HONG KONG and SINGAPORE, March 5, 2026 /PRNewswire/ -- COL Group has partnered with US-listed BeLive Holdings to launch the world's first fully integrated "Microdrama in a Box" solution at Hong Kong International Film & TV Market (FILMART 2026). The offering combines enterprise-grade SaaS infrastructure with access to the largest curated microdrama catalogue globally, positioning the partnership as one of the event's defining commercial announcements.

The partnership brings together Yeon Studios, BeLive's enterprise microdrama delivery platform, and COL's extensive premium microdrama IP pipeline to create a seamless, end-to-end solution for companies looking to enter or scale within the rapidly accelerating microdrama economy. For the first time, technology and content are bundled as a unified commercial offering, enabling regional players to deploy fully branded, market-ready microdrama platforms within 30 days.

As vertical short-form storytelling cements its position as one of the most commercially viable mobile-first formats, demand is growing far beyond the established powerhouses of the US and China. Yet many regional markets lack the infrastructure, content depth and operational playbook to launch credible, scalable platforms. The new COL-BeLive offering is designed to address precisely that gap.

Under the model, partners gain access to a complete microdrama ecosystem, including a vertical episodic playback engine optimised for series-based consumption, built-in gamification and reward systems to drive retention, advertising and hybrid subscription monetisation frameworks, multi-language AI subtitling, and optional commerce integration. Combined with COL's continuously refreshed catalogue of premium microdrama titles and monthly top-performing releases, the platform deploys ready-to-use from day one, significantly lowering entry barriers for telcos, OTT services, super apps, broadcasters and digital publishers.

"This is a powerful combination of technology and content at exactly the right time," said Timothy Oh, General Manager of COL Group International. "Microdrama has already proven its engagement and monetisation strength in the US and China. By packaging enterprise-grade SaaS with the world's largest microdrama catalogue as one integrated solution, we're removing operational complexity for our partners. They can focus on brand positioning and go-to-market execution, while we handle the content curation, platform optimisation and infrastructure behind the scenes."

Latif Sim, Executive Director of BeLive Holdings, said the collaboration signals a broader ambition to accelerate the new Story Economy. "This partnership with COL Group is more than about launching a product. It's about launching a new model for the Story Economy. Together, we are turning microdrama from platform-dependent content into owned, scalable infrastructure."

The partnership and solution will take centre stage at FILMART 2026, where COL and BeLive will exhibit at Booth 1B-A17 at the Hong Kong Convention & Exhibition Centre from 17–20 March. The companies will also host a featured masterclass on 18 March at 3.40pm in Room N106–N108 titled "How to Launch a Successful Microdrama Platform in 30 Days." Led by Timothy Oh and BeLive's Executive Director, the session will present the latest global market data, a practical 30-day launch blueprint, monetisation frameworks, and strategic considerations for scaling microdrama platforms in emerging regions. Attendees who pre-register will receive the full masterclass presentation and accompanying industry report.

As the microdrama sector continues to move from experimental to institutional, the "Microdrama in a Box" model is expected to become one of the standout commercial talking points of FILMART 2026, offering the industry a clear pathway from concept to platform in under a month.

COL x BELIVE MEDIA

COL Group is a publicly listed Chinese media and entertainment powerhouse with more than two decades of experience in content development, production, and IP management. As the first company to pioneer and launch the microdrama format in China, COL helped define a new category of short form storytelling before successfully bringing the model to the United States through the incubation of ReelShort, and subsequently launching FlareFlow to further scale its global ecosystem.

Combining creative excellence with industrial scale production capabilities and a rapidly expanding international distribution network, COL has built one of the most comprehensive microdrama catalogues in the world. From IP creation to platform incubation and cross border monetisation, the company continues to redefine how vertical stories are produced, localised, distributed and commercialised, driving the next phase of growth for the global microdrama industry.

BeLive Holdings is a NASDAQ listed technology company specialising in scalable digital and video infrastructure. The company develops and deploys solutions spanning live and video commerce, AI driven video technologies, gamified rewards ecosystems, and data intelligence platforms. These systems are designed to help brands convert audience attention into measurable revenue, stronger customer retention, and long term loyalty.

The partnership was initiated through Content IP Xcelerate in Singapore, operated by the Korea Creative Content Agency (KOCCA) Singapore Business Centre, and formally presented during KOCCA's participation at ATF. The signing ceremony was conducted in the presence of government and industry representatives from Korea and Singapore.

Under the MOU, the parties will explore coordinated development of microdrama projects, including the potential production of more than 50 titles over a twelve month period. The collaboration also includes developing a content distribution ecosystem.

The scope covers end-to-end microdrama development including ideation, script development, casting, production, post production and distribution. The partnership further contemplates the integration of ChopChop Systems' workflow technology into BeLive's and NewUnivers' processes to support more efficient production operations.

About the Companies

BeLive Studios

BeLive Studios is the creative-tech subsidiary of BeLive Technology (NASDAQ: BLIV), a technology provider in interactive live and video commerce solutions. We combine cinematic storytelling with technology-driven innovation, positioning ourselves as a new-generation studio that builds, scales, and monetizes IP across microdramas, branded entertainment, and interactive formats.

NewUnivers Inc

Founded in 2024 by CEO Ryan Jeong, who previously served as the head of the first short-form drama company in Korea, NewUnivers was established with the conviction that microdramas would become the next major engine of the global entertainment content industry. NU aims to build the world's largest K-short-form drama production ecosystem, encompassing planning, production, distribution, and services, to connect K-creators and IP with the global 3.0 streaming video market.

Since its launch, NewUnivers has produced approximately 20 microdramas. Its title "Goodbye My Brothers" notably ranked No.1 in the global microdrama category upon its launch on the Dramawave platform. Positioned as an outstanding K-short drama producer in 2025, NewUnivers is slated to produce 60 titles in 2026 across various genres, solidifying its standing as a top-tier microdrama production company in the global market.

ChopChop Systems

ChopChop Systems provides workflow solutions for media professionals, filmmakers and content creators. As demand for faster video production grows, the company fills a crucial gap in the industry with its automated post-production workflows, helping creators deliver more stories, faster. ChopChop's solutions save production teams hundreds of hours every year, allowing them to hit deadlines while preserving their well-being.

Forward-Looking Statements

This press release contains forward-looking statements. Forward-looking statements include statements concerning plans, objectives, goals, strategies, future events or performance, and underlying assumptions and other statements that are other than statements of historical facts. When the Company uses words such as "may, "will, "intend," "should," "believe," "expect," "anticipate," "project," "potential production," "estimate" or similar expressions that do not relate solely to historical matters, it is making forward-looking statements. These forward-looking statements include, without limitation, the Company's statements regarding the expected trading of its Ordinary Shares on the Nasdaq Capital Market and the closing of the Offering. Forward-looking statements are not guarantees of future performance and involve risks and uncertainties that may cause the actual results to differ materially from the Company's expectations discussed in the forward-looking statements. These statements are subject to uncertainties and risks including, but not limited to, the uncertainties related to market conditions and the completion of the initial public offering on the anticipated terms or at all, and other factors discussed in the "Risk Factors" section of the registration statement filed with the SEC. For these reasons, among others, investors are cautioned not to place undue reliance upon any forward-looking statements in this press release. Additional factors are discussed in the Company's filings with the SEC, which are available for review at www.sec.gov. The Company undertakes no obligation to publicly revise these forward-looking statements to reflect events or circumstances that arise after the date hereof.

Through this partnership, INSIGHT LAB will serve as BeLive's official "Data Strategy Partner," leveraging and analyzing vast amounts of data generated by BeLive's live streaming solutions to enable more advanced data-driven services for retail brands, hospitality groups, government agencies and other organizations.

Together, the companies will strive to co-innovate data-driven features that power personalization, predictive commerce, and smarter decision-making for public and private sectors alike.

In recent years, live streaming has rapidly expanded across industries—from retail and entertainment to education and government—as a key channel for communication, with growing emphasis on differentiated user experiences and two-way engagement.

Businesses are no longer using live streaming solely as a basic broadcasting tool to expand reach; they're increasingly viewing it as a real-time touchpoint for customer understanding.

By combining BeLive's scalable tech and UX expertise with INSIGHT LAB's experience across 600+ data and AI projects, the partnership aims to bridge this gap, create new value in the live streaming space, and set a new standard for live, personalized, data-first experiences.

"In the era of data-driven business evolution, live streaming is a critical interface. Through our partnership with BeLive, we aim to deepen real-time customer understanding and enhance experience value, expanding the possibilities of data-driven business management," said Isao Toyama, CEO of INSIGHT LAB Inc.

The scope of the partnership will include:

1. Data Strategy Consulting

• Formulation of analytics strategies for real-time data generated from BeLive's live streaming platform
• Proposals for data utilization initiatives to analyze viewer behavior and optimize engagement

2. Scalable Data Infrastructure

• Design and implementation of a unified data platform to manage high-volume live stream data
• Real-time processing to enable instant stream optimization and dynamic decision-making

3. AI and Machine Learning Applications

• Audience preference analysis and enhanced personalization features
• Development of purchase prediction models for live stream commerce

4. Co-Developed Tools for Enterprises

• Advanced performance measurement of live streaming campaigns
• Joint development of marketing analytics tools for retail, education, and public sectors

5. Japan Market Expansion

• INSIGHT LAB will serve as a local distributor and sales support for BeLive's live streaming solutions
• Rollout of customized, white-label live commerce platforms for Japanese enterprises

The two companies will also collaborate on initiatives such as joint development of AI models, data structuring and visualizing systems, and co-hosting seminars and sales activities focused in Japan and broader Asia.

"This partnership marks a major step forward for BeLive as we strive to personalize viewing experiences and create valuable feedback loops," commented Kenneth Tan, CEO of BeLive Technology. "We look forward to leveraging INSIGHT LAB's capabilities in data strategy and technology to deliver measurable business impact for our customers."

About BeLive Technology

BeLive Technology is the leading provider of customized live streaming and video solutions in Southeast Asia. Headquartered in Singapore, the Company powers interactive video commerce experiences for brands, retailers, and platforms across global markets. With a scalable SaaS infrastructure and deep expertise in live engagement, BeLive enables businesses to leverage interactive live commerce for enhanced customer interaction, conversion, and brand loyalty, without the complexity of building their own infrastructure and technology stack. The company is IMDA SG Digital (SG:D) Accredited and live streams powered by BeLive have reached more than 100 million viewers worldwide, amounting to more than 50 million hours of content.

For more information, please visit: https://belive.technology

About INSIGHT LAB Inc.

INSIGHT LAB Inc. is a Tokyo-based data solutions company specializing in data strategy, analytics infrastructure, AI integration, and digital transformation. Since its founding in 2005, the company has supported over 600 organizations across industries by delivering end-to-end data services, from strategy formulation and data visualization to machine learning and predictive analytics.

With a nationwide presence and R&D centers in Niigata and other regional hubs, INSIGHT LAB combines technical expertise with local impact. Its team of certified engineers and consultants brings deep knowledge in BI tools, data platforms, and AI technologies.

INSIGHT LAB is a DX Certified Company under Japan's Ministry of Economy, Trade and Industry (METI), recognized for advancing Digital Transformation (DX). It is also a Great Place to Work^® and part of the J-Startup NIIGATA program, committed to making data accessible, actionable, and transformative for businesses and society.

To learn more, visit https://www.insight-lab.co.jp

Forward-Looking Statements

This press release contains forward-looking statements. Forward-looking statements include statements concerning plans, objectives, goals, strategies, future events or performance, and underlying assumptions and other statements that are other than statements of historical facts. When the Company uses words such as "aim," "may, "will, "intend," "should," "believe," "expect," "anticipate," "project," "estimate" or similar expressions that do not relate solely to historical matters, it is making forward-looking statements. Forward-looking statements are not guarantees of future performance and involve risks and uncertainties that may cause the actual results to differ materially from the Company's expectations discussed in the forward-looking statements. These statements are subject to uncertainties and risks. For these reasons, among others, investors are cautioned not to place undue reliance upon any forward-looking statements in this press release. Additional factors are discussed in the Company's filings with the SEC, which are available for review at www.sec.gov. The Company undertakes no obligation to publicly revise these forward-looking statements to reflect events or circumstances that arise after the date hereof.

Spearheaded by celebrated director and producer, Cho Jun Ming, the new studio will specialize in social realism content and visually arresting, emotionally charged advertising, blending cinematic storytelling with digital-first sensibilities to deliver authentic, high-impact content.

"This is more than just a creative arm. It's our declaration that content and technology must co-exist to shape the future of digital engagement," said Kenneth Tan, CEO of BeLive Holdings. "With this launch, we're not only empowering brands to tell better stories. We're building the creative infrastructure of tomorrow."

This expansion allows BeLive to move beyond streaming infrastructure into premium content creation, bringing together technological scale and storytelling excellence under one roof.

The studio will serve brands, agencies, and platforms across Southeast Asia and global markets by delivering raw, resonant, socially grounded narratives through formats designed for the attention economy.

"In a content-saturated world, authenticity wins," says Cho Jun Ming, Creative Director of the new studio. "We're not just making content, we're capturing the unfiltered essence of modern life in every frame."

From bite-sized human dramas to powerful branded storytelling, the studio's work will challenge conventions, spark conversation, and move audiences, anchored in truth, emotion, and cultural relevance.

About BeLive Holdings

Headquartered in Singapore, BeLive provides live commerce and shoppable short videos solutions ("BeLive Solutions") to international retail companies and e-commerce marketplaces. Our BeLive Solutions enable our customers to leverage the power of interactive and immersive live and video commerce to their online business and enable our customers to curate unique videos that may also be aired real-time as they are simultaneously being recorded, for anytime instant replay. We categorize our BeLive Solutions into (i) an enterprise-grade BeLive White Label Solution which is customized to meet a customer's unique requirements, and which can be integrated into their existing internal system and (ii) a cloud-based software-as-a-service (SaaS) solution ("BeLive SaaS Solution") for customers who are looking for a quick and cost-effective live commerce and shoppable short video solution without the necessity of building their own infrastructure and technology stack. 

About BeLive AI Studios Pte Ltd

Headquartered in Singapore, BeLive AI Studios Pte. Ltd. ("BeLive AI Studios") is the content production and creative subsidiary of BeLive Technology (NASDAQ: BLIV). We specialize in the creation of high-impact branded content, emotionally resonant advertising, and immersive social realism content tailored for digital-first audiences.

The studio blends cinematic storytelling with deep cultural insight, producing narrative-driven campaigns that captivate, provoke, and connect. Led by an award-winning director and producer, Cho Jun Ming, BeLive AI Studios is built on the belief that authentic stories told with craft and purpose to drive deeper engagement and brand resonance.

We offer full-spectrum creative production services, from concept development to post-production, with a focus on short-form, mobile-first content designed for the modern attention span. Whether collaborating with global brands or pioneering original content formats, we push creative boundaries using the same innovation-driven mindset that powers BeLive's technology platforms.

For more information, please visit: www.belivestudios.com

Forward-Looking Statements

This press release contains forward-looking statements. Forward-looking statements include statements concerning plans, objectives, goals, strategies, future events or performance, and underlying assumptions and other statements that are other than statements of historical facts. When the Company uses words such as "may, "will, "intend," "should," "believe," "expect," "anticipate," "project," "estimate" or similar expressions that do not relate solely to historical matters, it is making forward-looking statements. Forward-looking statements are not guarantees of future performance and involve risks and uncertainties that may cause the actual results to differ materially from the Company's expectations discussed in the forward-looking statements. These statements are subject to uncertainties and risks including, but not limited to, the uncertainties related to market conditions and the completion of the initial public offering on the anticipated terms or at all, and other factors discussed in the "Risk Factors" section of the Company's registration statement filed with the SEC. For these reasons, among others, investors are cautioned not to place undue reliance upon any forward-looking statements in this press release. Additional factors are discussed in the Company's filings with the SEC, which are available for review at www.sec.gov. The Company undertakes no obligation to publicly revise these forward-looking statements to reflect events or circumstances that arise after the date hereof.

R.F. Lafferty & Co., Inc. ("R.F. Lafferty") acted as sole book-running manager for the Offering. Schlueter & Associates, P.C. acted as U.S. counsel to the Company, and Lucosky Brookman LLP acted as U.S. counsel to R.F. Lafferty, in connection with the Offering.

A registration statement on Form F-1 (File No. 333-280739) relating to the Offering, as amended, has been filed with the U.S. Securities and Exchange Commission (the "SEC") and was declared effective by the SEC on March 31, 2025. The Offering was made only by means of a prospectus. Copies of the final prospectus related to the Offering may be obtained from R.F. Lafferty by email at offerings@rflafferty.com or via standard mail to R.F. Lafferty & Co., Inc, 40 Wall Street, 27th Floor, New York, NY10005. In addition, a copy of the final prospectus can also be obtained via the SEC's website at www.sec.gov. 

Before you invest, you should read the prospectus and other documents the Company has filed or will file with the SEC for more information about the Company and the Offering. This press release shall not constitute an offer to sell or the solicitation of an offer to buy the securities described herein, nor shall there be any sale of these securities in any state or jurisdiction in which such offer, solicitation, or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction.

About BeLive Holdings Limited

Headquartered in Singapore, BeLive provides live commerce and shoppable short videos solutions ("BeLive Solutions") to international retail companies and e-commerce marketplaces. Our BeLive Solutions enable our customers to leverage the power of interactive and immersive live and video commerce to their online business and enable our customers to curate unique videos that may also be aired real-time as they are simultaneously being recorded, for anytime instant replay. We categorize our BeLive Solutions into (i) an enterprise-grade BeLive White Label Solution which is customized to meet a customer's unique requirements, and which can be integrated into their existing internal system and (ii) a cloud-based software-as-a-service (SaaS) solution ("BeLive SaaS Solution") for customers who are looking for a quick and cost-effective live commerce and shoppable short video solution without the necessity of building their own infrastructure and technology stack. For more information, please visit: http://www.belive.technology. 

Forward-Looking Statements

This press release contains forward-looking statements. Forward-looking statements include statements concerning plans, objectives, goals, strategies, future events or performance, and underlying assumptions and other statements that are other than statements of historical facts. When the Company uses words such as "may, "will, "intend," "should," "believe," "expect," "anticipate," "project," "estimate" or similar expressions that do not relate solely to historical matters, it is making forward-looking statements. These forward-looking statements include, without limitation, the Company's statements regarding the expected trading of its Ordinary Shares on the Nasdaq Capital Market and the closing of the Offering. Forward-looking statements are not guarantees of future performance and involve risks and uncertainties that may cause the actual results to differ materially from the Company's expectations discussed in the forward-looking statements. These statements are subject to uncertainties and risks including, but not limited to, the uncertainties related to market conditions and the completion of the initial public offering on the anticipated terms or at all, and other factors discussed in the "Risk Factors" section of the registration statement filed with the SEC. For these reasons, among others, investors are cautioned not to place undue reliance upon any forward-looking statements in this press release. Additional factors are discussed in the Company's filings with the SEC, which are available for review at www.sec.gov. The Company undertakes no obligation to publicly revise these forward-looking statements to reflect events or circumstances that arise after the date hereof.

For more information, please contact: ir@belive.sg 

The Company has granted the underwriters an option, within 45 days from the date of the prospectus, to purchase up to an additional 367,500 Ordinary Shares at the public offering price, less underwriting discounts, to cover the over-allotment option, if any.

The Company intends to use the proceeds from this Offering for (i) advancing its video and live streaming technologies, artificial intelligence ("AI") and big data capabilities; (ii) solution development to expand and enhance its current solution offerings, as well as to develop new features and functionalities to continue to provide innovative value propositions to its customers; (iii) marketing and branding, including marketing and promotional activities to further expand its customer base and strengthen its brand; and (iv) general corporate purposes that are beneficial in developing the business and its strategic direction.

R.F. Lafferty & Co., Inc. ("R.F. Lafferty"), acted as sole book-running manager for the Offering. Schlueter & Associates, P.C. acted as U.S. counsel to the Company, and Lucosky Brookman LLP acted as U.S. counsel to R.F. Lafferty, in connection with the Offering.

A registration statement on Form F-1 (File No. 333-280739) relating to the Offering, as amended, has been filed with the U.S. Securities and Exchange Commission (the "SEC") and was declared effective by the SEC on March 31, 2025. The Offering was made only by means of a prospectus. Copies of the final prospectus related to the Offering may be obtained, from R.F. Lafferty, Attn: offerings@rflafferty.com or via standard mail to R. F. Lafferty & Co., Inc., 40 Wall Street, 27th Floor, New York, NY 10005. In addition, a copy of the final prospectus can also be obtained via the SEC's website at www.sec.gov.

Before you invest, you should read the prospectus and other documents the Company has filed or will file with the SEC for more information about the Company and the Offering. This press release shall not constitute an offer to sell or the solicitation of an offer to buy the securities described herein, nor shall there be any sale of these securities in any state or jurisdiction in which such offer, solicitation, or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction.

About BeLive Holdings Limited

Headquartered in Singapore, BeLive provides live commerce and shoppable short videos solutions ("BeLive Solutions") to international retail companies and e-commerce marketplaces. Our BeLive Solutions enable our customers to leverage the power of interactive and immersive live and video commerce to their online business and enable our customers to curate unique videos that may also be aired real-time as they are simultaneously being recorded, for anytime instant replay. We categorize our BeLive Solutions into (i) an enterprise-grade BeLive White Label Solution which is customized to meet a customer's unique requirements, and which can be integrated into their existing internal system and (ii) a cloud-based software-as-a-service (SaaS) solution ("BeLive SaaS Solution") for customers who are looking for a quick and cost-effective live commerce and shoppable short video solution without the necessity of building their own infrastructure and technology stack. For more information, please visit: http://www.belive.technology. 

Forward-Looking Statements

This press release contains forward-looking statements. Forward-looking statements include statements concerning plans, objectives, goals, strategies, future events or performance, and underlying assumptions and other statements that are other than statements of historical facts. When the Company uses words such as "may, "will, "intend," "should," "believe," "expect," "anticipate," "project," "estimate" or similar expressions that do not relate solely to historical matters, it is making forward-looking statements. These forward-looking statements include, without limitation, the Company's statements regarding the expected trading of its Ordinary Shares on the Nasdaq Capital Market and the closing of the Offering. Forward-looking statements are not guarantees of future performance and involve risks and uncertainties that may cause the actual results to differ materially from the Company's expectations discussed in the forward-looking statements. These statements are subject to uncertainties and risks including, but not limited to, the uncertainties related to market conditions and the completion of the initial public offering on the anticipated terms or at all, and other factors discussed in the "Risk Factors" section of the registration statement filed with the SEC. For these reasons, among others, investors are cautioned not to place undue reliance upon any forward-looking statements in this press release. Additional factors are discussed in the Company's filings with the SEC, which are available for review at www.sec.gov. The Company undertakes no obligation to publicly revise these forward-looking statements to reflect events or circumstances that arise after the date hereof.

For more information, please contact:

Investor Relations
ir@belive.sg 

Vishwak has over 20 years of experience in media and marketing, including a decade in digital development. Prior to joining BeLive, Vishwak was leading growth and strategy for Firework India. Before that, Vishwak served as Lead, Digital Revenue of ETV Digital and Senior Manager, Digital Product and Revenue Strategy of Hotstar India.

"Vishwak is the right addition for BeLive," said Latif Sim, Chief Strategy Officer and Director of BeLive. "Vishwak's extensive video technology and media entertainment background and strategy experience in high growth companies will help us strengthen our key strategies, develop strategic alliances and expand our presence in India and the Middle East. We believe his strong leadership experience will help focus BeLive during our high growth period and help the company return to profitability and expand globally."

"I am very excited to join the BeLive team," said Vishwak. "BeLive offers a comprehensive range of products and services perfectly tailored to meet the demands of the booming global market for Livestream commerce. The India & Middle East markets are at the cusp of a boom in live commerce as enterprises are seeking to create more immersive experiences to retain & entertain their customers, it's an opportune time to join Kenneth and his team who have already done a fabulous job of building a viable business catering to specific local market requirements.

As the key personnel leading growth and strategy of Firework India, Vishwak successfully established Firework's brand and service with relationships with major enterprises like Unilever & ITC, and with innovative D2C brands like Sugar, Mama Earth, The Man Company amongst others to help grow the adoption of video commerce in India.

Vishwak received a Bachelor of Commerce, International Business from Nizam College, Osmania University, Hyderabad and has a Post Graduate Diploma in Marketing from The Times School of Marketing, New Delhi.

About BeLive Technology

BeLive Technology is the leading provider of customized live video streaming solutions, in Southeast Asia and beyond. BeLive Technology's live streaming product suites are built to be high-definition, secure, fast, adaptable to any network, and fully customizable. From live shopping technology that allows for instant checkouts to interactive live entertainment that brings virtual events closer to audiences, BeLive Technology employs advanced Artificial Intelligence and Machine Learning to revolutionize the way people connect online, and empowers businesses with valuable data insights such as live sentiment analysis. Live video solutions are dedicated to helping companies build genuine connections with customers around the globe.

Since 2016, BeLive Technology has been the trusted live and video commerce partner for enterprises of all sizes, with notable clients such as Rakuten, Trendyol, Konga Zaloralive, Grab, Mediacorp, Tumi, Samsung, M1, and Changi Airport Group.

https://belive.technology

Sunil has over 15 years of senior management experience, including a decade of strategic development and plan execution at global video and technology companies, most recently as Managing Director APAC Region & CEO, Firework India. Before that, Sunil served as Chief Operating Officer of ALT Digital Media Entertainment Ltd, a digital media and entertainment conglomerate in India.

"Sunil is the right addition for BeLive," said Kenneth Tan, CEO and CoFounder BeLive. "Sunil's extensive video technology and media entertainment background and business development skills will help us strengthen channel partnerships, develop strategic alliances and expand our international sales presence. We believe his strong leadership experience will help focus BeLive during their turnaround process and return to profitability and expand globally."

"I am very excited to join the BeLive team," said Sunil. "BeLive's suite of products and services is best suited to serve the requirements of the enormous market that has emerged globally for Livestream commerce. Kenneth and his team have done a fabulous job of building a viable business model by understanding the needs of the local markets and catering and customizing the product. I see BeLive emerging as a strong partner to enterprises and brands that want to use technology to retain and entertain their customers.'

As the CEO of Firework India, Sunil successfully established Firework's brand and service with relationships with major telecom companies like Jio, Airtel and Vodafone Idea, with ecosystems like Google Discover and helped Firework become the go-to solution provider for D2C brands that wanted to use Livestream commerce to engage with their customers.

Sunil received a Master's Degree in Management Sciences from the University of Pune and is a certified systems analyst from National Computing Centre, UK. He is a mentor and advisor to early-stage startups in India and is an active investor.

About BeLive Technology

BeLive Technology is the leading provider of customized live video streaming solutions, in Southeast Asia and beyond. BeLive Technology's live streaming product suites are built to be high-definition, secure, fast, adaptable to any network, and fully customizable. From live shopping technology that allows for instant checkouts to interactive live entertainment that brings virtual events closer to audiences, BeLive Technology employs advanced Artificial Intelligence and Machine Learning to revolutionize the way people connect online, and empowers businesses with valuable data insights such as live sentiment analysis. Live video solutions are dedicated to helping companies build genuine connections with customers around the globe.

Since 2016, BeLive Technology has been the trusted live and video commerce partner for enterprises of all sizes, with notable clients such as Rakuten, Trendyol, Konga Zalora, Grab, Mediacorp, Tumi, Samsung, M1, and Changi Airport Group.

https://belive.technology

The joint partnership will see both parties develop a virtual shopping environment that will allow brands to create more realism in their shoppable videos or live commerce environment. The technology allows brands to showcase products with more realism. This latest collaboration will continue solidifying BeLive's reputation as the leading provider of reliable, powerful, and engaging video commerce solutions.

BeLive has powered live shopping features for global businesses such as Trendyol, ZALORA, and Grab. Its interactive video commerce SaaS solution, LORA, exists for businesses to curate, moderate, and manage their video content and live streams directly on their website, allowing for more personalized online engagement, immersive virtual experience, and immediate interactivity.

Meanwhile, NP is one of the most representative Metaverse Contents Solution Companies based on XR Production Technology in South Korea. NP's 'XR Meta Commerce Solution' is an innovative shopping solution with XR Technology to Live Commerce Production. It replaces physical sets with virtual ones and real-time rendering allows more interactive and intuitive product explanations which can provide advanced shopping experience.

Kenneth Tan, CEO and Co-Founder of BeLive Technology shares, "We are very excited to bring NP Inc's breakthrough extended reality technology to BeLive's Live and Video Commerce capabilities. Our clients will now be able to create their own virtual shopping environment to capture the attention of the audience. Products can now be showcased with realism for consumers to better understand the product before purchasing."

Song, Bang Ho, CEO of NP states, "Market share of Southeast Asian E-commerce is  61.4% of the entire global e-commerce market and it is still growing fast. I'm very glad that we can present our 'XR Meta Commerce Solution' to this important market. With BeLive Technology, we will collaborate to open up a new era for better, advanced shopping experience for everyone." 

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About BeLive Technology

BeLive Technology is the leading provider of customized live video streaming solutions, in Southeast Asia and beyond. BeLive Technology's live streaming product suites are built to be high-definition, secure, fast, adaptable to any network, and fully customizable. From live shopping technology that allows for instant checkouts to interactive live entertainment that brings virtual events closer to audiences, BeLive Technology employs advanced Artificial Intelligence and Machine Learning to revolutionize the way people connect online and empowers businesses with valuable data insights such as live sentiment analysis. Live video solutions dedicated to helping companies build genuine connections with customers around the globe.

Since 2016, BeLive Technology has been the trusted livestream partner for enterprises of all sizes, with some of its notable clients including Rakuten, Zalora, Trendyol, Grab, Mediacorp, Samsung, M1, and Tumi. To learn more, please visit https://belive.technology/.

About NP Inc

NP Inc. is a Meta Contents Creative Group in South Korea. NP has presented numerous global mega events since 2006 including the 2018 PyeongChang Winter Olympic Opening & Closing Ceremony, Samsung Galaxy Unpacked Events and etc.

NP launched the biggest XR stage in 2021 for the first time in Korea and presented many XR contents for the most representative companies in Korea including SM entertainment, AOMG, Samsung and many more. NP Inc. was listed on KOSDAQ in 2021. For more information, please visit https://www.youtube.com/@npinc.

The joint partnership allows BeLive LORA users to gain access to AI voices and virtual human features, which supports English, Korean, Japanese, and Spanish languages, allowing brands to communicate seamlessly with their global users powered by Neosapience. This latest collaboration solidifies BeLive's reputation as the leading provider for reliable, powerful, and engaging video commerce solutions.

BeLive has powered live shopping features for businesses such as Trendyol, ZALORA, and Grab. Its interactive video commerce SaaS solution, LORA, exists for businesses to curate, moderate, and manage their video content and live streams directly on their website, allowing for more personalised online engagement, immersive virtual experience, and immediate interactivity.

Meanwhile, Neosapience is an AI-powered virtual actor casting service provider. In February, it raised US$21.5 million in a Series B round. The company has also partnered with Hybe Edu, an affiliate of BTS label Hybe, to launch a Korean language learning kit with AI tutors based on the voices of BTS members.

Its synthetic voice and video platform, Typecast, currently supports more than 1.2 million users and continues to grow rapidly. Powering content creators and businesses such as NS Home Shopping, CJ OnStyle, and Hyundai Home Shopping, and other commerce-based platforms.

Kenneth Tan, CEO and Co-Founder of BeLive Technology shares, "We are very excited to bring Neosapience (Typecast)'s industry-leading Virtual Human and AI Voice technology to BeLive's Video Commerce SaaS: LORA. Our clients will be able to leverage Virtual Humans and AI Voice Actors into short, interactive, and live videos via the LORA CMS with the same technology that recreated the KPOP phenomena - boosting foreign language learning in South Korea."

Commenting on the new agreement, Kim Taesu, CEO of Neosapience said, "In live commerce, where personalisation and interaction are important, high-quality AI voices and virtual humans are essential elements. It is expected to maximize synergy in the global live commerce market through the cooperation of Typecast's proven technology and BeLive LORA solution, which is used in various domestic broadcasting platforms. We are delighted to be able to introduce the Typecast service to BeLive's global customers and expand opportunities in the global market."

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About BeLive Technology

BeLive Technology is the leading provider of live streaming solutions in Southeast Asia. BeLive's platform employs advanced AI and machine learning developed specifically for video analysis and interactive video content. Live streams powered by BeLive have reached more than 100 million viewers worldwide, amounting to more than 50 million hours of content. The company is IMDA SG Digital (SG:D) Accredited. BeLive employs 80 people across its locations in Singapore and Vietnam. To learn more, please visit https://belive.technology/.

About Neosapience

Neosapience is an AI tech startup founded in 2017 with a mission to revolutionize the future of content creation through the power of deep learning. The team has developed a state-of-the-art technology to synthesize hyper-realistic facial gestures and expressive voices derived from text scripts. Neosapience's flagship service, Typecast, empowers creators with the tools necessary to develop audio and video content without the need to cast or hire human actors. Typecast's undertaking is to transfigure the media entertainment industry, giving creators full artistic control over building their content as to how they want it to be. Learn more at www.neosapience.com.