BARCELONA, Spain, Feb. 26, 2026 /PRNewswire/ -- AI service company ESTsoft (CEO Sangwon Chung) today announced its participation in MWC 2026 in Barcelona, Spain, where it will showcase its highly anticipated real-time conversational AI human service, Perso Interactive.

Operating under its AI vision, "The Most Universal Interface for Human," ESTsoft will host a standalone interactive exhibition in Hall 7 (Booth 7F32) from March 2 to 5. The booth will demonstrate how Perso Interactive is moving beyond theoretical AI to deliver tangible, innovative experiences in everyday environments and complex industrial settings.

Five Thematic Zones Demonstrating Real-World Innovation 

Visitors to the ESTsoft booth will experience the versatility of Perso Interactive's world-class conversational AI across five dedicated zones:

• NTT Zone (Mobility): ESTsoft will unveil a groundbreaking mobility use case developed in collaboration with NTT and Nihon Kotsu. Following a recent MOU with NTT, the companies are currently conducting a Proof of Concept (PoC) to deploy this real-time AI human service in taxis across Japan.
• Signage Zone (Information): Attendees can interact face-to-face with an AI human guide designed specifically to provide real-time MWC event support and navigation.
• Live Commerce Zone (Retail Media): ESTsoft will introduce a highly scalable new revenue model powered entirely by an AI show host capable of driving sales and engagement.
• Retail Zone (Customer Experience): The company will demonstrate a voice-centric, intuitive interface optimized to streamline operations and enhance customer service in retail environments.
• Mobile Zone (Developer Ecosystem): Highlighting its commitment to developer scalability, ESTsoft will present its comprehensive SDK and API, opening doors for broader ecosystem expansion.

On-Site Collaborations with Leading Global Enterprises 

Beyond its own booth, ESTsoft's Perso Interactive technology will be powering high-profile collaborative projects across the MWC floor. At the KT exhibition booth, an "AI Kang-In Lee" — modeled after the globally renowned soccer star — will deliver customized, multilingual cheering messages in seven languages. Concurrently, at the Samsung Electronics booth, a real-time "AI Promoter" integrated directly into Samsung's Spatial Signage will engage visitors interactively.

"Perso Interactive has evolved into a fully integrated, turnkey AI solution delivering tangible value across mobility, retail, education, and beyond," said Sangwon Chung, CEO of ESTsoft. "At MWC 2026, we aim to present innovative AI Transformation (AX) experiences powered by our world-class technology and significantly accelerate our expansion into the global market."

Perso Interactive continues to gain international momentum, having recently been selected for the 'AI for Good' initiative by the International Telecommunication Union (ITU). Its adoption rate is rapidly expanding across both residential and commercial sectors, with active utilization by major global organizations including NTT, KT, SK hynix, Daewoo Engineering & Construction, POSCO Holdings, and various regional education offices.

Through MWC 2026, ESTsoft aims to solidify Perso Interactive's position as the premier next-generation AI human platform, driving transformative experiences across global industries.

(Note to Editors: High-resolution images of the ESTsoft MWC26 booth are available upon request.)

About ESTsoft 

ESTsoft is a global AI service pioneer redefining human-machine interaction via its conversational AI human solution, 'Perso Interactive.' Headquartered in Seoul, it drives AI Transformation (AX) across mobility, retail, and finance with unparalleled technical scalability. (Learn more about ESTsoft at MWC 2026: https://estsoft.ai/en/mwc-2026)

Media Contact:
est.irpr@estsoft.com

TOKYO, Feb. 12, 2026 /PRNewswire/ -- ESTsoft, a leading AI service provider, announced that it has signed a memorandum of understanding (MOU) with NTT, Japan's largest telecommunications company and a key partner in the transportation industry, and Nihon Kotsu, one of Japan's most prominent taxi operators, to introduce its real-time conversational AI human service, Perso Interactive, into Japanese taxis.

The signing ceremony was held on February 12 at the headquarters of NTT Media Supply in Japan, attended by Sangwon Chung, CEO of ESTsoft; Michinari Imae, Director of NTT Media Supply; Futoshi Sawa, CEO of Nihon Kotsu; and Teruo Suyama, CEO of Uni Electronics, along with representatives from over 100 invited companies and members of the local press.

The collaboration began as part of NTT's initiative to develop a new in-vehicle model aimed at strengthening taxi communication environments and enhancing passenger experiences. In particular, language barriers have been identified as one of the most significant inconveniences faced by foreign tourists traveling in Japan, as highlighted by surveys (Link) conducted by the Japan Tourism Agency. ESTsoft and its partners aim to address this challenge through AI-powered solutions.

Under the agreement, the companies are working toward providing foreign tourists with AI human–based services, including real-time interpretation, tourism information, and restaurant recommendations. Nihon Kotsu joins the initiative as the operating partner, enabling real-world validation and scalability through on-the-ground taxi operations.

ESTsoft established the collaboration framework together with its Japanese partner, Uni Electronics, which has played a key role in accelerating local coordination and execution. Within this partnership structure, ESTsoft will lead the proof-of-concept (PoC) project and future commercialization efforts centered on its real-time conversational AI human service, Perso Interactive.

The PoC will run for approximately two months, from February 2 to March 27, 2026. During this period, Perso Interactive will be installed and operated in taxis serving areas near Kinosaki Onsen Station in Japan. Feedback and usage data from both drivers and passengers will be collected to comprehensively evaluate user behavior, response, and overall usability in real operating environments.

Through this collaboration, ESTsoft plans to offer Perso Interactive as a complete, tablet-based solution that integrates APIs, SDKs, and hardware, accelerating its global expansion in the tourism sector. The company will first focus on the Japanese market, using the taxi PoC as a starting point to expand service deployment to major tourist destinations, large shopping malls, and other offline venues. The rollout will begin in the Kansai region, expand to the Kanto region, and ultimately extend nationwide across Japan.

In addition, the know-how gained through the PoC and subsequent expansion will be applied to building a nationwide AX (AI transformation) ecosystem. ESTsoft expects this experience to further strengthen its competitiveness in the proprietary AI foundation model project, in which it participates as part of Korea's National AI Flagship Project.

"This collaboration will serve as a representative real-world case demonstrating the tangible value of Perso Interactive in the global tourism industry," said Sangwon Chung, CEO of ESTsoft. "We also plan to showcase the Perso Interactive collaboration with NTT at MWC this March, further expanding our partnerships with global telecommunications operators."

Perso Interactive has already gained recognition both domestically and internationally for its innovation and versatility. At CES 2026, ESTsoft unveiled an AI promoter in collaboration with Samsung Electronics, and the service was used to welcome global visitors at the Gyeongju APEC summit. The International Telecommunication Union (ITU) recognized its innovation by selecting it for the "AI for Good" initiative. In Korea, ESTsoft is currently working with Daewoo E&C to introduce the service in apartment complexes and continues its collaboration with KT. Adoption is also rapidly expanding across retail, various industrial sites, and educational facilities such as libraries.

LAS VEGAS, Jan. 15, 2026 /PRNewswire/ -- ESTsoft, a leading AI services company led by CEO Sangwon Chung, announced that it collaborated with Samsung Electronics to unveil the 'AI Promoter', an innovative solution delivering next-generation exhibition experiences, at CES 2026.

The AI Promoter, showcased at Samsung Electronics' The First Look event, drew significant attention from global technology leaders and visitors from around the world. At the venue, the AI Promoter automatically recognized nearby attendees and proactively initiated conversations, creating a natural, context-aware communication environment that differentiated the exhibition experience.

Notably, the AI Promoter demonstrated outstanding usability on the global stage by responding in real time to a wide range of questions in 32 languages, including English, Spanish, and Japanese. It provided detailed information on Samsung Electronics' flagship technologies and products, such as Micro RGB and the Galaxy Z Trifold, covering specifications, technical features, and use cases. The solution was further enhanced through integration with Samsung Electronics' Spatial Signage, which delivers exceptional depth and realism despite its slim form factor, creating an immersive, human-like interactive experience.

These innovative interactions were made possible by the application of advanced on-device AI solutions and object recognition technologies. By minimizing reliance on network connectivity while ensuring fast and stable responses, the AI Promoter enabled seamless and natural interactions without the constraints typically associated with exhibition environments.

The collaboration between the two companies is based on ESTsoft's real-time conversational AI human service, Perso Interactive. Perso Interactive supports on-device operation and object recognition, allowing it to identify visitors within exhibition spaces and carry on natural, situation-aware conversations.

ESTsoft defines face, facial expressions, and body gestures as humanity's most universal interface and has implemented this concept through Perso AI, its AI human platform. Through Perso AI, the company offers a range of services including Perso Interactive, AI dubbing, and AI human–based video production solutions.

The The First Look event was attended by numerous global technology industry leaders, as well as prominent Korean tech YouTubers such as ITSub and TechMong, who expressed amazement at the AI Promoter's remarkably natural, human-like interactions. In particular, the AI human's ability to proactively welcome visitors and lead conversations received strong positive feedback.

Building on this collaboration with Samsung Electronics, ESTsoft plans to further advance Perso Interactive. The company aims to expand it into an AI human solution optimized for a wide range of environments, including exhibitions, events, retail spaces, and public venues, while continuously strengthening its competitiveness in the global market.

CEO Sangwon Chung of ESTsoft stated,

"Through the AI Promoter at CES 2026, we were able to showcase the innovation of ESTsoft's real-time conversational AI human service, Perso Interactive. Leveraging our synergy with Samsung Electronics, one of the world's leading companies, we aim to make 2026 the first year of our full-scale global market expansion."

For more information, please contact est.irpr@estsoft.com.