SHANGHAI, March 24, 2026 /PRNewswire/ -- Furniture China, Asia's premier furniture trade event, has announced its landmark 2026 edition, set to transform the industry landscape with a bold new strategic vision. Scheduled for 7-11 September 2026, the event—together with Maison Shanghai—will span 350,000 m² across 50 halls in Pudong, offering global professionals five days of product innovation, design excellence and international business opportunities.

With strengthened international participation and curated zone planning, Furniture China 2026 (8-11 September, SNIEC) expands beyond its traditional core of upholstered and dining furniture. New dedicated areas will spotlight a larger Outdoor Furniture Hall featuring stylish, functional designs, alongside a spectacular Commercial Contract Furniture section presenting premium office solutions from leading brands and emerging exhibitors.

Co-located FMC Premium China (FMP) will again unite manufacturers and material innovators, showcasing advanced techniques and cutting-edge design that harmonize aesthetics with functionality.

"After 30 years of serving the global furniture community, we're entering a new chapter with sharper strategic focus and market responsiveness," said Mrs. Stella Zhong, CEO and Head of Furniture China. "Our 2026 edition is a dynamic platform designed to anticipate industry shifts, enables export trade with supply-chain excellence and create unprecedented opportunities for international buyers."

Industry confidence remains strong, with 90% of key exhibitors already rebooked, including several international and domestic brands—Ashley, AICO, HTL, AHOME, ENOVA, Fursys, and more— make their return to the exhibition this year.

Maison Shanghai 2026 Unveils New Categories and Design Focus

Marking a new era of evolution, Maison Shanghai 2026 (7-11 September, SWEECC) continues to champion design values that elevate home interiors and transform lifestyles. Covering 80,000 m², the show introduces Kitchen & Bath and Smart Home categories, alongside curated theme exhibitions developed with global design communities. Major awards will further bridge Chinese creativity with international markets.

Under the theme "Design ∞", four dedicated halls—Design Solutions, Design Business, Design Highland, and Design Living—will present a curated mix of lifestyle exhibits, boutique collections and cultural crafts. A series of design forums will complement the displays, delivering a comprehensive sourcing and networking experience for buyers, distributors, designers, and media worldwide.

Empower Your Visit

The DTS and official app deliver a seamless registration and smart tools like LeadGrab, highly bridging international buyers and exhibitors.

Save the dates! 7-11 September 2026, at SNIEC and SWEECC, Pudong.
Pre-register online or via app.
Apply to exhibit.

Record Attendance and International Reach

This year's edition set new records:

• 163,527 total visits over five days, attendees came from 174 countries and regions worldwide, underscoring global reach.
• Overseas visitors reached 32,618, a 13.9% year-on-year increase, reflecting rising international recognition

Redefining the Global Stage for Furniture & Lifestyle

Across both venues, the exhibitions spanned 350,000 sqm with over 3,200 exhibitors, from finished furniture to raw materials and smart manufacturing. Highlights included the Outdoor & Garden Furniture Pavilion and FMC China & FMC Premium at SNIEC—advancing sustainable, high-quality production industry-wide. By combining sourcing strength with design innovation, Furniture China and Maison Shanghai together advanced their position as a premier global hub for the furniture and lifestyle industry.

At SWEECC, Maison Shanghai showcased over 800 design-driven brands across four thematic zones, inspiring creativity and lifestyle innovation. The H3 Design Highland Pavilion stood out as a major highlight, attracting wide attention from industry leaders, media, and buyers, and setting a new benchmark for design-led exhibitions.

At the same time, Maison Shanghai experienced phenomenal growth, welcoming 47,077 visitors (+55.6%) from 136 countries and regions. Overseas attendance surged by 123% compared to the previous year. The exhibition also launched lifestyle design and cultural creativity, supported by 100+ forums and events. Platforms such as the Gold Idea Design Award, CREDAWARD, Design of Designers (DOD), and the Maison Design Forum highlighting innovation, heritage, sustainability, and East–West exchange.

Extending Connections Beyond the Show Floor

The exhibitions also extended digitally through DTS FurnitureChina APP, enabling year-round business with AI matchmaking, exhibitor catalogs, and seamless connections.

Looking Ahead

With gratitude to all exhibitors, partners, and visitors for making Furniture China's 30th anniversary a success, the organizers look forward to welcoming the global furniture and design community back to Shanghai Pudong in 2026.

Event Info

MAISON SHANGHAI
09.07–10 2026 | SWEECC
Future-forward design, lifestyle furnishing, and factory-direct sourcing

FURNITURE CHINA
09.08–11 2026 | SNIEC
Full-spectrum trade show for furniture & materials

DTS Platform: dts.jiagle.com

As a premier global platform for the furniture trade, Furniture China presents an extensive array of home, office, and outdoor furniture, high-quality materials, cutting-edge designs, and decorative items from over 2,400 leading manufacturers. The exhibition is dedicated to fostering industrial innovation and building trusted business partnerships worldwide.

Maison Shanghai 2025 will open one day earlier this year, running from September 9 to 12 at Shanghai World Expo Exhibition and Convention Center (SWEECC). The event will showcase more than 800 home furnishing and lifestyle design brands, feature over 20 special curated exhibitions, and host more than 100 dynamic forum sessions and interactive activities.

In a milestone year, Furniture China and Maison Shanghai 2025 will not only showcase exceptional exhibitors and diverse products but also introduce a dedicated lineup of B2B programs. These initiatives are designed to strengthen ties with international buyers, demonstrate the strength of China's furniture industry, and foster worldwide business partnerships.

2025 Global Buyers Night

The highly anticipated after-party of Furniture China will be held on September 10-11, from 18:30 to 20:00, at the Overseas Buyers Lounge (SNIEC). This exclusive event is designed to bring together international buyers, industry leaders, and exhibitors for an evening of refined networking in a relaxed yet productive atmosphere. Attendees can expect a stylish setting ideal for building meaningful professional relationships while enjoying premium refreshments and curated entertainment. The gathering aims to provide a valuable platform for fostering business collaboration and discussing emerging trends in a sophisticated social environment.

Maison Design Forum (MDF)

As the flagship forum of Maison Shanghai, MDF is an international platform dedicated to transformative design discourse. It convenes global thought leaders to share cutting-edge insights spanning architecture, interiors, trends, materials, and cultural aesthetics. By integrating Eastern philosophy with global dialogue, the Forum fosters cross-disciplinary innovation and serves as a dynamic think tank exploring design's future. MDF will redefine "modern" beyond aesthetics—embracing humanistic values, technological integration, and social responsibility to shape future lifestyles.

Pre-register to get ticket for Furniture China and Maison Shanghai 2025.
Preview latest news on event website or via official app (DTS FurnitureChina).

Four Thematic Halls & Product Categories

Maison Shanghai 2025 will feature four dedicated pavilions, each highlighting essential design elements and pioneering concepts in furniture and interiors. These pavilions will present curated product categories, giving visitors an immersive exploration of cutting-edge trends and innovations.

• H1: Interior Design + Material Aesthetics
  Presents a comprehensive range of design solutions, spanning from soft furnishings to complete interior concepts. It showcases integrated approaches that harmoniously blend furniture, textiles, lighting, and decor elements. Visitors will discover how these components unite to create cohesive, sophisticated spaces for both living and working environments. With a focus on the synergy between furniture design and interior architecture, the exhibition highlights innovative solutions for residential and commercial applications alike.
  
  
• H2: Trendy Lifestyles + Aesthetic Living
  Brings together diverse modern lifestyles with cutting-edge design, immersive experiences, consumer insights, and revolutionary spatial concepts. The H2 pavilion showcases healing-inspired furniture and smart wellness technologies in sensory-designed spaces, alongside an Art Display Supply Chain Area featuring industry trends and professional forums on real estate and cultural tourism.
  
  
• H3: Design Highland
  Serves as a strategic showcase merging exhibitions, trade, and brand launches in an immersive environment, this pavilion features top design brands and innovators like Chi Wing Lo, Lv YongZhong, Zhong Song, Gary Zeng, Frank Chou, and 1NESS, BANMOO, TIANWU, PRECIOUS HOME, Moorgen, YANG DESIGN, XUE, Jean&Du., alongside emerging cross-disciplinary talents. Highlights include a bamboo-themed exhibition with 20+ designers' sustainable co-creations, a "Re:Connection" zone displaying 30–60 award-winning designs, and a Tsinghua Alumni Art show blending fine art with design innovation—spotlighting Chinese creativity globally.
  
  
• H4: Factory Direct Sales+ Conference Forums
  Dedicated to bridging designers with OEM/ODM manufacturers, the H4 pavilion will feature over 200 curated suppliers to foster direct industry partnerships. Buyers can explore an extensive selection of furniture, materials, and bespoke manufacturing solutions—all while benefiting from streamlined sourcing, transparent processes, and tailored production capabilities. This pavilion is designed to accelerate the design-to-market journey through efficient collaboration and customizable offerings.

Maison Shanghai 2025 Forum Series

The event will feature an extensive program of 100+ forums and networking events, creating dynamic platforms for knowledge exchange and professional collaboration within the global design community. These carefully curated sessions will unite leading designers, industry pioneers and creative visionaries to explore transformative trends shaping design's future.

The forum program is structured into three key streams:

1 Main Forum

• MAISON DESIGN FORUM (MDF): As the flagship forum, the MDF convenes top design leaders to explore design's evolving role in business, culture and daily life. This keynote event addresses critical industry challenges while setting the week's agenda with forward-looking insights.

N Thematic Sub-forums

• Global THINK-LAB: A cross-cultural design platform uniting leaders from architecture, interior design, furniture, art, and more. It addresses design challenges in a culturally diverse world and fosters global collaboration, empowering innovative thinking to drive the vision of a better life for humanity.
  
  
• Living Trends: These sessions will explore smart homes, sustainable living, wellness innovations, workplace evolution, community development, and urban redesign - fostering interdisciplinary dialogue. At their core, they examine how future lifestyles transcend basic needs to become conscious creations of choice, experience, and meaning.
  
  
• Design Theater: Building inclusive design systems through architectural storytelling, where projects serve as narratives that carry emotion, culture and spirit of place - expanding the possibilities of spatial discourse.
  
  
• Pioneer Design: Encourages value-centric innovation, balancing user needs, social good, ecological responsibility and business pragmatism to redefine industry standards.
  
  
• Maison City: A collaborative initiative partnering with select design institutions across multiple cities to host the Maison City Conference, fostering nationwide designer collaboration and maximizing exhibition impact through strategic synergy.

X Customized Events:

Beyond the core program, a range of bespoke events and activities allows brands and participants to craft tailored engagements—from guided design tours and thematic roundtables to exclusive networking sessions. Each element is designed to foster targeted innovation and meaningful collaborations within the design community.

Awards: Recognizing Excellence in Design

Maison Shanghai 2025 will also celebrate outstanding achievements in design with prestigious awards that recognize the most innovative and impactful designs in the industry. The awards will spotlight designers, brands, and products that exemplify creativity, sustainability, and technological innovation. Key awards include:

• 2025 China Furniture Gold Idea Design Award and China Build & Deco Gold Idea Award: Celebrating the most innovative furniture and interior designs, these prestigious awards will recognize works that push the boundaries of aesthetic and functional design.
  
  
• CREDAWARD: An industry accolade that honors innovative design solutions and sustainable practices across the furniture and interior design sectors.

These awards will provide global recognition to designers and brands that are shaping the future of the industry and setting new standards for design excellence.

Special Exhibitions: Immerse Yourself in Unique Design Experiences

In addition to the thematic zones, Maison Shanghai will feature several special exhibitions that highlight both traditional craftsmanship and contemporary design innovations. These immersive experiences will provide visitors with a deeper connection to design culture and philosophy.

H1 Special Exhibitions:

• Modern ICH Research Institute dedicates to reviving dormant artisanal wisdom and fostering dialogue between ancient techniques and modern life.
  
  
• The Art of Zen Living explores meditative, slow-living through tea furniture, Zen spaces, and traditional aesthetics, offering immersive installations and branded pavilions rooted in Eastern philosophy.
  
  
• Blossom Scent Garden celebrates the relationship between fragrance and design, showcasing how aromatic gardens transform spaces into immersive, emotionally uplifting environments.
  
  
• Deconstruction & Reconstruction Exhibition 2.0 highlights material innovation and sustainable design with weaving as its core theme, the exhibition invites visitors to engage directly with materials.
  
  
• Modern Residence centers around "Intelligent Luxury • Artistic Architecture • Sustainable Legacy," explores the new frontiers of urban luxury living—from spatial aesthetics to smart technology, and from personalized customization to artistic integration.

H2 Special Exhibitions:

• Unbound Dwelling, co-presented by GREENTOWN and designed by TT. Tang of JinJing Production—reimagines future living through technology and human-centric design, presenting a visionary prototype that defies conventional limits.
  
  
• RE.d6 Exhibition focuses on the themes of aging societies, ecology, fashion, and wellness, facilitating in-depth discussions to pioneer sustainable, health-oriented living ecosystems for the future.
  
  
• YOUNG CHAO is a male-centric design exhibition challenging norms through interdisciplinary masculine aesthetics. Anchored in "Twins State," it explores duality—precision versus leisure—via curated dialogues between furniture, menswear, and materials.
  
  
• Wild in Maison embraces "Rewilding" through a bold spatial experiment: a central wild atrium anchors four zones—furniture, lighting, ceramics, and 3D-printed works—each reinterpreting untamed aesthetics.
  
  
• Bubble Forest invites visitors into a surreal forest where reality and imagination intertwine. Using spatial storytelling and advanced immersive technology, it offers a transformative journey toward inner peace.
  
  
• The Museum SETI 2.0 curates avant-garde digital art into an immersive cosmos, transporting visitors through infinite realms while offering collectible interstellar creations.
  
  
• Wild On Wheels brings an immersive outdoor experience to Maison Shanghai, blending cutting-edge design, pet-friendly living products, and a health-driven cycling community. It creates a "light adventure" for urban explorers.
  
  
• Design of Designers (DOD) marking its 12th year, explores how traditional craftsmanship blends with modern aesthetics to drive innovation. In collaboration with FRAME, eight designers will showcase limited-edition pieces inspired by intangible cultural heritage, featuring reimagined joinery, embroidered screens, handcrafted furniture, and cultural home décor—where heritage meets contemporary design.

Furniture China 2025 and DTS Platform

Running concurrently with Maison Shanghai, Furniture China 2025 at the SNIEC will feature 2,400+ exhibitors across multiple zones, including contemporary furniture, upholstery, office furniture, and materials & hardware. The official digital platform DTS and the app, will also be available, allowing for 24/7 B2B matchmaking, connecting buyers and exhibitors for ongoing collaboration.

Join the Global Design Revolution

The 2025 Maison Shanghai and Furniture China are set to be a landmark event, offering a comprehensive experience of design, innovation, and global trends. The events will bring together professionals from all corners of the design world, offering a unique platform to connect, trade, and collaborate.

Register now here.

Exhibition Date and Venue:
Maison Shanghai 2025: September 9-12, SWEECC
Furniture China 2025: September 10-13, SNIEC

For more details on registration, forums, events, and exhibition inquiries, visit the official Maison Shanghai website or apply via the DTS FurnitureChina app.

Contact: furniture@imsinoexpo.com

Jointly organized by China National Furniture Association and Shanghai Sinoexpo Informa Markets, Furniture China 2025 & Maison Shanghai will be spanning 50 halls across two venues — SNIEC (Shanghai New International Expo Centre) and SWEECC (Shanghai World Expo Exhibition & Convention Center) — the dual events will welcome over 3,200 exhibitors and an estimated 200,000 visitors from around the world, featuring cutting-edge furniture collections, design showcases, and sustainable solutions over 350,000 sqm of exhibition space.

Highlights include a dedicated Garden Furniture Pavilion in hall E8B at SNIEC, complemented by outdoor design showcases in halls E6 and famous outdoor brands in hall N2. Visitors will find weather-resistant loungers, modular seating, dining sets, and eco-friendly accessories to transform outdoor spaces into elegant retreats.

As ESG values become integral to design and commerce, the ReMe: ESG Sustainability Themed Exhibition (Booth E5D12, SNIEC) presents a visionary green concept space, promotes recycling and low-carbon design via immersive installations and forums.

Running concurrently with Furniture China, FMC China and FMC Premium bring together global leaders in furniture components, raw materials, and manufacturing technologies, offering a comprehensive look at the upstream power driving furniture excellence. Exhibitors from 15+ countries will present cutting-edge technologies, making FMC a key link between design and industrial production.

At SWEECC, from September 9 to 12, Maison Shanghai will spotlight the evolving landscape of design under the theme "Design Infinity". Divided into four thematic zones (H1–H4), it brings together 800+ design-driven brands and showcases concepts across lifestyle curation, original art-inspired furniture, and material innovation.

• H1: All-in-One Integrated Solutions – from soft furnishings to whole-space design strategies
• H2: Lifestyle Trends & Emotional Healing Spaces
• H3: Maison Design Highland
• H4: Factory Direct Sales

Maison Shanghai will also host 100+ forums and diverse events, including the Gold Idea Design Award, CREDAWARD, Design of Designers (DOD), and the influential Maison Design Forum, providing global insights into design's commercial and cultural value.

The upgraded DTS FurnitureChina App enables online-offline integration, supporting pre-registration, business matching, and 24/7 trade.

Save the Dates:

FURNITURE CHINA
10-13 September 2025 | SNIEC
Full-spectrum trade show for furniture & materials

MAISON SHANGHAI
9-12 September 2025 | SWEECC
Future-forward design, lifestyle furnishing, and factory-direct sourcing

Register now here.

DTS Platform: dts.jiagle.com

Sustainability and Innovation in Focus

Highlighting actionable sustainability, Furniture China at SNIEC (September 10–13) will debut the Garden Furniture Pavilion in Hall E8B, showcasing 8,000 sqm of trendy and durable outdoor living designs. The New Commercial High-end Contract Furniture Hall (E5) will present ESG-aligned spatial solutions for offices, retail, and cultural venues through immersive showcases. All exhibition halls are meticulously organized by product categories to ensure a streamlined sourcing experience for global buyers. Key categories include Contemporary Furniture, Upholstery Furniture, Mattresses, Office Furniture, Outdoor Furniture, Tables & Chairs, Materials & Hardware, etc. The co-located events—FMC China and FMC Premium—will unite manufacturers, buyers, and designers to forge strategic partnerships.

Maison Shanghai Redefines Excellence in Home Interiors
Upgraded to a Design Week and Exhibition, Maison Shanghai (September 9–12 at SWEECC) will spotlight "The Value of Design" with 800+ brands across four thematic pavilions. Show highlights will include diverse home décor and furnishing accessories (H1), trendsetting lifestyle displays (H2), curated art-inspired furniture designs (H3), and a Factory Direct Sales Zone (H4) connecting designers with over 200 OEM/ODM manufacturers. More than 100 forums and events, including the Gold Idea Design Award, Design of Designers (DOD) and Maison Design Conference, will drive insightful industry dialogue to encourage home interior and design solutions.

Furniture China 2025 Hall Layout, SNIEC, Pudong Shanghai

Maison Shanghai 2025 Hall Layout, SWEECC, Pudong Shanghai

Global Networking and Digital Integration

Powering 24/7 B2B connections, the DTS platform and official app (DTS FurnitureChina) bridge digital and physical trade for continuous engagement.

Discover furniture innovation, sustainability, and design's future in Shanghai Pudong, September 9-13

Visitors can pre-register to get free ticket via online or app for both Maison Shanghai 2025 (September 9-12, SWEECC) and Furniture China 2025 (September 10-13, SNIEC).

Apply here to exhibit at Furniture China

Apply here to exhibit at Maison Shanghai

Digital Platform: dts.jiagle.com

This year's expo attracted 3,000+ exhibitors, representing various sectors, from furniture manufacturing to home design and material supply. Exhibitors came from 25 countries and regions, highlighting the international scope of Furniture China. According to the Post Show Report, the expo welcomed total of 167,250 visitors, including 28,644 overseas buyers, reflecting a 11.9% year-on-year growth, further enhancing the expo's global trade influence.

In addition, Maison Shanghai 2024 ran concurrently at SWEECC, showcasing an extensive range of interior designs, home décor, and lifestyle solutions. It has become a key part that draws attention from designers, retailers, and home furnishing enthusiasts from across the globe. Together, the expo created a comprehensive platform for the exchange of ideas and trends in both the furniture and home furnishing industries.

Besides, key events such as the Global Buyers' Night, Middle East Buyers' Night and the Anji Industrial Cluster Promotion Event drew significant attention from buyers and industry leaders, fostering discussions on new opportunities for the industry's future. The digital platform DTS with its new APP also performed impressively, more than 23,000 active users engaging online, generating over 386,000 interactions, since its launch in this July.

The expo not only provided a platform for companies to showcase their latest product innovations but also offered a range of forums and workshops aimed at driving industry development. Over 40 onsite events gathered 200+ speakers, guests, industry experts, designers and KOLs, to share insights covering diverse aspects of furniture topics. Exhibitors also expressed high satisfaction with the quality of the buyers. Many new business connections and continued partnership have been achieved via expo approaches, with follow-up orders expected to exceed existing growth.

Furniture China 2024 successfully showcased the latest trends and developments in the global home furnishing industry, injecting new energy through its innovative online and offline hybrid model. We look forward to the next edition during 10-13 September 2025 in Shanghai (Pudong), which will continue to create more furniture trade opportunities and successes for the global markets.

Event Highlights

• Enhanced Exhibition Curation
  [Furniture China (SNIEC)]: The 2024 event will be even bigger and higher level than last editions, attract 200,000 professionals from 160 countries and regions to Shanghai Pudong, covering 350,000 square meters and showcasing home furniture innovations, highlighting China's strength.
  [FMC China (FMC) & FMC Premium China (FMP)]: Featuring over 800 leading companies with advanced materials and high-precision manufacturing techniques and focus on sustainable innovation with exhibits from top Chinese and international brands. The events will also promote eco-friendly innovation and advancing from "manufacturing" to "intelligent manufacturing."
  [Maison Shanghai (SWEECC)]: Integrated B2P2C exhibition showcasing modern lifestyles and new home retail trends. Providing an immersive experience for global buyers and younger generations with wide range of lifestyle brands in home decor, lighting, design furnishings, and more. This year's newly curated Maison Buyer Festival and New Retail Home Show will assist designers in opening buyer projects.
• Official Digital Sourcing Tool
  [DTS]: Using multi-terminal platforms (PC, APP), it links with international buyers and selected qualified suppliers, enhances furniture sourcing capabilities, boosts efficiency, and promote worldwide furniture trade. Through the APP (namely DTS FurnitureChina), buyer users can plan, explore, and interact their visit with ease before and after the exhibition such as browse exhibitors and products, and more.
• Global Buyers' Night: A nighttime mode opening past 6 PM, warmly welcomes exhibitors and global cross-border traders. This initiative creates a relaxed social atmosphere for exploring new resources, networking, and business prospects. Additionally, a special area for invited overseas buyers offers unique Chinese cultural experiences and social spaces. 
• Professional Activities & Forums
  The exhibition will be hosting diverse events onsite to discuss hot industry topics, break information barriers, and grasp market and industry trends.

Looking Forward to Your Visit
Enjoy easier entry to China with eligible visa-free and 72/144 hours transit policies. Register to attend the upcoming Furniture China and Maison Shanghai, from September 10-13, in Pudong, Shanghai!

Stay tuned!
Event Website: www.furniture-china.cn | www.maison-shanghai.cn
B2B Portal: dts.jiagle.com

Maintaining high standards, Furniture China 2024 emphasizes sustainability in global trade. Over 3,000 exhibitors from 26 countries will showcase their latest design products. With a 350,000 sq.m exhibition area, the fair creates numerous business opportunities.

Register to get free ticket for Furniture China 2024 and Maison Shanghai 2024 before 1^st September.

More Clearer Positioning with Increasing Exhibitor Lineup

Furniture China 2024 at SNIEC will exceed past editions, to further promote furniture manufacturing productivity and global trade. Exhibitors from 26 countries will participate, expecting record numbers. Five international pavilions from France, Belgium, Singapore, Malaysia, and Turkey are confirmed. Nearly 95% of booth space is sold, with 20% new exhibitors showcasing innovative designs.

Simultaneously, Maison Shanghai 2024 at SWEECC will feature integrated B2P2C exhibition formats, focusing on modern lifestyles and home retail trends. The fair will highlight youth, diversity, and innovation through themed exhibitions and events. Exhibits include home decorations, furnishings, carpets, lighting, arts & crafts, outdoor ornaments, and designer pieces, that aims to deliver a cutting-edge experience in home interior trends for global buyers.

Materials Provide the Cornerstone of High-end Manufacturing

Furniture Manufacturing & Supply China (FMC China) and FMC Premium (FMP) enhance raw materials and optimize furniture production supply chains. It will host over 800 companies showcasing advanced manufacturing techniques at SNIEC alongside Furniture China. Chinese manufacturers in wood, fabric, leather, hardware, and more will exhibit onsite together with global brands, introducing eco-friendly materials and innovations to elevate the global furniture industry.

Engage DTS FurnitureChina APP for Smarter Trade

Buyers can also discover elite furniture suppliers on APP (download: DTS FurnitureChina) which enables product filtering, quotation requests, meeting appointments, and map navigation, streamlining procurement and acquiring direct negotiations.

Convenient Visit to China

China offers visa-free entry to travelers from 18 countries, including France, Germany, Italy, Netherlands, Spain, Malaysia, and others, within certain stays. Shanghai provides 72/144-hour visa-free transit for eligible travelers, greatly enhancing travel convenience.

Event Website: www.furniture-china.cn | www.maison-shanghai.cn

B2B Portal: dts.jiagle.com

The theme of the event, "IN NOW!," reflects the rise of the Z-generation as new consumers with diverse living propositions. The event will focus on the new market demand, featuring original design, high-end customization, green intelligence, future office, boutique outdoor, healthy sleep, innovative materials, artistic soft decoration, and creative lighting.

The Gold Idea Furniture Design Award (GIDA) will make a comeback at the event, aiming to be a world-class furniture design award in China. The 2023 edition of GIDA will be judged by leading industry experts from around the world.

Design plays a crucial role in the event, driving the industry and changing lives. The Design of Designers (DOD) hall will showcase multidimensional design innovations, while Design Q&A will provide design consultancy services. The event will also feature the Genie Award - Aesthetics Space Design Competition.

Innovation and change are at the core of the furniture industry's high-quality development. Special exhibitions such as "Office Kitchen" and the Office Future Development Summit Forum will explore the future of the office environment. The event will also feature the Golden Axe Award, recognizing innovation in materials within the home furnishing industry.

Digitalization and smart solutions are essential for the industry's future. Furniture China 2023 and Maison Shanghai 2023 combine online and offline platforms to promote precise communication and better connections between supply and demand. The event provides digital services such as customer acquisition, e-commerce development, and digital marketing.

Join Furniture China 2023 and Maison Shanghai 2023 to explore the latest trends in home furnishing, connect with industry professionals, and discover innovative design solutions.

For more information, visit the official website at https://bit.ly/45qWiVr and sign up at https://bit.ly/3rUniOn.

IN NOW! as the brand-new theme of Furniture China 2023 and Maison Shanghai 2023 will be unveiled in Pudong at Shanghai New International Expo Center (SNIEC) and Shanghai World Expo Exhibition & Convention Center on (SWEECC) on 11^th – 15^th September, gathering the new force of home furnishing in China, unleash the creativity of "design + life", and demonstrate Live in now, Design in now, Change in now, Smart in now, facilitating a new wave of ideal life!

Reboots the market, act now! From traditional manufacturing to smart manufacturing, from OEM to creating brands, from imitation to innovation, China's home furnishing industry is constantly upgrading and evolving, but also facing the new normal full of opportunities and challenges. Furniture China 2023 and Maison Shanghai 2023 will reconstruct the connection between international exchanges and the global industrial chain, revitalize the new vitality and inject new momentum into the high-quality development of the industry.

It is expected to attract 200,000+ professional buyers from 160 countries and regions to the showgrounds. At that time, global industry insiders will enlighten the dimension of life, explore the questions of the industry, and build the future together.

Live In Now

The rise of Z-generation as new consumption forces, which are characterized by more diversified living propositions, more refined living needs, and more personalized living styles, is behind the roaring national confidence and awakening aesthetic appreciation of the new household consumers.

From the supply side perspective, it is due to the transformation and upgrading of manufacturing and design, the new old brands and products replaced by new ones, and the innovation and efficiency of the supply chain.

Furniture China 2023 & Maison Shanghai 2023 put the international metropolis Shanghai as the center, radiating the three major Chinese furniture industry belts - the Yangtze River Delta, the Greater Bay Area, and North China, and will make a strong resonance to new market demand!

The scale of Furniture China 2023 & Maison Shanghai 2023 is expected to reach 300,000㎡, attracting more than 2,500 high-quality furniture and home furnishing exhibitors, covering original design, high-end customization, green intelligence, future office, boutique outdoor, healthy sleep, innovative materials, artistic soft decoration, creative lighting, etc., showcasing the latest industry picture, full-case lifestyle, and multi-dimensional inspiration.

And one of the highlights is the return of the Gold Idea Furniture Design Award. Gold Idea Furniture Design Award aims at a world-class furniture design award or the equivalent of the "Red Dot Award" in China. Since its founding in 2014, GIDA has been successfully held for 7 editions and its influence has increased year by year. Now GIDA 2023 is back with a comprehensive upgrade. The jury will be composed of the world's leading industry experts, chaired by 

• Chairman: Professor Dr. Peter Zec; Founder and CEO of Red Dot. Councilor of the International Council of Societies of Industrial Design (ICSID)
• Vice Chairman: Wang Mingliang, founder and director of Shanghai Sinoexpo Informa Markets International Exhibition Co., Ltd.
• Vice Chairman: Mimi Yan, Editorial Director and publisher of ELLE DECORATION;
• Special Expert: Masayuki Kurokawa, President of K-SYSTEM;
• Jury Members: Yang Mingjie, Founder of Yang Design and Yang House; Wang Changxing, Founder of Nong Studio; Lu Tao, Founder of MHT Design.

Their participation will provide GIDA with a more international and diversified perspective and professional guidance, leading us to witness the birth of a new force of original design in China.

Design in Now

From incorporating "Original Design" into the exhibition policy back in 2012 to the debut of the design hall, from the launch of DOD (Design of Designers) to successfully planning many design theme exhibitions that are warmly welcomed and talked by industry insiders, Furniture China & Maison Shanghai in Pudong has always kept its responsibility and mission of "Design Leads the Industry, Design Changes Life" in mind, and facilitates more furniture companies to the direction of original design and high-end domestic sales, thereby further accelerating the marketization process of China's original furniture design.

This year's show will inject innovation factors into industrial leaps, concept updates & product iterations, as well as restart a design creative journey for visitors to explore future lifestyles through the cross-border integration of design, art, and life. 

DOD will continue to practice its intention, which is to support designers commercialize their works and trade design services. RE.design is going to present multi-dimensional design innovations such as craftsmanship, materials, styles, concepts, and so on. 

Design Q&A will provide with new mode of design consultancy services with "FRAME Architecture" to jointly discuss the design of new retail space. And the newly launched Genie Award - Aesthetics Space Design Competition will bring an extraordinary soft decoration audio-visual feast through the combination of practice and theory.

Change In Now

Innovation and change serve as the core driving force for the high-quality development of the furniture industry, and Change in Now is bound to set off a climax of innovation and change that will shake China's home furnishing industry and enterprises at Furniture China & Maison Shanghai in Pudong!

A special exhibition "Office Kitchen" and Office Future Development Summit Forum will be held onsite. It is jointly curated and organized with "Office Furniture" magazine, and Young H Design has been invited to produce the space design to create a Unorthodox office space and social center, to explore the new proposition of the future office with "social" as the essence. A couple of renowned brands of office furniture will be participating in include AURORA, Lamex, HOPE SPACE, Archimedes; and Flokk, Himolla, Actiu, Pedrali, Magis, LINAK, Steelform from Norway, Germany, Spain, Italy, Denmark, and Hong Kong. With the theme of "Workplace Cafeteria · Unorthodox", the exhibition area provides an observation sample for office environment design and the office furniture industry at a time when the mixed work model of "remote work/work from home + work at the office" has become the new normal.

Material innovation to build the future of the industry. Furniture China has newly set up the "Golden Axe Award-China Home Materials Innovation Competition" (hereinafter referred to as Golden Axe Award), composed of 9 influential and credible scholars and experts in the industry as the Jury. This award is open to the whole industry not just to the exhibitors, which intends to build up the highest om-level competition and the highest honorary award for the research, development, and application of materials in China's home furnishing industry, to encourage the innovation of new materials, new processes and new technologies in material research and development, and promote the sustainable development. 

Smart in Now 

The opportunities for the next 30 years are industry-based digital economy. The industry will usher in a new wave of digitalization, and digital transformation is a situation that all enterprises' eyes on long-term development must deal with.As a world-class furniture exhibition with a forward-looking vision, Furniture China & Maison Shanghai has always stuck to " dual-cycle export and domestic sales, B2B2P2C online and offline combination full-link platform " as its principles in the past three years, focusing on digitalization to make multiple changes, multi-dimensional innovation, born to the change & the new. Especially when the development strategy of the integration of the online and offline was officially released last year, it marks the digital transformation entered a new stage, that is Smart in Now.

From the exhibition organizer to the industry solution provider, Furniture China & Maison Shanghai provides enterprises with digital services such as precise customer acquisition, new media operation, e-commerce development, digital marketing, etc., including digital exhibition, cloud matching, cloud procurement, digital marketing conference, cross-border e-commerce and live streaming training classes on digital growth series. All these activities have effectively promoted precise docking and better communication between the supply and demand side.

Join us at Furniture China 2023 and Maison Shanghai 2023 to explore the latest trends in home furnishing, connect with industry professionals, and discover innovative design solutions.

You can learn more about this great event on our official website: https://bit.ly/45qWiVr

Sign up now on our website to secure your spot: https://bit.ly/3rUniOn