding friendship between two winemakers created an 
idea. The idea became a trial. The trial became a wine. And then there were 
three – 2021 (released), 2022 (bottled), 2023 (bottled) and 2024 (bottled). Who 
would have thought? Syrah from the legendary Hill of Hermitage, La Chapelle, 
coupled with Shiraz from esteemed South Australian vineyards, Grange. The 
blend's raison d'être: One variety - reunited, reinterpreted, reassembled.  La 
Chapelle named after the chapel on the top of the mound of granite on the left 
bank of Rhône, is a revered wine in Tain l'Hermitage, France.  This Syrah from 
the revered Hermitage appellation is both powerful & mythical, made to last. 
Today La Chapelle 1978, 1990, 1991 & 2015 vintages are much sought after 
globally, and the 1961 remains a 20th-Century wine legend.

Grange is named after the cottage at Magill Estate Winery, South Australia 
(originally established by early settlers Dr Penfold and his wife Mary in 
1844). Created in 1951, Grange has enjoyed an unbroken lineage of vintages. It 
is one of the most consistently produced and celebrated wines in the world. 
Prized vintages to relish today include 1952, 1962, 2008, 2010 & 2018.

]]></description>
		<detail><![CDATA[<p class="prntac"><b>Highly anticipated 2022 vintage follows the celebrated inaugural release</b></p> 
<p><span class="legendSpanClass">SINGAPORE</span>, <span class="legendSpanClass">Feb. 24, 2026</span> /PRNewswire/ --&nbsp;Introducing <b><i>Grange La Chapelle 2022</i></b>, a powerful blend of the world's most revered Syrah and Shiraz and the second release from the partnership between La Chapelle and Penfolds Grange. Embodying Australian boldness and French finesse, Grange La Chapelle 2022 is a wine that speaks two languages fluently yet tells one compelling <span id="spanHghlt5d19">story.</span></p> 
<div class="PRN_ImbeddedAssetReference" id="DivAssetPlaceHolder7581"> 
 <p style="TEXT-ALIGN: center; WIDTH: 100%"><a href="https://mma.prnasia.com/media2/2918123/image001__1.html" target="_blank" rel="nofollow" style="color: #0000FF"><img src="https://mma.prnasia.com/media2/2918123/image001__1.jpg?p=medium600" title="" alt="" /></a><br /><span></span></p> 
</div> 
<p>Following the inaugural global release in 2025 at Monnaie de Paris, this vintage marks the evolution of this bold partnership between two legends. A long-standing friendship between Caroline Frey, Chief Winemaker and vigneron, La Chapelle (through to 2024 vintage) and Peter Gago, Chief Winemaker Penfolds Grange first inspired this unexpected union, and shared expertise ultimately showcased what this varietal could achieve aromatically and structurally - coalescing different geographies, soils and winemaking cultures.</p> 
<p>The second release is not La Chapelle, and it is not Grange – it is a celebration of what Shiraz can do when two legends, two hemispheres and two winemaking traditions come together. Grange La Chapelle 2022 continues the&nbsp;journey, combining the attributes of French Syrah and Australian Shiraz, expressions that share a common ancestry yet have evolved into distinctive styles from their respective terroirs. 50% La Chapelle France, from the steep, sun drenched slopes of the Hill of Hermitage and 50% Grange made from a collection of&nbsp;select South Australian vineyards: Barossa Valley, McLaren Vale and Coonawarra - including many old 19th-Century vines.&nbsp;</p> 
<p>While the first release in 2025&nbsp;debuted Grange La Chapelle, the second release stands as a testament to the harmony,&nbsp;quality and&nbsp;expertise&nbsp;of each House.&nbsp;Peter Gago said, &quot;If 2021 introduced Grange La Chapelle then 2022 welcomes La Chapelle Grange – interchangeably, assuredly, sensitively, convincingly.&quot;</p> 
<p>Caroline Frey said, &quot;Grange La Chapelle is a conversation between two hemispheres. With this second vintage, building on the foundation laid in 2021, the identity of the wine is firmly established, carried by the singularity and magic of the 2022 vintage.&quot;</p> 
<p>Peter Gago said, &quot;The right things happened at the right times across the two disparate growing seasons. This 50:50 blend has woven a majestic Syrah/Shiraz exemplar. One for the ages.&quot;</p> 
<p>This blend continues to offer a true taste of the shared history of Syrah and Shiraz and future possibilities. While this is the second release from the partnership, Grange La Chapelle is intended for future release, mother nature permitting.</p> 
<p>A small collective of customers from around the world were again personally invited by both teams to hand sell Grange La Chapelle 2022 to their private customers. The wine is rare, and the make size small.</p> 
<p>750ml RRP S$3,200. Visit grangexlachapelle.com for further information.</p> 
<p>Press assets can be downloaded <b><a href="https://www.dropbox.com/scl/fo/ci8rhzwb3fdu8yeq6905z/AG1i2pmOeh8JdB04Q0NYjk0?rlkey=miazmihdt90pynwvi0qljo6qf&amp;st=ahdsphee&amp;dl=0" target="_blank" rel="nofollow" style="color: #0000FF">here</a></b><b>.</b></p> 
<p><b>NOTES TO EDITOR:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </b></p> 
<p><b><i>About Grange La Chapelle:</i></b></p> 
<p><i>Bold and unique. Uniting winemaking cultures, spanning hemispheres and time.&nbsp;Fate. A longstanding friendship between two winemakers created an idea.&nbsp;The idea became a trial.&nbsp;The trial became a wine. And then there were three – 2021 (released), 2022 (bottled), 2023 (bottled) and 2024 (bottled). Who would have thought? Syrah from the legendary Hill of Hermitage, La Chapelle, coupled with Shiraz from esteemed South Australian vineyards, Grange. The blend's&nbsp;raison d'&ecirc;tre:&nbsp;One variety -&nbsp;reunited,&nbsp;reinterpreted,&nbsp;reassembled. &nbsp;La Chapelle named after the chapel on the top of the mound of granite on the left bank of Rh&ocirc;ne, is a revered wine in Tain l'Hermitage, France.&nbsp; This Syrah from the revered Hermitage appellation is both powerful &amp; mythical, made to last. Today La Chapelle 1978, 1990, 1991 &amp; 2015 vintages are much sought after globally, and the 1961 remains a 20th-Century wine legend. </i></p> 
<p><i>Grange is named after the cottage at Magill Estate Winery, South Australia (originally established by early settlers Dr Penfold and his wife Mary in 1844). Created in 1951, Grange has enjoyed an unbroken lineage of vintages. It is one of the most consistently produced and celebrated wines in the world. Prized vintages to relish today include 1952, 1962, 2008, 2010 &amp; 2018.</i></p> 
<div class="PRN_ImbeddedAssetReference" id="DivAssetPlaceHolder0"> 
</div>]]></detail>
		<source><![CDATA[Penfolds]]></source>
	</item>
		<item>
		<title>75 YEARS OF GRANGE CELEBRATED BY A SHORT FILM</title>
		<author></author>
		<pubDate>2026-02-10 15:00:00</pubDate>
		<description><![CDATA[ANCHORED BY MARKING MOMENTS, MUSIC AND MEMORY: ONCE TASTED, NEVER FORGOTTEN

SINGAPORE, Feb. 10, 2026 /PRNewswire/ -- Penfolds has released The 
Conversation: The Memory of Music,a 90-second short film celebrating 75 years 
of Penfolds most iconic wine (1951 (experimental) – 2026), and the moments it 
has helped shape in many people's lives. Directed by award-winning filmmaker
Alexis Gómezand developed in partnership with International Creative Agency, 
Frosty, the film honours Grange through creative storytelling.

&amp;amp;amp;amp;nbsp;
Penfolds presents The Memory of Music, a cinematic exploration of Grange, 
directed by award-winning filmmaker Alexis Gómez. The film invites you into a 
powerful conversation, where music evokes memory, and memory infuses the 
palate. The first refrains of a song unfold into something richer: the notes of 
Grange. Rich. Bold. Lasting. Once Tasted, Never Forgotten. Discover more: 
https://www.penfolds.com/grange.html

Set in Lisbon, Portugal, the content follows a couple across two locations, 
each reflecting where they are in a conversation. The film captures the essence 
of Penfolds flagship wine through a quiet and reflective discussion between two 
characters, portrayed by British actorsEdward Hayter and Ellen Francis. Through 
music and dialogue, the film explores how special moments are remembered not 
just through memory, but through sound and taste - showing how a familiar note 
or the first sip can bring a moment from the past back into focus.

"Some of life's most important moments unfold during an occasion, a 
celebration or simply around a table over a meal and a glass of wine," says 
Kristy Keyte, Penfolds Chief Marketing Officer. "The Conversation is a tribute 
to the 75-year legacy of Penfolds Grange, a wine chosen time and again tomark 
milestones, special moments and celebrations around the world."

"Once tasted, never forgotten – Grange is a wine remembered not just for its 
taste, but for the experiences it complements and the lasting impression it 
leaves."

The film will premiere across Penfolds owned channels including Penfolds.com, 
YouTube, Facebook and Instagram from October 27, with additional regional media 
placements in Australia, Mainland China, Hong Kong, Singapore, Malaysia, 
Thailand and more in 2026.

"This film beautifully intertwines art and the infinite essence of a Penfolds 
wine," says Alexis Gómez, Director. "It speaks to how art opens worlds of 
memory, truth and legacy – the unseen and intangible worlds that live all 
around us."

This global roll-out positions The Conversation as a major cultural moment 
for Penfolds, celebrating the 75th anniversary of Grange – a milestone that 
will be reached and celebrated throughout 2026 – and reinforcing its legacy as 
one of the world's most celebratory wines.

Born from a vision of Max Schubert in 1951, Penfolds Grange is a wine that 
defied convention and defined a new era of winemaking in Australia. Today, it 
remains a symbol of innovation, passion and determination, and is the purest 
reflection of Penfolds House Style.

ENDS

To view The Conversation: The Memory of Music, visit Penfolds.com 
<https://www.penfolds.com/en-au/home>

To view still assets, visit the link HERE 
<https://www.dropbox.com/scl/fo/lwzebqyjzhsxcpy64jyxi/APLgI4f0DVx3OhRNAnEPpPc?rlkey=ysbvkk89m0fvd4sqa04be1wmu&e=1&st=43g9v5os&dl=0>

EDITOR'S NOTE 

ABOUT PENFOLDS GRANGE

As Penfolds flagship, Grange is the ultimate expression of Penfolds House 
Style and the benchmark for winemaking style and quality. The creation of the 
first experimental vintage by Max Schubert was inspired by a trip he took to 
Europe in 1950, which included stops in Lisbon and Bordeaux. With a vision to 
create an Australian wine with the same aging potential as the ones he saw 
overseas, the 1951 vintage was grounded in invention, passion, risk and 
determination. In the years since, Grange has elevated Penfolds to global fine 
winemaker. With an unbroken lineage of vintages since 1951, Grange is one of 
the most consistently produced – and celebrated – wines in the world, achieving 
more than 37 perfect scores from wine critics in its almost 75 years. It is 
underpinned by Penfolds approach to multi-regional sourcing and blending, with 
only the best fruit from South Australia selected each year and matured in 
Penfolds cellars. The Penfolds Winemaking Team are the custodians of Grange, 
united by an unmistakable red thread that connects generations of skill and 
innovation across hemispheres.

ABOUT ALEXIS GÓMEZ

Alexis Gómez is a Mexican director who creates enigmatic worlds through the 
mystical beauty of the seemingly ordinary.  His power is in subtlety and 
simplicity.  His early work in music videos earned him Grammys, and his 
fictional debut won Best Narrative Short at Guadalajara International Film 
Festival. He has worked on campaigns for Nike, Coca Cola, and Kismet with 
Adrien Brody.

ABOUT FROSTY (NOW PROJECT 3)

Frosty is an international creative studio, comprising a team of creatives 
and strategists with deep knowledge and experience in the worlds of luxury and 
consumer brands. Their clients include Burberry, Prada, Defender, and Netflix, 
among others.

With notable work spanning fashion, fragrance, sports, and music, they bring 
a unique cultural sensibility, marked by strength in narrative-led 
scriptwriting and the nuanced integration of brand codes. Frosty's recent 
award-winning campaign for Burberry ("It's Always Burberry Weather"), featuring 
Barry Keoghan and Olivia Colman, was a key influence in Penfolds selection of 
the agency.

 

]]></description>
		<detail><![CDATA[<p><i>ANCHORED BY MARKING MOMENTS, MUSIC AND MEMORY: ONCE TASTED, NEVER FORGOTTEN</i></p> 
<p><span class="legendSpanClass">SINGAPORE</span>, <span class="legendSpanClass">Feb. 10, 2026</span> /PRNewswire/ -- Penfolds has released <i>The Conversation: The Memory of Music, </i>a 90-second short film celebrating 75 years of Penfolds most iconic wine (1951 (experimental) – 2026), and the moments it has helped shape in many people's lives. Directed by award-winning filmmaker <b>Alexis G&oacute;mez </b>and developed in partnership with International Creative Agency,<b> Frosty</b>, the film honours Grange through creative storytelling.</p> 
<div class="PRN_ImbeddedAssetReference" id="DivAssetPlaceHolder1" align="center"> 
 <p title="Penfolds presents The Memory of Music, a cinematic exploration of Grange, directed by award-winning filmmaker Alexis G&oacute;mez. 

The film invites you into a powerful conversation, where music evokes memory, and memory infuses the palate. The first refrains of a song unfold into something richer: the notes of Grange. Rich. Bold. Lasting. 

Once Tasted, Never Forgotten.

Discover more: 
https://www.penfolds.com/grange.html"><iframe width="560" height="315" src="https://www.youtube.com/embed/BY3mimpi24Y" frameborder="0">&amp;amp;amp;amp;amp;amp;amp;nbsp;</iframe><br /><span>Penfolds presents The Memory of Music, a cinematic exploration of Grange, directed by award-winning filmmaker Alexis G&oacute;mez. The film invites you into a powerful conversation, where music evokes memory, and memory infuses the palate. The first refrains of a song unfold into something richer: the notes of Grange. Rich. Bold. Lasting. Once Tasted, Never Forgotten. Discover more: https://www.penfolds.com/grange.html</span></p> 
</div> 
<p>Set in Lisbon, Portugal, the content follows a couple across two locations, each reflecting where they are in a conversation. The film captures the essence of Penfolds flagship wine through a quiet and reflective discussion between two characters, portrayed by British actors <b>Edward Hayter</b> and <b>Ellen Francis</b>. Through music and dialogue, the film explores how special moments are remembered not just through memory, but through sound and taste - showing how a familiar note or the first sip can bring a moment from the past back into focus.</p> 
<p>&quot;Some of life's most important moments unfold during an occasion, a celebration or simply around a table over a meal and a glass of wine,&quot; says Kristy Keyte, Penfolds Chief Marketing Officer. &quot;<i>The Conversation </i>is a tribute to the 75-year legacy of Penfolds Grange, a wine chosen time and again to <b>mark milestones, special moments</b> and celebrations around the world.&quot;</p> 
<p>&quot;Once tasted, never forgotten – Grange is a wine remembered not just for its taste, but for the experiences it complements and the lasting impression it leaves.&quot;</p> 
<p>The film will premiere across Penfolds owned channels including Penfolds.com, YouTube, Facebook and Instagram from October 27, with additional regional media placements in Australia, Mainland China, Hong Kong, Singapore, Malaysia, Thailand and more in 2026.</p> 
<p>&quot;This film beautifully intertwines art and the infinite essence of a Penfolds wine,&quot; says Alexis G&oacute;mez, Director. &quot;It speaks to how art opens worlds of memory, truth and legacy – the unseen and intangible worlds that live all around us.&quot;</p> 
<p>This global roll-out positions <i>The Conversation </i>as a major cultural moment for Penfolds, celebrating the 75<sup>th</sup> anniversary of Grange – a milestone that will be reached and celebrated throughout 2026 – and reinforcing its legacy as one of the world's most celebratory wines.</p> 
<p>Born from a vision of Max Schubert in 1951, Penfolds Grange is a wine that defied convention and defined a new era of winemaking in Australia. Today, it remains a symbol of innovation, passion and determination, and is the purest reflection of Penfolds House Style.</p> 
<p class="prntac"><b>ENDS</b></p> 
<p>To view <i>The Conversation: The Memory of Music, </i>visit <a href="https://www.penfolds.com/en-au/home" target="_blank" rel="nofollow" style="color: #0000FF">Penfolds.com</a></p> 
<p>To view still assets, visit the link <a href="https://www.dropbox.com/scl/fo/lwzebqyjzhsxcpy64jyxi/APLgI4f0DVx3OhRNAnEPpPc?rlkey=ysbvkk89m0fvd4sqa04be1wmu&amp;e=1&amp;st=43g9v5os&amp;dl=0" target="_blank" rel="nofollow" style="color: #0000FF">HERE</a></p> 
<p><b>EDITOR'S NOTE</b>&nbsp;</p> 
<p><b>ABOUT PENFOLDS GRANGE</b></p> 
<p>As Penfolds flagship, Grange is the ultimate expression of Penfolds House Style and the benchmark for winemaking style and quality. The creation of the first experimental vintage by Max Schubert was inspired by a trip he took to Europe in 1950, which included stops in Lisbon and Bordeaux. With a vision to create an Australian wine with the same aging potential as the ones he saw overseas, the 1951 vintage was grounded in invention, passion, risk and determination. In the years since, Grange has elevated Penfolds to global fine winemaker. With an unbroken lineage of vintages since 1951, Grange is one of the most consistently produced – and celebrated – wines in the world, achieving more than 37 perfect scores from wine critics in its almost 75 years. It is underpinned by Penfolds approach to multi-regional sourcing and blending, with only the best fruit from South Australia selected each year and matured in Penfolds cellars. The Penfolds Winemaking Team are the custodians of Grange, united by an unmistakable red thread that connects generations of skill and innovation across hemispheres.</p> 
<p><b>ABOUT ALEXIS G&Oacute;MEZ</b></p> 
<p>Alexis G&oacute;mez is a Mexican director who creates enigmatic worlds through the mystical beauty of the seemingly ordinary.&nbsp; His power is in subtlety and simplicity.&nbsp; His early work in music videos earned him Grammys, and his fictional debut won Best Narrative Short at Guadalajara International Film Festival. He has worked on campaigns for Nike, Coca Cola, and Kismet with Adrien Brody.</p> 
<p><b>ABOUT FROSTY (NOW PROJECT 3)</b></p> 
<p>Frosty is an international creative studio, comprising a team of creatives and strategists with deep knowledge and experience in the worlds of luxury and consumer brands. Their clients include Burberry, Prada, Defender, and Netflix, among others.</p> 
<p>With notable work spanning fashion, fragrance, sports, and music, they bring a unique cultural sensibility, marked by strength in narrative-led scriptwriting and the nuanced integration of brand codes. Frosty's recent award-winning campaign for Burberry (&quot;It's Always Burberry Weather&quot;), featuring Barry Keoghan and Olivia Colman, was a key influence in Penfolds selection of the agency.</p> 
<p>&nbsp;</p>]]></detail>
		<source><![CDATA[Penfolds]]></source>
	</item>
	
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